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Amplitude Analytics

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Company health

Employee growth
11% increase in the last year
Web traffic
7% decrease in the last quarter
Financing
April 2021 - $311M

Ratings

G2
4.5/5
(2194)
Glassdoor
3.8/5
(191)

Amplitude Analytics description

Amplitude Analytics is a digital analytics platform that helps businesses understand how people use their websites and mobile apps. It offers tools to track user behavior, visualize data, and run experiments to improve user engagement and retention. Amplitude is particularly useful for product and growth teams who need to make data-driven decisions about their digital products. Its strengths include real-time analytics, detailed behavioral insights, and the ability to track users across different platforms. Many well-known companies use Amplitude to optimize their digital products and drive business growth.


What companies are using Amplitude Analytics?

Walmart is using Amplitude Analytics
Walmart
BEREAL is using Amplitude Analytics
BEREAL
DoorDash is using Amplitude Analytics
DoorDash
CNBC is using Amplitude Analytics
CNBC
Autodesk is using Amplitude Analytics
Autodesk
Intuit is using Amplitude Analytics
Intuit
adidas is using Amplitude Analytics
adidas
Atlassian is using Amplitude Analytics
Atlassian
Capital One is using Amplitude Analytics
Capital One
Dropbox is using Amplitude Analytics
Dropbox
Zapier is used by Walmart, BEREAL, DoorDash, CNBC, Autodesk, Intuit, adidas, Atlassian, Capital One, Dropbox.

Who is using Amplitude Analytics?


Who is Amplitude Analytics best for

Amplitude Analytics is ideal for product and growth teams at small to large companies, particularly in ecommerce, marketing/advertising, or software, that need data-driven insights to optimize their digital products. Users praise Amplitude Analytics for its real-time data capabilities and ability to process dashboards quickly, making it a favorite among those seeking agile insights.

  • Ideal for small to large companies.

  • A strong fit for ecommerce, marketing, or software companies.


Amplitude Analytics features

Supported

Amplitude Analytics supports funnel analysis, allowing users to track progress and identify drop-off points.

Supported

Amplitude Analytics offers session recording feature for web apps.

Supported

Amplitude tracks clicks, form submissions and custom events.

Supported

Amplitude Analytics supports cohort analysis.

Supported

Amplitude Analytics segments users based on their actions, behaviors and interactions.

Supported

Amplitude tracks user conversions and analyzes user behavior.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.72

Customer Service

Rather positive
+0.52

Ease of Use

Rather positive
+0.67

Reliability and Performance

Neutral
+0.21

Ease of Implementation

Neutral
+0.13

Scalability

Rather positive
+0.31

Amplitude Analytics reviews

We've summarised 2186 Amplitude Analytics reviews (Amplitude Analytics G2 reviews) and summarised the main points below.

Pros of Amplitude Analytics
  • Fast interaction with the huge clickstream data.
  • Real time data support.
  • A lot of filters, avarage data and easy to share with other in my team
  • I like how quickly it can process my dashboards.
  • Much quicker than my experience with Tableau.
Cons of Amplitude Analytics
  • It can be a bit confusing, when we first started to use it we had a difficult time understanding the views
  • Customer attributes not fully supported - would be nice to also integrate with our experiment tool so we can only filter customers within a specifc experiment group
  • More flexibilities would be better
  • Some of the paramters are difficult to use.

Amplitude Analytics pricing

The commentary is based on 127 reviews from Amplitude Analytics G2 reviews.

Amplitude offers four plans: Starter (free, up to 50k MTUs), Plus (from $49/month billed annually, up to 300k MTUs), Growth (custom MTUs, contact sales), and Enterprise (custom MTUs, contact sales). Early-stage startups (<$10M funding and <20 employees) receive one free year on the Growth plan. All plans include unlimited feature flags, Session Replay, Web Experimentation, and Activation.

Users sentiment

Rather negative
-0.55

See the Amplitude Analytics pricing page.

  • Amplitude Analytics has a free plan.

Starter
Free

Up to 50K MTUs, out-of-the-box analytics and templates, Session Replay, unlimited feature flags, Web Experimentation, unlimited sources and destinations, access to community and academy.

Plus
$49 per MTU/month

Everything in Starter, and: Up to 300K MTUs, unlimited product analytics, behavioral cohorts, feature tagging, segmentation for Web Experimentation, custom audiences and syncs, online customer support.

Growth
Custom

Everything in Plus, and: Custom MTU volume, advanced behavioral analysis, causal insights and monitoring, Feature Experimentation, code editor for Web Experimentation, real-time streaming and syncs, predictive audiences, customer support.

Enterprise
Custom

Everything in Growth, and: Custom MTU volume, cross-product analysis, advanced data and permission controls, mutual exclusion groups to scale A/B tests, multi-armed bandit experiments, predictive audiences, assigned account manager.


Amplitude Analytics alternatives


Amplitude Analytics FAQ

  • What is Amplitude Analytics and what does Amplitude Analytics do?

    Amplitude Analytics is a digital analytics platform that helps businesses understand user behavior on their websites and mobile apps. It provides insights into user engagement, retention, and conversion by tracking events, analyzing funnels, and segmenting users based on their actions. This data empowers product and growth teams to make data-driven decisions and optimize their digital products for enhanced user experience and business growth.

  • How does Amplitude Analytics integrate with other tools?

    Amplitude Analytics offers integrations with a variety of tools, including data warehouses, marketing automation platforms, and customer relationship management (CRM) systems.

  • What the main competitors of Amplitude Analytics?

    The main competitors of Amplitude Analytics are Mixpanel, Heap, Google Analytics, Adobe Analytics, and Pendo. These tools provide similar features for product analytics, user behavior tracking, and user engagement analysis.

  • Is Amplitude Analytics legit?

    Yes, Amplitude Analytics is a legitimate and safe digital analytics platform. It is used by many well-known companies to track user behavior, visualize data, and run experiments to improve user engagement.

  • How much does Amplitude Analytics cost?

    Amplitude Analytics has a free Starter plan for individuals. The Plus plan starts at $49/month, while pricing for the Growth and Enterprise plans requires contacting Amplitude Analytics directly for a custom quote.

  • Is Amplitude Analytics customer service good?

    Based on user reviews, Amplitude Analytics receives mixed feedback regarding their customer support. Some users describe the customer support as "great" and readily available to assist with technical issues, while others express that it can be difficult to get help with more complex analyses.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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