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Adobe Analytics description
Adobe Analytics is a comprehensive digital analytics software that helps businesses understand their customers' online journeys. It gathers data from websites and other digital channels to provide insights into customer behavior. With its robust reporting and analysis tools, businesses can track key metrics, measure campaign effectiveness, and identify areas for improvement. Adobe Analytics stands out with its ability to connect data across different channels, allowing for a holistic view of the customer experience. It's a powerful tool for mid-sized companies looking to make data-driven decisions and optimize their digital strategies.
Who is Adobe Analytics best for
Adobe Analytics is a robust digital analytics platform tailored for mid-sized to large businesses. We find it's particularly valuable for those in e-commerce, marketing, and advertising. Users appreciate the real-time data, customizable reports, and comprehensive customer journey analysis. However, some users mention a steep learning curve and high costs, especially those new to advanced analytics.
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Perfect for mid-sized to large companies seeking deep data insights and cross-channel analytics to optimize their customer journeys.
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In our experience, Adobe Analytics is a great fit for marketing and advertising firms aiming to refine campaigns and boost customer engagement.
Adobe Analytics features
Supported Customer Journey Analytics: Customer Journey Analytics instantly delivers the most accessible and relevant first-party customer insights — connecting customer identity and interactions from across channels, devices, and time — so you can easily explore the complete customer journey and make more informed business decisions. |
Supported Customer Journey Analytics: Provides insights into every customer and their journey. |
Supported Web & Mobile Analytics: Web & Mobile Analytics helps you understand how customers are interacting with your website and mobile app, enabling you to optimize their experience. |
Supported Product Analytics: Product Analytics helps you understand how customers are using your products, enabling you to improve product design and development. |
Supported Content Analytics: Content Analytics gives you a complete view of content performance across all channels, allowing you to optimize content and improve engagement. |
Supported Centralized system for data management: A centralized system for data collection, processing, analysis, reporting, and output. |
Supported AI-powered analytics tools: AI-powered analytics tools provide insights into customer journeys, product engagement and usage, content performance, and more. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Adobe Analytics reviews
We've summarised 1014 Adobe Analytics reviews (Adobe Analytics G2 reviews) and summarised the main points below.
- Real-time data and insights.
- Customizable reports and dashboards.
- Detailed customer journey analysis.
- Robust data collection from various sources.
- Seamless integration with other Adobe Marketing Cloud products.
- Difficult to use for beginners.
- High cost, especially for smaller businesses.
- Steep learning curve for advanced features.
- Slow report loading times, especially with large datasets.
- Limited data storage for long-term projects.
Adobe Analytics pricing
The commentary is based on 86 reviews from Adobe Analytics G2 reviews.
We find that Adobe Analytics is often perceived as a powerful tool for enterprise-level businesses, but its pricing is a recurring concern, especially for smaller companies. Many reviewers mention the high cost and suggest more affordable options would be beneficial.
Users sentiment
Adobe Analytics alternatives
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adobe-analytics vs MixpanelUnderstand user behavior, improve your product, and grow faster.Read more
Adobe Analytics FAQ
We find Adobe Analytics to be a powerful web analytics tool that provides businesses with deep customer insights. It tracks website traffic and user behavior, enabling data-driven decisions to improve online experiences and marketing campaigns. However, we've also noticed it has a steep learning curve and can be expensive.
What is Adobe Analytics and what does Adobe Analytics do?
We find Adobe Analytics to be a powerful web analytics tool that provides businesses with deep customer insights. It tracks website traffic and user behavior, enabling data-driven decisions to improve online experiences and marketing campaigns. However, we've also noticed it has a steep learning curve and can be expensive.
We find Adobe Analytics offers robust integrations, especially with other Adobe Marketing Cloud products. This allows for a seamless flow of data and a more comprehensive view of customer interactions. It also integrates with third-party tools.
How does Adobe Analytics integrate with other tools?
We find Adobe Analytics offers robust integrations, especially with other Adobe Marketing Cloud products. This allows for a seamless flow of data and a more comprehensive view of customer interactions. It also integrates with third-party tools.
We find Adobe Analytics's main competitors include Google Analytics, Mixpanel, Amplitude, and Matomo. These alternatives offer similar functionalities, often with varying pricing and data ownership models.
What the main competitors of Adobe Analytics?
We find Adobe Analytics's main competitors include Google Analytics, Mixpanel, Amplitude, and Matomo. These alternatives offer similar functionalities, often with varying pricing and data ownership models.
Yes! Adobe Analytics is a legitimate and widely used analytics platform. We find it's a safe and reliable choice for businesses seeking advanced analytics solutions, despite some users finding it complex and expensive.
Is Adobe Analytics legit?
Yes! Adobe Analytics is a legitimate and widely used analytics platform. We find it's a safe and reliable choice for businesses seeking advanced analytics solutions, despite some users finding it complex and expensive.
Adobe Analytics does not publicly disclose pricing. Contact Adobe sales for custom pricing based on your needs.
How much does Adobe Analytics cost?
Adobe Analytics does not publicly disclose pricing. Contact Adobe sales for custom pricing based on your needs.
Customer reviews on Adobe Analytics' customer service are mixed. While some users praise the support team's responsiveness and professionalism, others express frustration with slow response times and difficulty getting help with complex issues. It appears the quality of support may vary depending on the specific issue and support agent.
Is Adobe Analytics customer service good?
Customer reviews on Adobe Analytics' customer service are mixed. While some users praise the support team's responsiveness and professionalism, others express frustration with slow response times and difficulty getting help with complex issues. It appears the quality of support may vary depending on the specific issue and support agent.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.