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Amplitude Analytics description
Amplitude Analytics is a digital analytics platform that helps businesses understand how people use their websites and mobile apps. It offers tools to track user behavior, visualize data, and run experiments to improve user engagement and retention. Amplitude is particularly useful for product and growth teams who need to make data-driven decisions about their digital products. Its strengths include real-time analytics, detailed behavioral insights, and the ability to track users across different platforms. Many well-known companies use Amplitude to optimize their digital products and drive business growth.
Who is Amplitude Analytics best for
Amplitude Analytics is ideal for product and growth teams at small to large companies, particularly in ecommerce, marketing/advertising, or software, that need data-driven insights to optimize their digital products. Users praise Amplitude Analytics for its real-time data capabilities and ability to process dashboards quickly, making it a favorite among those seeking agile insights.
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Ideal for small to large companies.
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A strong fit for ecommerce, marketing, or software companies.
Amplitude Analytics features
| Supported Amplitude Analytics supports funnel analysis, allowing users to track progress and identify drop-off points. |
| Supported Amplitude Analytics offers session recording feature for web apps. |
| Supported Amplitude tracks clicks, form submissions and custom events. |
| Supported Amplitude Analytics supports cohort analysis. |
| Supported Amplitude Analytics segments users based on their actions, behaviors and interactions. |
| Supported Amplitude tracks user conversions and analyzes user behavior. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Amplitude Analytics reviews
We've summarised 2186 Amplitude Analytics reviews (Amplitude Analytics G2 reviews) and summarised the main points below.
- Fast interaction with the huge clickstream data.
- Real time data support.
- A lot of filters, avarage data and easy to share with other in my team
- I like how quickly it can process my dashboards.
- Much quicker than my experience with Tableau.
- It can be a bit confusing, when we first started to use it we had a difficult time understanding the views
- Customer attributes not fully supported - would be nice to also integrate with our experiment tool so we can only filter customers within a specifc experiment group
- More flexibilities would be better
- Some of the paramters are difficult to use.
Amplitude Analytics pricing
The commentary is based on 127 reviews from Amplitude Analytics G2 reviews.
Amplitude Analytics is praised for its robust features and intuitive interface, but some users, especially smaller companies, find its pricing structure based on event volume to be expensive.
Users sentiment
See the Amplitude Analytics pricing page.
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Amplitude Analytics has a free plan.
Starter
For individuals and explorers getting started. Includes limited MTU analytics, dashboard subscriptions, product analytics, web analytics, unlimited feature flags, session replay, web experimentation, and access to community and academy.
Plus
For small teams finding product-market fit. Includes everything in Starter, and: unlimited MTU, behavioral cohorts, segmentation for Web Experimentation, online audiences and syncs, and online customer support.
Growth
For businesses looking to scale. Includes everything in Plus, and: custom MTU volume, advanced behavioral analytics, causal insights and monitoring, code editor for Web Experimentation, real-time streaming and syncs, and onboarding and customer success.
Enterprise
For larger enterprises with complex requirements. Includes everything in Growth, and: custom MTU volume, cross-product analysis, advanced data and permission controls, mutual exclusion groups, multi-armed bandit experiments, predictive audience manager, and assigned account manager.
Amplitude Analytics alternatives
AppsFlyer
More focused on mobile app analytics and marketing. It is growing faster and caters to a similar range of company sizes. It is a good fit for industries like Retail and Hospitality & Tourism.
SessionStack
More focused on providing insights from session recordings to improve UX and conversions. It's a much better fit for small to medium businesses. It is growing faster and has a more positive customer sentiment regarding customer service.
Oracle Infinity
Better suited for large enterprises. It has a more positive user experience and is growing faster.
Glassbox
Better for Enterprise customers. More suitable for companies in the Retail, Finance, and Telecommunications industries.
Heap | by Contentsquare
Better for understanding customer journeys. It is known for session replays and identifying areas for improvement on websites and apps. Heap is a good Amplitude Analytics alternative for businesses focused on customer experience.
Semrush
More focused on SEO and overall online marketing strategy rather than in-depth product analytics.
Amplitude Analytics FAQ
What is Amplitude Analytics and what does Amplitude Analytics do?
Amplitude Analytics is a digital analytics platform that helps businesses understand user behavior on their websites and mobile apps. It provides insights into user engagement, retention, and conversion by tracking events, analyzing funnels, and segmenting users based on their actions. This data empowers product and growth teams to make data-driven decisions and optimize their digital products for enhanced user experience and business growth.
How does Amplitude Analytics integrate with other tools?
Amplitude Analytics offers integrations with a variety of tools, including data warehouses, marketing automation platforms, and customer relationship management (CRM) systems.
What the main competitors of Amplitude Analytics?
The main competitors of Amplitude Analytics are Mixpanel, Heap, Google Analytics, Adobe Analytics, and Pendo. These tools provide similar features for product analytics, user behavior tracking, and user engagement analysis.
Is Amplitude Analytics legit?
Yes, Amplitude Analytics is a legitimate and safe digital analytics platform. It is used by many well-known companies to track user behavior, visualize data, and run experiments to improve user engagement.
How much does Amplitude Analytics cost?
Amplitude Analytics has a free Starter plan for individuals. The Plus plan starts at $49/month, while pricing for the Growth and Enterprise plans requires contacting Amplitude Analytics directly for a custom quote.
Is Amplitude Analytics customer service good?
Based on user reviews, Amplitude Analytics receives mixed feedback regarding their customer support. Some users describe the customer support as "great" and readily available to assist with technical issues, while others express that it can be difficult to get help with more complex analyses.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.