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PostHog

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Company health

Employee growth
45% increase in the last year
Web traffic
31% increase in the last quarter
Financing
March 2021 - $27M

Ratings

Glassdoor
5.0/5
(5)

PostHog description

PostHog is an all-in-one product development platform. It helps you understand user behavior, run A/B tests, and manage features. With tools like session recording and product analytics, PostHog helps you build better products. It's open-source, scalable for any size team, and offers a generous free tier.


What companies are using PostHog?

ElevenLabs is using PostHog
ElevenLabs
StartEngine is using PostHog
StartEngine
AssemblyAI is using PostHog
AssemblyAI
Y ComBinator is using PostHog
Y ComBinator
Raycast is using PostHog
Raycast
Mistral AI is using PostHog
Mistral AI
Airbus is using PostHog
Airbus
Zapier is used by ElevenLabs, StartEngine, AssemblyAI, Y ComBinator, Raycast, Mistral AI, Airbus.

Who is PostHog best for

PostHog is an open-source product development platform ideal for small to mid-sized businesses. It offers session recording, A/B testing, and feature flags. Users praise its easy setup and insightful session recordings but note some documentation inconsistencies. The generous free tier makes it accessible, especially for teams seeking an affordable, customizable solution.

  • Best for small to medium-sized businesses seeking an all-in-one product development platform.

  • Suitable for software developers or product teams.


PostHog features

Type in the name of the feature or in your own words tell us what you need
Supported

PostHog offers comprehensive website analytics, including traffic and user behavior insights.

Supported

PostHog supports funnel analysis, allowing tracking of user progress and identification of drop-off points.

Supported

PostHog offers session recordings to replay user interactions.

Supported

PostHog supports A/B testing, including A/B/n testing, with tools for experiment creation, variant management, and result analysis.

Supported

PostHog supports feature flag targeting with various conditions like groups, pages, and machines.

Supported

PostHog supports defining and using user properties for segmentation via person properties.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.67

Customer Service

Rather positive
+0.5

Ease of Use

Strongly positive
+0.77

Reliability and Performance

Rather positive
+0.34

Ease of Implementation

Strongly positive
+0.84

Scalability

Neutral
-0.14

PostHog reviews

We've summarised 517 PostHog reviews (PostHog G2 reviews) and summarised the main points below.

Pros of PostHog
  • Easy to set up and integrate with websites.
  • Excellent session recording for understanding user behavior.
  • The generous free tier makes it accessible for various projects.
  • Open-source nature allows for self-hosting and customization.
Cons of PostHog
  • The self-hosted version lacks some features, like multi-domain monitoring.
  • Documentation can have duplicate or outdated information.
  • Community support could be more responsive.
  • Large JS bundle size impacts website performance.

PostHog pricing

The commentary is based on 119 reviews from PostHog G2 reviews.

PostHog offers a generous free tier suitable for startups and small projects. Many reviewers appreciate its reasonable pricing, particularly the pay-as-you-go model based on event volume. However, some find the pricing structure complex and session recording costs potentially high for certain use cases. Self-hosting is also a popular cost-effective option.

Users sentiment

Rather positive
+0.67

See the PostHog pricing page.

  • PostHog has a free plan.

  • PostHog has a free trial.

Free

Free

Generous monthly free tier, Community support, 1 project, 1-year data retention, Unlimited team members

Starts at $0/mo

0

Generous free monthly tier, Usage-based pricing, Standard support, 6 projects, 7-year data retention, Unlimited team members

From $2,000/mo

Custom

SAML SSO, Custom MSA, Dedicated support, Training & onboarding, Advanced permissions, Audit logs, Unlimited project, Custom data retention, Unlimited team members


PostHog alternatives

  • Logo of Google Analytics
    posthog vs Google Analytics
    Better for marketing and website analysis. Free to use. Broader industry applicability.
    Read more
  • Logo of VWO Testing
    posthog vs VWO Testing
    More focused on website optimization and A/B testing for marketing and conversion rate optimization. Has broader industry applicability, including healthcare, e-commerce, retail, education, and more. Is growing slower and has more established brand recognition among enterprise clients.
    Read more
  • Logo of Mixpanel
    posthog vs Mixpanel
    More focused on marketing and advertising. A PostHog alternative better for e-commerce and software businesses. Has significantly less momentum than PostHog. Lower ratings on Glassdoor.
    Read more
  • Logo of Amplitude Analytics
    posthog vs Amplitude Analytics
    Better fit for established businesses in finance, e-commerce, or media. Has slower momentum compared to PostHog, a PostHog alternative and competitor. Users appreciate real-time data and filtering capabilities but find some features confusing.
    Read more
  • Logo of Heap | by Contentsquare
    Heap | by Contentsquare
    Better fit for medium and large businesses. Focuses on retroactive analytics and underlying data access. Caters to SaaS, healthcare, financial services, and ecommerce. Has slower momentum.
    Read more
  • Logo of Zipy
    Zipy
    Better for error monitoring and debugging. Focuses on session replays, error tracking, and product analytics. More suitable for mid-sized companies. A PostHog alternative and competitor.
    Read more

PostHog FAQ

  • What is PostHog and what does PostHog do?

    PostHog is an open-source product analytics platform offering session recording, feature flags, A/B testing, and more. It helps product teams understand user behavior and build better products. PostHog is scalable and provides a generous free tier, making it suitable for various team sizes.

  • How does PostHog integrate with other tools?

    PostHog integrates with tools through its API and pre-built integrations. It connects with platforms like Slack, Zapier, and Segment, enabling data sharing and workflow automation. Furthermore, its open-source nature allows custom integrations.

  • What the main competitors of PostHog?

    PostHog competes with product analytics and experimentation platforms like Amplitude, Mixpanel, and Heap. It also faces competition from feature flagging tools like LaunchDarkly and Optimizely, and session recording tools like Hotjar. As an open-source platform, it offers a cost-effective alternative to these commercial products.

  • Is PostHog legit?

    PostHog is a legitimate and safe platform. User reviews praise its ease of setup, session recording, and generous free tier. The open-source nature also adds to its credibility, allowing for community contributions and scrutiny. For further validation, you can examine their positive ratings on G2 and Glassdoor.

  • How much does PostHog cost?

    PostHog's pricing includes a free plan and a usage-based plan starting at $0/month. For enterprise needs, custom pricing starts from $2,000/month. Several add-ons like Person profiles and Data pipelines offer a free tier with usage-based pricing beyond the limit. Is PostHog worth it for your product analytics needs? Consider their free options and scaling costs as your usage grows.

  • Is PostHog customer service good?

    PostHog's customer support receives mixed reviews. While some users praise the helpful and friendly support team and quick responses via Slack, others mention delayed responses or difficulty finding needed information in the documentation or support hub. A few users also express that the community support could be improved.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.