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Plausible Analytics description
Plausible Analytics is a privacy-focused website analytics tool designed for businesses that want simple, easy-to-understand data without using cookies or collecting personal information. Unlike Google Analytics, it's lightweight, loads quickly, and is fully compliant with data privacy regulations like GDPR and CCPA. Plausible offers essential insights into website traffic, referral sources, and goal conversions. You can track marketing campaigns, analyze user behavior, and even import historical data from Google Analytics. It's a transparent, open-source platform with a focus on ethical data practices and user privacy.
Who is using Plausible Analytics?
Who is Plausible Analytics best for
Plausible Analytics is a privacy-first analytics platform ideal for small businesses. Users appreciate its simplicity and ethical approach to data collection, unlike complex alternatives. It offers essential website traffic insights without using cookies, aligning with privacy regulations. Consider Plausible if data privacy and ease of use are top priorities.
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Best for small businesses seeking privacy-focused analytics.
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Suitable for any industry prioritizing data privacy and ethical data practices.
Plausible Analytics features
| Supported Funnel analysis is natively supported in Plausible Analytics. |
| Supported Plausible Analytics can display the number of website visits. |
| Supported Plausible Analytics supports tracking events like button clicks and form submissions via JavaScript and an API. |
| Supported Plausible Analytics offers cookieless tracking, enhancing user privacy and complying with regulations. |
| Supported Plausible Analytics supports conversion tracking with custom goals and events. |
Plausible Analytics pricing
The commentary is based on 2 reviews from Plausible Analytics G2 reviews and Plausible Analytics TrustPilot reviews.
Plausible Analytics offers a simple, transparent pricing structure. While generally considered affordable, some users find it more expensive than free alternatives. One user experienced an unexpected upcharge request, raising concerns about potential hidden costs.
See the Plausible Analytics pricing page.
Plausible Analytics alternatives
Google AnalyticsBetter fit for larger companies and diverse industries. Popular and integrates well with other Google products. Robust features, but GA4 is known for usability issues.Read more
SwetrixBetter fit for small to mid-sized businesses. Has real-time reporting, mobile access, and data aggregation. Growing faster than Plausible. A good Plausible competitor.Read more
Matomo (Formerly Piwik)Better fit for larger organizations and certain industries like media, marketing, and IT. Offers session recordings and heatmaps. Growing faster than Plausible Analytics. Self-hosting option available. More complex setup and resource intensive.Read more
Cloudflare SSE & SASE PlatformBetter for securing access to cloud applications. More suitable for enterprise companies needing cloud security and access control. Has a larger community and is growing faster.Read more
Hotjar | by ContentsquareBetter suited for larger companies and diverse industries, especially e-commerce, retail, and consumer goods. Provides heatmaps and session recordings for deeper user behavior analysis. Hotjar is growing faster, but note the decline in employee growth. Users love the intuitive interface and valuable insights from recordings and heatmaps but dislike occasional glitches and loading speed. A strong Plausible Analytics competitor for user experience optimization.Read more
Abla AnalyticsHas significantly more momentum. A strong Plausible Analytics competitor for companies prioritizing GDPR compliance.Read more
Plausible Analytics FAQ
What is Plausible Analytics and what does Plausible Analytics do?
Plausible Analytics is a privacy-focused web analytics platform offering a simple, cookie-less alternative to traditional tools like Google Analytics. It provides essential website traffic data, conversion tracking, and user behavior insights while respecting user privacy and complying with data regulations like GDPR and CCPA.
How does Plausible Analytics integrate with other tools?
Plausible Analytics integrates with other tools through its API and integrations with platforms like Zapier and Segment. It also supports importing historical data from Google Analytics. This allows for data sharing and workflow automation.
What the main competitors of Plausible Analytics?
Plausible Analytics competes with other privacy-focused analytics tools like Swetrix, Matomo, and Fathom Analytics. It also faces competition from more traditional analytics platforms, including Google Analytics. Simple analytics and user-friendly interfaces are key differentiators among these alternatives.
Is Plausible Analytics legit?
Plausible Analytics is a safe and legitimate web analytics platform. It prioritizes user privacy and data security, offering a transparent and ethical alternative to traditional analytics tools. It's open-source and complies with GDPR and CCPA regulations, so it is a safe choice for privacy-conscious businesses.
How much does Plausible Analytics cost?
Plausible Analytics pricing starts at $9/month for 1 website and up to 10,000 pageviews. Larger plans with more features are also available. A 30-day free trial is offered.
Is Plausible Analytics customer service good?
Plausible Analytics' customer service receives negative feedback. Users report issues with forced subscription upgrades due to bot traffic, raising concerns about potential scams.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.