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Amplitude Analytics

Last updated on

Company health

Employee growth
11% increase in the last year
Web traffic
7% decrease in the last quarter
Financing
April 2021 - $311M

Reviews

G2
4.5/5
(2186)
Glassdoor
3.8/5
(191)

Amplitude Analytics description

Amplitude Analytics is a digital analytics platform that helps businesses understand how people use their websites and mobile apps. It offers tools to track user behavior, visualize data, and run experiments to improve user engagement and retention. Amplitude is particularly useful for product and growth teams who need to make data-driven decisions about their digital products. Its strengths include real-time analytics, detailed behavioral insights, and the ability to track users across different platforms. Many well-known companies use Amplitude to optimize their digital products and drive business growth.


Who is using Amplitude Analytics?

Walmart is using Amplitude Analytics
Walmart
BEREAL is using Amplitude Analytics
BEREAL
DoorDash is using Amplitude Analytics
DoorDash
Capital One is using Amplitude Analytics
Capital One
Dropbox is using Amplitude Analytics
Dropbox
adidas is using Amplitude Analytics
adidas
CNBC is using Amplitude Analytics
CNBC
Intuit is using Amplitude Analytics
Intuit
Autodesk is using Amplitude Analytics
Autodesk
Atlassian is using Amplitude Analytics
Atlassian
Zapier is used by Walmart, BEREAL, DoorDash, Capital One, Dropbox, adidas, CNBC, Intuit, Autodesk, Atlassian.

Who is Amplitude Analytics best for

Amplitude Analytics is ideal for product and growth teams at small to large companies, particularly in ecommerce, marketing/advertising, or software, that need data-driven insights to optimize their digital products. Users praise Amplitude Analytics for its real-time data capabilities and ability to process dashboards quickly, making it a favorite among those seeking agile insights.

  • Ideal for small to large companies.

  • A strong fit for ecommerce, marketing, or software companies.


Amplitude Analytics features

Type in the name of the feature or in your own words tell us what you need
Supported

Amplitude Analytics supports funnel analysis, allowing users to track progress and identify drop-off points.

Supported

Amplitude Analytics offers session recording feature for web apps.

Supported

Amplitude tracks clicks, form submissions and custom events.

Supported

Amplitude Analytics supports cohort analysis.

Supported

Amplitude Analytics segments users based on their actions, behaviors and interactions.

Supported

Amplitude tracks user conversions and analyzes user behavior.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.72

Customer Service

Rather positive
+0.52

Ease of Use

Rather positive
+0.67

Reliability and Performance

Neutral
+0.21

Ease of Implementation

Neutral
+0.13

Scalability

Rather positive
+0.31

Amplitude Analytics reviews

We've summarised 2186 Amplitude Analytics reviews (Amplitude Analytics G2 reviews) and summarised the main points below.

Pros of Amplitude Analytics
  • Fast interaction with the huge clickstream data.
  • Real time data support.
  • A lot of filters, avarage data and easy to share with other in my team
  • I like how quickly it can process my dashboards.
  • Much quicker than my experience with Tableau.
Cons of Amplitude Analytics
  • It can be a bit confusing, when we first started to use it we had a difficult time understanding the views
  • Customer attributes not fully supported - would be nice to also integrate with our experiment tool so we can only filter customers within a specifc experiment group
  • More flexibilities would be better
  • Some of the paramters are difficult to use.

Amplitude Analytics pricing

The commentary is based on 127 reviews from Amplitude Analytics G2 reviews.

Amplitude Analytics is praised for its robust features and intuitive interface, but some users, especially smaller companies, find its pricing structure based on event volume to be expensive.

Users sentiment

Strongly negative
-0.72

See the Amplitude Analytics pricing page.

  • Amplitude Analytics has a free plan.

Starter

Free

For individuals and explorers getting started. Includes limited MTU analytics, dashboard subscriptions, product analytics, web analytics, unlimited feature flags, session replay, web experimentation, and access to community and academy.

Plus

From $49/mo

For small teams finding product-market fit. Includes everything in Starter, and: unlimited MTU, behavioral cohorts, segmentation for Web Experimentation, online audiences and syncs, and online customer support.

Growth

Custom

For businesses looking to scale. Includes everything in Plus, and: custom MTU volume, advanced behavioral analytics, causal insights and monitoring, code editor for Web Experimentation, real-time streaming and syncs, and onboarding and customer success.

Enterprise

Custom

For larger enterprises with complex requirements. Includes everything in Growth, and: custom MTU volume, cross-product analysis, advanced data and permission controls, mutual exclusion groups, multi-armed bandit experiments, predictive audience manager, and assigned account manager.


Amplitude Analytics alternatives

  • Logo of Glassbox
    Glassbox
    Better for Enterprise customers. More suitable for companies in the Retail, Finance, and Telecommunications industries.
  • Logo of Heap | by Contentsquare
    Heap | by Contentsquare
    Better for understanding customer journeys. It is known for session replays and identifying areas for improvement on websites and apps. Heap is a good Amplitude Analytics alternative for businesses focused on customer experience.
  • Logo of Semrush
    Semrush
    More focused on SEO and overall online marketing strategy rather than in-depth product analytics.

  • Amplitude Analytics FAQ


    Reviewed by

    MK
    Michal Kaczor
    CEO at Gralio

    Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

    TT
    Tymon Terlikiewicz
    CTO at Gralio

    Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.