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VWO Testing description
VWO Testing is a comprehensive platform that helps businesses improve their websites and mobile apps through testing and personalization. It offers A/B testing, user behavior analysis tools (like heatmaps and session recordings), and personalization features. VWO is designed to be user-friendly, even for non-technical teams, and it integrates with various data sources. Trusted by major brands, VWO promises to help you optimize your digital experiences to increase conversions and deliver what your customers want.
Who is VWO Testing best for
VWO Testing's ideal customer is a business looking to optimize its website or mobile app experience. Users praise VWO for its intuitive interface, detailed reporting, and exceptional customer support. However, some users find the platform's click tracking setup to be complex and desire better integration with Google Analytics.
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VWO Testing is a good fit for small to medium-sized businesses.
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VWO Testing is a particularly good fit for industries like E-commerce, Retail, and Healthcare.
VWO Testing features
| Supported VWO Testing supports session recording and analysis. |
| Supported VWO Testing supports heatmaps to visualize user clicks and scrolls. |
| Supported VWO Testing supports testing multiple website elements simultaneously. |
| Supported VWO Testing supports server-side testing for websites and web apps. |
| Supported VWO tracks user progress through a series of steps called funnels and identifies drop-off points. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
VWO Testing reviews
We've summarised 672 VWO Testing reviews (VWO Testing G2 reviews) and summarised the main points below.
- Intuitive interface and detailed reporting.
- Simple to implement with other systems.
- Exceptional customer support.
- User-friendly testing tool.
- The Split URL testing feature is very useful.
- Some complexity around setting up click tracking at times.
- Limited integration with Google Analytics.
- The tool sometimes announces a winning variant after just 7 days of testing, although the validity of the data is still limited.
- Most tests take more time to prepare than initially thought and you won’t get very far without developer skills.
- Analyzing the screentshots for previous experiments do not work well.
VWO Testing pricing
The commentary is based on 77 reviews from VWO Testing G2 reviews.
VWO Testing is often praised for its robust features and ease of use, especially by those seeking an alternative to Google Optimize. While users generally find it competitively priced, some note that accessing advanced features or higher testing volumes requires upgrading to a higher tier, which can be limiting for some budgets.
Users sentiment
See the VWO Testing pricing page.
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VWO Testing has a free plan.
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VWO Testing has a free trial.
STARTER
For businesses starting to get familiar with experimentation.
GROWTH
For small/medium businesses scaling experimentation.
PRO
For self-serve/business scaling to scale their experimentation
ENTERPRISE
For large teams, agencies, & enterprises to scale experimentation
VWO Testing alternatives
PostHog
Open-source, making it a good VWO Testing alternative for developers seeking customization and self-hosting options. More budget-friendly pricing. It is growing faster than VWO Testing.
VWO Conversion Optimization Platform
Better for optimizing the entire customer journey.
Webtrends Optimize
More affordable and provides superior customer support.
Branch
More focused on attributing mobile app downloads to marketing campaigns.
Contlo
More focused on e-commerce and omnichannel marketing automation for online stores. It has more affordable pricing but less momentum in terms of growth.
Zendesk Support Suite
More suitable for users in need of robust customer support features, especially within tech, retail, finance, education, and healthcare sectors.
VWO Testing FAQ
What is VWO Testing and what does VWO Testing do?
VWO Testing is a platform for website and mobile app optimization through A/B testing, personalization, and user behavior analysis. It offers tools like heatmaps, session recordings, and multivariate testing to help businesses improve conversions and user experience. VWO Testing is known for its user-friendly interface and robust features.
How does VWO Testing integrate with other tools?
VWO Testing offers a range of integrations with popular tools including Google Analytics, Adobe Analytics, and various CRM and marketing automation platforms.
What the main competitors of VWO Testing?
VWO Testing has several strong competitors, including Google Optimize, Optimizely, Adobe Target, and AB Tasty. These alternatives offer similar A/B testing and website optimization capabilities.
Is VWO Testing legit?
VWO Testing is a legitimate and safe platform. It is trusted by many businesses and has generally positive reviews from users regarding its features and customer support.
How much does VWO Testing cost?
VWO Testing offers a Free plan for beginners and paid plans starting at $198/month. The pricing for VWO Testing's paid plans is based on Monthly Tracked Users (MTUs). Contact sales for detailed product pricing.
Is VWO Testing customer service good?
Based on the reviews, VWO Testing's customer service is generally considered to be excellent. Users praise the responsiveness, helpfulness, and expertise of the support team, highlighting their willingness to go the extra mile to resolve issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.