What is Matomo (Formerly Piwik) and what does Matomo (Formerly Piwik) do?

Matomo (formerly Piwik) is a privacy-focused web analytics platform offering a self-hosted or cloud-based solution. It provides features like session recordings, heatmaps, and conversion tracking, giving businesses valuable insights into website traffic and user behavior while maintaining control over their data.

How does Matomo (Formerly Piwik) integrate with other tools?

Matomo integrates with other tools through its API and plugins. It allows importing data from Google Analytics and offers integrations for various platforms, including CRM, advertising, and e-commerce systems. This enhances data analysis and marketing campaign effectiveness.

What the main competitors of Matomo (Formerly Piwik)?

Matomo competes with other web analytics platforms like Google Analytics, Clicky, and Swetrix. For broader marketing insights, alternatives include Semrush. While AppMetrica focuses on mobile apps, Pro Plus offers similar web analytics capabilities.

Is Matomo (Formerly Piwik) legit?

Matomo is a safe and legitimate open-source web analytics platform. Users appreciate its data privacy features and control. However, some find the setup and maintenance challenging. It's a viable Google Analytics alternative for those prioritizing data privacy.

How much does Matomo (Formerly Piwik) cost?

Matomo is open-source and free to download and host yourself. Matomo Cloud, the hosted version, offers flexible pricing based on monthly visits, starting at $19.

Is Matomo (Formerly Piwik) customer service good?

Matomo's customer service receives negative feedback. Users report unhelpful responses and difficulty getting support, particularly during the initial setup process. A lack of live chat and reliance on community forums for assistance are also common complaints.

Matomo (Formerly Piwik)

Name: Matomo (Formerly Piwik)
Rating: 4.2 (91 reviews)
Author: Matomo

Website LinkedIn Twitter

Company health

Employee growth

19% increase in the last year

Web traffic

5% decrease in the last quarter

Ratings

4.2/5

(91)

2.7/5

(4)

Matomo (Formerly Piwik) description

Matomo is a web analytics platform that helps you understand your website traffic. Unlike some competitors, Matomo emphasizes data privacy and gives you complete control over your data. It offers features like heatmaps, session recordings, and conversion tracking to analyze visitor behavior. Available as a cloud-based service or a self-hosted platform, Matomo caters to various needs and budgets. You can import data from Google Analytics, making it a viable alternative. Matomo is a popular choice globally, trusted by organizations of all sizes, including government agencies and Fortune 500 companies.

Who is Matomo (Formerly Piwik) best for

Matomo is a powerful, privacy-focused web analytics platform perfect for businesses that value data ownership and control. Users love its detailed analytics, open-source nature, and self-hosting options for enhanced security and GDPR compliance. However, some find the setup and maintenance challenging and the interface less intuitive than commercial alternatives. Consider Matomo if data privacy and control are paramount, and you have the technical expertise to manage the platform effectively.

Best for small to mid-sized businesses.
Ideal for software, marketing, and professional services.

Matomo (Formerly Piwik) features

Type in the name of the feature or in your own words tell us what you need

Supported

Matomo supports session recordings to analyze user behavior.

Supported

Matomo supports conversion tracking, including purchases and newsletter sign-ups.

Supported

Matomo supports heatmaps to visualize clicks and scrolls on web pages.

Supported

Matomo can track and display the total number of website visits.

Supported

Matomo prioritizes data privacy with consent management, anonymization, and full data control.

Matomo (Formerly Piwik) reviews

We've summarised 95 Matomo (Formerly Piwik) reviews (Matomo (Formerly Piwik) TrustPilot reviews and Matomo (Formerly Piwik) G2 reviews) and summarised the main points below.

Pros of Matomo (Formerly Piwik)

Open-source and free, offering full control over data and privacy.
Self-hosting ensures data security and GDPR compliance.
Detailed analytics comparable to Google Analytics.
Offers a range of features including heatmaps, session recordings, and conversion tracking.
Active community and frequent updates.

Cons of Matomo (Formerly Piwik)

Difficult setup and maintenance, especially for non-technical users.
Resource intensive, requiring significant server resources.
UI/UX could be improved for better navigation and usability.
Limited customization compared to commercial alternatives like Google Analytics.
Documentation for advanced features and plugin development is lacking.

Matomo (Formerly Piwik) pricing

The commentary is based on 10 reviews from Matomo (Formerly Piwik) G2 reviews and Matomo (Formerly Piwik) TrustPilot reviews.

Matomo is a free, open-source web analytics platform with optional paid features for added functionality. While some users find certain premium features worthwhile, others express that the free version is sufficient for their needs. Some users have noted experiencing issues with the free trial's limited duration.

See the Matomo (Formerly Piwik) pricing page.

Matomo (Formerly Piwik) alternatives

Google Analytics

Easier to use, especially for basic analytics. Integrates seamlessly with other Google products. Offers more customization options for reports. Provides better customer support. Less privacy-focused.
Read more
Firebase

Better for mobile and web app development. Offers features like authentication, cloud messaging, and real-time database. Primarily for app developers. Integrates well with other Google products.
Read more
Swetrix

Open-source, providing more control and transparency. Simpler pricing based on website traffic. Growing slower and has less community support. Lacks advanced features like heatmaps and session recordings.
Read more
Plausible Analytics

Simpler setup and lighter resource requirements. A better Matomo alternative for users focused on privacy and ease of use. Not as feature-rich. Matomo is growing faster.
Read more
Adobe Analytics

Better for larger enterprises and mid-sized businesses focused on cross-platform analytics and integrations with other Adobe products. A steeper learning curve and higher cost are trade-offs for its advanced features.
Read more
Piwik PRO

Better fit for medium and large enterprises focused on data privacy and GDPR compliance. Offers a free Core plan and a customizable Enterprise plan. Provides tag-based data privacy controls and advanced website analytics.
Read more

Matomo (Formerly Piwik) FAQ

What is Matomo (Formerly Piwik) and what does Matomo (Formerly Piwik) do?

Matomo (formerly Piwik) is a privacy-focused web analytics platform offering a self-hosted or cloud-based solution. It provides features like session recordings, heatmaps, and conversion tracking, giving businesses valuable insights into website traffic and user behavior while maintaining control over their data.
How does Matomo (Formerly Piwik) integrate with other tools?

Matomo integrates with other tools through its API and plugins. It allows importing data from Google Analytics and offers integrations for various platforms, including CRM, advertising, and e-commerce systems. This enhances data analysis and marketing campaign effectiveness.
What the main competitors of Matomo (Formerly Piwik)?

Matomo competes with other web analytics platforms like Google Analytics, Clicky, and Swetrix. For broader marketing insights, alternatives include Semrush. While AppMetrica focuses on mobile apps, Pro Plus offers similar web analytics capabilities.
Is Matomo (Formerly Piwik) legit?

Matomo is a safe and legitimate open-source web analytics platform. Users appreciate its data privacy features and control. However, some find the setup and maintenance challenging. It's a viable Google Analytics alternative for those prioritizing data privacy.
How much does Matomo (Formerly Piwik) cost?

Matomo is open-source and free to download and host yourself. Matomo Cloud, the hosted version, offers flexible pricing based on monthly visits, starting at $19.
Is Matomo (Formerly Piwik) customer service good?

Matomo's customer service receives negative feedback. Users report unhelpful responses and difficulty getting support, particularly during the initial setup process. A lack of live chat and reliance on community forums for assistance are also common complaints.

Reviewed by

MK

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.