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Adobe Analytics description
Adobe Analytics is a comprehensive digital analytics software that helps businesses understand their customers' online journeys. It gathers data from websites and other digital channels to provide insights into customer behavior. With its robust reporting and analysis tools, businesses can track key metrics, measure campaign effectiveness, and identify areas for improvement. Adobe Analytics stands out with its ability to connect data across different channels, allowing for a holistic view of the customer experience. It's a powerful tool for mid-sized companies looking to make data-driven decisions and optimize their digital strategies.
Who is Adobe Analytics best for
Adobe Analytics offers robust data analysis and reporting for businesses seeking a comprehensive view of customer behavior. Users praise its real-time insights and detailed journey analysis but note the complexity and cost. Best for mid-sized to large companies needing advanced analytics.
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Best fit for mid-size to large businesses.
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Ideal for E-commerce, Marketing, Advertising, and other data-driven industries.
Adobe Analytics features
| Supported Adobe Analytics supports blending data from various sources through integrations, APIs, and custom tools. |
| Supported Adobe Analytics offers tools for analyzing customer behavior, preferences, and trends. |
| Supported Adobe Analytics supports predictive forecasting via Customer Journey Analytics and custom models. |
| Supported Adobe Analytics collects data from websites and mobile apps. |
| Supported Adobe Analytics offers real-time reports, live stream, and API access for real-time insights. |
| Supported Adobe Analytics supports funnel analysis, including visualization and comparison of user journeys. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Adobe Analytics reviews
We've summarised 1013 Adobe Analytics reviews (Adobe Analytics G2 reviews) and summarised the main points below.
- Real-time data and insights.
- Customizable reports and dashboards.
- Detailed customer journey analysis.
- Robust data collection from various sources.
- Seamless integration with other Adobe Marketing Cloud products.
- Difficult to use for beginners.
- High cost, especially for smaller businesses.
- Steep learning curve for advanced features.
- Slow report loading times, especially with large datasets.
- Limited data storage for long-term projects.
Adobe Analytics pricing
The commentary is based on 82 reviews from Adobe Analytics G2 reviews.
Adobe Analytics offers powerful, customizable analytics and reporting capabilities, but reviews consistently cite its high cost, especially for smaller businesses. The complexity and steep learning curve also require significant investment in training and expertise.
Users sentiment
Adobe Analytics alternatives
Matomo (Formerly Piwik)Better for users focused on data privacy and ownership. Open-source and self-hostable. Has more momentum currently. A good Adobe Analytics competitor.Read more
TableauBetter for users who prioritize ease of use and data visualization. A strong Adobe Analytics competitor for companies of all sizes seeking an intuitive data analytics platform.Read more
Oracle InfinityMore focused on large enterprises. Has grown faster in terms of website traffic and employee base. Lower ratings on Glassdoor. Users report easier implementation and better customer support, but find analytics initially challenging and desire more detailed website visitor demographics. A strong Adobe Analytics competitor.Read more
Google AnalyticsBetter for users seeking a free analytics solution. Easier to use for basic analytics, especially for those familiar with other Google products. More focused on website and app analytics.Read more
Verint Voice of the CustomerBetter for gathering and analyzing customer feedback across various channels to improve customer experience. Focuses on providing a holistic view of the customer journey. More suitable for enterprises with complex customer service operations, especially in regulated industries. Easier to use with excellent customer support, but reporting flexibility is limited.Read more
Adobe Analytics FAQ
What is Adobe Analytics and what does Adobe Analytics do?
Adobe Analytics is a powerful web analytics platform that provides businesses with valuable customer insights. It tracks website traffic, user behavior, and marketing campaign performance, enabling data-driven decisions. With robust reporting and analysis tools, it helps optimize digital strategies and improve customer experiences.
How does Adobe Analytics integrate with other tools?
Adobe Analytics integrates seamlessly with other Adobe Experience Cloud applications. It also offers APIs and integration options with various third-party tools for data blending, reporting, and analysis. This allows for a comprehensive view of customer journeys and streamlines marketing efforts.
What the main competitors of Adobe Analytics?
Top alternatives to Adobe Analytics include Google Analytics, Mixpanel, Heap, and Matomo. These competitors offer similar web analytics capabilities, often with varying pricing models and feature sets suitable for different business needs.
Is Adobe Analytics legit?
Yes, Adobe Analytics is a legitimate and widely used web analytics software. It's a safe and reliable choice for businesses seeking advanced analytics, although some users find it complex and expensive. It offers real-time data, customizable reports, and detailed customer journey analysis.
How much does Adobe Analytics cost?
Adobe Analytics pricing is not publicly available. Contact Adobe for custom pricing based on your specific needs and the product features you require. Is Adobe Analytics worth it? This depends on your business requirements.
Is Adobe Analytics customer service good?
Customer reviews on Adobe Analytics' support are mixed. Some users praise the helpful and responsive customer support, while others express frustration with slow response times and difficulty getting support for complex issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.