Unlock Proven GTM Strategies with Expert-Approved Tech Stacks Stacks
Take your go-to-market strategy to the next level by leveraging the best GTM tech stacks used by elite professionals across the industry. At Gralio.ai, we've gathered real insights from top-tier experts to reveal exactly which tools power their high-performing teams. No hype or filler—these are authentic product choices designed to help you execute impactful go-to-market marketing campaigns, streamline sales enablement automation, and supercharge your outbound marketing strategies. On this page, you'll discover handpicked stacks showcasing the industry's best email outreach software, cutting-edge AI sales tools, advanced intent-data analytics, and unconventional strategies such as automated handwritten letter campaigns. Whether you're building a product-led GTM approach, fine-tuning your sales pipeline, or exploring multichannel outreach options, these curated recommendations from leading professionals allow you to replicate proven successes with confidence. Don't waste another moment sorting through countless reviews. Explore this collection of trusted GTM tech stacks and create powerful, practical, and results-driven go-to-market strategies that truly move the needle.
Giulio Segantini
Elite Underdog Sales Founder
You don’t need 120+ tools... Just a few really good ones!
Sanchit Sarhadi
Network Growth Manager DACH - Networking Consultant - Aurora
You don’t need 120+ tools... Just a few really good ones!
Kyle Poyar
Co-Founder & Operating Partner | Growth Unhinged
The best automated GTM plays you’re not running
Outbound Isn’t Just Cold Emails Anymore – Here’s What Works in 2025 Here’s how top sales teams are doing it: 1️⃣ Automate & Scale Cold Emailing (Without Getting Ignored) Zapmail.ai → Automates the entire email setup process so your campaigns run smoothly. Smartlead → Sends high-volume, personalized cold emails while avoiding spam filters. 2️⃣ Identify High-Intent Prospects Before Your Competitors Do Trigify.io → Finds key intent signals (job changes, funding, new hires, website visits) so you reach out at the right time. Leadspicker → Monitors job posts, social activity & hiring changes and turns them into actionable leads. 3️⃣ Automate LinkedIn & Multichannel Outreach: Humanlinker → Personalizes LinkedIn outreach with automated video messages. Amplemarket → Sends automated voice notes on LinkedIn for a personal touch. Cold DM → Optimizes IG DMs for high-response outbound. La Growth Machine → Handles multi-channel cold outreach across LinkedIn, Twitter, Instagram, and more. 👉 Why This Works: People are overwhelmed with email. A LinkedIn voice note or a Twitter DM can stand out and feel more human. 4️⃣ Get The Right Data: Persana AI & Airscale → Enrich lead magnets to improve conversion rates. Clay → Provides deep, AI-powered enrichment for better prospecting. BetterContact → Enhances your contact data for more accurate targeting. 👉 The Key: Clean, enriched data = higher response rates, fewer wasted touches, and more booked meetings.
A few must-have tools that have been absolute game-changers.
Charlie Hills
I use AI to create content that converts
You don’t need 120+ tools... Just a few really good ones!
Insanely useful AI tools your team should be using right now.
Outbound stack for different maturity stages 👇 LEVEL 1: POC Stage Keep your stack lean and don’t overcomplicate. You don’t have processes and you’re probably the only one selling. Use a lean stack: - Enrich your TAM from 75+ sources (Clay) - Enrich contact info (Fullenrich/Prospeo.io) - Send emails (Smartlead/Instantly.ai) - Leverage warm intros (Sales nav/Referly) → Best suited if you have a big TAM and/or getting started LEVEL 2: Growing Stage Once you start getting traction from 1 or 2 acquisition channel(s), start prioritizing your accounts based on signals rather than industry-based criteria. You can start to : - Streamline your gtm orchestration (Cargo) - Identify website visitors (Koala/Leadfeeder) - Find companies hiring your ICP (Datachimp) - Find similar companies (Ocean.io) - Multichannels campaigns (lemlist) - Prioritize 2-3 signals (Hiring, site visitors, ...) → Best suited for SaaS between 1M to €10M ARR LEVEL 3: Scaling Stage When you’ve created clear sales playbooks and designed systems to scale your sales motion. You can start to: - Track multiple signals (Common Room/Pocus) - Leverage partnerships (introw.io/Crossbeam) - Run person-based ads (Userled/Influ2) - Use Gifts Delivery (Alyce by Sendoso) - Experiment with 2-3 signals per quarter → Best suited for SaaS with an hybrid motion → Or companies with a TAM <10,000 companies
Bill Stathopoulos
CEO, SalesCaptain
Key Trends For Successful GTM Workflows
Elric Legloire
The Outbound Kitchen Chef
Every company can learn from Pigment’s journey.
Here is the list of tools, that will push your email straight to the lead's box.
Keep these tools in mind when you are trying to build account lists. Each one has their strengths.
GTM Stack: love this trend so want to hop on the bandwagon!
Aaron Reeves
Outbound OS Founder
The Modern SDR Tech Stack (How to be more efficient than whole teams) The B2B landscape has changed a ton over the last year. Reps use to have to: - Manually find accounts - Research each one 1 by 1 - Spend hours finding valid contact info But times have changed, the top reps are using the best tech. Tech that saves them hours every week, so they can: - Focus on selling - Finding the ready to buy accounts - Creating targeted messaging for them So here are the tools you need to join that list! Tool 1: A lead database You need a place to find all your prospects. For me my go to is Sales Navigator. It is the biggest B2B database and also has accurate info. This will be the base, but isn’t enough on it’s own. Tool 2: Enrichment & Orchastriction There is a reason Clay was everywhere last year. In my opinion it is the single most powerful tool for reps & teams. After pulling in your list from sales nav you can do so much like: - Find trigger events {headcount growth, open roles} - Find contact info {use a waterfall of providers to get valid info} - Create personalized messaging {use custom first lines for each prospect} What use to take 10-20 hours a week of manual work can be automated in minutes now. Clay should be the centre piece of your GTM. Relevancy + Personalization = The highest response rate Tool 3: Sequencing Multi channel messaging is the best way to get replies consistently. You need to be famialr across multiple channels. - Cold calls - Cold DMs - Cold emails For me tools like Lemlist are great for this. Instead of setting hundreds of maual tasks that pile up, I can set the majority to automted and still have my manual call tasks. If I was to ever be a rep again this is the process i’d follow. This is exactly what I do right now to prospect for Outbound OS & book meetings every week. (Last week this process booked 5 great B2B calls for me) Tech shouldn’t replace you, but it should make your life easier.
The GTM engineering tools I'm using.
Robert Bradley
Founder & Chief GTM Strategist at Profit Labs A
Does your tech stack hold up? Here are Must-Haves for the Modern Sales Stack:
Alex Lindahl
GTM Engineer, Clay
This is my LinkedIn signal and automated outreach workflow that's driving newsletters signups behind the scene. I learned this one from Parthi Loganathan , the CEO/Founder of Letterdrop. This is a quick video walkthrough of the Clay table and also These are the steps that are all automated: 1. Monitor keywords on LinkedIn with Letterdrop 2. Trigger sends person’s profile + content into Clay 3. AI analyzes and categorizes the post within Clay 4. Waterfall enrichment kicks off to find that person’s work email 5. Multiple variants of an email are created to match with the categorization 6. Email is sent to Smartlead (built by Vaibhav Namburi) 7. Smartlead automatically sends out the email 8. Prospect opens email and goes to check out newsletter 9. % of those prospects convert to a newsletter subscriber
Chris Viglietta
GTM Engineer @ Clay
Here's how to turn social intent into booked meetings
Laurens Nys
Founder & GTM Engineer
2 weeks ago My watchlist of 10 AI and GTM tools. As someone building AI-led GTM systems, I test new tools close to daily. So here's a list of 10 tools I've saved on my watchlist.
Penn Frank
Co-Founder @StackOptimise
Ultimate Lead Nurturing Workflow: Automating lead generation is easy. Automating lead nurturing is hard. Or at least, untapped. We've cracked the TOFU formula. But our service is worthless if our clients aren't closing. So that's a key focus for us this year: Pipeline conversion. Steal this epic workflow start driving MOFU.
Ruben Hassid
EasyGen Founder
You don’t need 120+ tools... Just a few really good ones!
Brice Maurin
CEO&Founder La Growth Machine
Every VP of Sales thinks they need a complicated tech stack. It’s a misconception. Our sales team continues to exceed quota only using these 7 tools.
Vlad Oleksiienko
Growth @ Reply.io
I've mapped multiple AI tools across 20 categories that help teams book 2-3x more meetings
I made a set of 20+ sales tools that you should know based on my personal experience.
Aaron Reeves
Outbound OS Founder
You don’t need 120+ tools... Just a few really good ones!
Audrey Chia
Close With Copy founder
You don’t need 120+ tools... Just a few really good ones!
Jc Pollard
Team Lead @ Gong | Founder @ HSC
This is my current GTM Tech Stack.
I’ve been diving deep into this because I truly believe AI agents are about to dominate and here is my take on the best in the game by category right now:
Brendan Short
Founder @ The Signal
Tech stack I'm using most frequently with clients (in alphabetical order)
Alan Ruchtein
Alan Ruchtein founder
You don’t need 120+ tools... Just a few really good ones!
Bethany Stachenfeld
Co-founder & CEO at Sendspark
Workflow to book 250+ demos & 1000+ new signups per month for SaaS startup:
Matthew Putnam
Founder @ Sales Upskill & Founder Led Sales | Growth Lead & Partner @ Prospeo.io
You don’t need 120+ tools... Just a few really good ones!
Christian Plascencia
Co-Founder & CMO at RevGrowth.ai
The GTM Engineer “essentials” tech stack:
Noam Nisand
Leed Services Founder
You don’t need 120+ tools... Just a few really good ones!
Tools I'm using to scale marketing at Plain.
Luke Matthews
AI WRITING made EASY founder
You don’t need 120+ tools... Just a few really good ones!
Fivos Aresti
Partner @ ColdIQ
The tech stack that runs our 7-figure GTM agency:
Celeste Yamile
Founder&Coach at BrandWise Accelerator
You don’t need 120+ tools... Just a few really good ones!
Alex Vacca
Co-Founder & COO at ColdIQ
You don’t need 120+ tools... Just a few really good ones!
Melissa Gaglione
CEO&Founder ASYNC Sales Co
You don’t need 120+ tools... Just a few really good ones!
Adam Robinson
CEO @ Retention.com & RB2B
Here's every tool RB2B used to get to $2.45M ARR.
The latest additions to our tech stack 👇 Software is saving my personal life. [IMO] I'm doing what 3 people would have been doing just 3 years ago. Shout out to the teams constantly validating new softwares and experimenting to making their lives and businesses better.
You don’t need 120+ tools... Just a few really good ones!
Inside of a $10M+ company that generates leads without cold email or ads! ⬇️ We all use the same methods for lead gen: ❌ Cold emails ❌ LinkedIn DMs ❌ Paid ads This $10M+ company did the opposite. They used Handwritten letters + memes + automation + PAS framework. 🔹 Step 1: Build an intent list using lemlist Clay, PhantomBuster and Evaboot (funding, hiring, news). 🔹 Step 2: Send automated handwritten notes (Handwrytten + Audience.co + Make) 🔹 Step 3: Follow up with a meme using Smartlead & second handwritten note (5-7 days later). 🔹 Step 4: Email sequence using PAS framework (Problem → Agitation → Solution). Email 1: Pattern interrupt Email 2: Pain point + meme Email 3: Solution + workflow They have a closing rate of 60% pretty high than average!
Jonathan Parsons
Marketing Director - Clinique UK & Ireland
You don’t need 120+ tools... Just a few really good ones!
https://www.linkedin.com/company/grow-with-clay/
You don’t need 120+ tools... Just a few really good ones!
Patrick Spychalski
Co-Founder at The Kiln
Here are the top 5 scrapers we use at Kiln
Arnaud Renoux
Co-Founder at Scalelist
My current sales stack - 21 SaaS I’m not ready to churn from 👇
Charlie Hills
I use AI to create content that converts
60 AI Tools, 12 Categories. 1 Ultimate Cheatsheet... Businesses often get caught up in: - Shiny new technologies - Overly complex solutions - Unproven methods When there are more effective tools... that can transform operations and results. Noam and I handpicked the best ones for you:
Felix Frank
Founder @StackOptimise
You don’t need 120+ tools. Just a few really good ones!
You don’t need 120+ tools... Just a few really good ones!
Noam Nisand
Leed Services Founder
You don’t need 78 AI tools. Just a few good ones.
Find stacks by tool
See which celebrities are using it. (Showing only tools from gtm stacks)
Clay
Clay is a data enrichment and outreach tool that helps businesses improve sales outreach. It offers access to over 75 data providers, AI-powered research, and personalized messaging features, all within a user-friendly spreadsheet interface. Clay aims to streamline the lead generation process, improve data accuracy, and automate repetitive tasks, allowing sales teams to focus on building relationships and closing deals.
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RB2B
RB2B is a software tool that identifies the individuals visiting your website and provides their LinkedIn profiles. Designed for US companies targeting US customers, RB2B sends real-time alerts through Slack when a potential prospect visits your site. This allows you to quickly engage with high-intent leads and tailor your sales outreach. While basic LinkedIn profile alerts are free, a paid subscription offers additional features like downloadable contact data and integration with CRM systems.
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http://trigify.io
Trigify is a social media monitoring tool that helps mid-sized businesses identify potential sales leads. It tracks public social media engagement with competitors, specific topics, and even individual profiles to reveal which prospects are actively signaling buying intent. This allows sales and marketing teams to prioritize outreach to those most likely to convert, saving time and improving efficiency. Trigify integrates with existing sales and marketing software and offers a free trial.
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LinkedIn Sales Navigator
LinkedIn Sales Navigator helps salespeople find and connect with potential customers on LinkedIn, the world's largest professional network. It provides access to advanced search filters, insights on company and prospect activity, and tools to manage relationships. This helps businesses generate leads, build relationships, and close deals more effectively.
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FullEnrich
FullEnrich helps businesses improve their contact lists by finding accurate email addresses and phone numbers for potential customers. They use a variety of data sources to ensure data quality and offer integrations with popular sales tools like LinkedIn Sales Navigator and CRMs. FullEnrich is a useful tool for mid-sized companies looking to improve the effectiveness of their sales and marketing outreach.
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Instantly
Instantly is a sales engagement platform designed to help businesses find and reach potential customers through personalized email outreach at scale. It offers tools for building targeted contact lists, automating email sequences, and managing responses, all while prioritizing high email deliverability rates to ensure messages reach their intended recipients. Instantly also provides analytics to track campaign performance and offers resources like templates and a customer community to guide users.
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Smartlead
Smartlead is a cold email outreach tool designed to help you reach more prospects and improve your sales. It allows you to send mass emails from an unlimited number of personalized email addresses to avoid spam filters. Smartlead warms up your email accounts using artificial intelligence to establish credibility with email providers and improve deliverability. It offers detailed analytics so you can track your performance and make adjustments as needed. Smartlead integrates with popular CRM software like Hubspot and Salesforce.
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Ocean.io
Ocean.io is a software platform designed for sales and marketing teams in business-to-business (B2B) companies. It helps identify and target ideal customers through its database and search tools, including a feature that finds companies similar to your existing clients. Ocean.io provides contact information, aids in building prospect lists, and integrates with customer relationship management (CRM) systems to improve sales and marketing efforts. Its focus is on delivering high-quality data to increase efficiency and generate leads.
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Apollo.io
Apollo.io is a sales platform designed to help you find new customers and close deals faster. It provides access to a database of business contacts and companies, tools to manage sales outreach, and features like automated workflows and performance analytics. Apollo.io aims to be a central hub for sales teams to manage their entire sales process, from prospecting to closing.
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Make (formerly Integromat)
Make (formerly Integromat) is a platform that helps you connect different software applications and automate tasks between them. It uses a visual, drag-and-drop interface so you can easily build workflows, called "scenarios," without needing coding skills. You can use Make to automate a variety of tasks, from simple actions like sending email notifications to more complex processes like managing leads and customers. Make is used by businesses of all sizes and is known for its flexibility and ease of use.
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ChatGPT
ChatGPT is an AI chatbot that gives you instant answers and helps with creative tasks like writing emails or generating ideas. Think of it like a super-smart assistant who can understand your questions and provide helpful information or even craft different kinds of text for you. ChatGPT is made by OpenAI and can be used by anyone, from individuals to entire companies.
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Common Room
Common Room is a customer intelligence platform that helps businesses understand their customers better and improve their go-to-market strategy. It collects data from various sources like websites, product usage, and social media to identify potential buyers and track their interactions. This data is then used to generate insights and automate personalized outreach, helping sales and marketing teams work more efficiently. Common Room is designed for SaaS and AI companies and integrates with popular tools like Slack and Salesforce.
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Perplexity
Perplexity is an AI-powered search engine that aims to provide direct answers to your questions, going beyond simply providing links. It presents its findings alongside source citations, allowing for quick fact-checking and exploration of related topics. While geared towards general information retrieval, its capacity for research and concise answers may prove useful for professionals seeking efficient information gathering.
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Claude
Claude is a next-generation AI assistant built for tasks that require reasoning, coding, and creative content generation. It can hold conversations, answer questions, summarize documents, write different kinds of text, and even code in multiple programming languages. Claude is developed by Anthropic, an AI safety and research company.
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Prospeo
Prospeo is a lead intelligence tool that helps you find and verify business email addresses. It offers features like bulk email search, email verification, and integration with LinkedIn Sales Navigator. Prospeo aims to provide accurate contact information so sales teams can connect with potential customers. It's known for its ease of use, data quality, and affordable pricing.
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lemlist
lemlist is a sales engagement tool that focuses on improving cold outreach through email. It allows you to build email lists with verified addresses and provides templates and AI assistance to personalize messages at scale. lemlist prioritizes email deliverability by staggering sends and warming up email domains, helping your messages reach inboxes and avoid spam filters. It also offers multi-channel outreach options, including LinkedIn and phone call integrations. You can try it for free with their 14-day trial.
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