PostHog vs Amplitude Analytics

by Gralio Jan 31, 2025

PostHog and Amplitude Analytics are both product analytics platforms with distinct strengths. PostHog excels in session recording and open-source flexibility, making it ideal for teams prioritizing customization and cost-effectiveness. Amplitude Analytics offers more advanced real-time analytics and robust support, catering to businesses needing in-depth insights for digital product optimization.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2703 reviews and 60 websites, saving 15 hours, 31 minutes of reading.

PostHog

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Amplitude Analytics

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About

PostHog is an all-in-one product development platform. It helps you understand user behavior, run A/B tests, and manage features. With tools like session recording and product analytics, PostHog helps you build better products. It's open-source, scalable for any size team, and offers a generous free tier.

Amplitude Analytics is a digital analytics platform that helps businesses understand how people use their websites and mobile apps. It offers tools to track user behavior, visualize data, and run experiments to improve user engagement and retention. Amplitude is particularly useful for product and growth teams who need to make data-driven decisions about their digital products. Its strengths include real-time analytics, detailed behavioral insights, and the ability to track users across different platforms. Many well-known companies use Amplitude to optimize their digital products and drive business growth.

Summary

Main difference

PostHog is better for product development teams who value open-source software and session recordings. Amplitude Analytics is better for product and growth teams who need real-time data and advanced analytics for digital products.

Relative strengths of PostHog (compared to Amplitude Analytics)

Open-source and self-hostable for customization and control.
Strong session recording capabilities for detailed user behavior analysis.
Generous free tier and usage-based pricing, ideal for budget-conscious teams.

Relative weaknesses of PostHog (compared to Amplitude Analytics)

Limited real-time analytics compared to Amplitude.
Less comprehensive analytics for digital products and marketing campaigns.
Community support may not be as robust as Amplitude's enterprise-level support.

What companies are using PostHog and Amplitude Analytics?

Who is using PostHog and Amplitude Analytics?

No data

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

Who should use PostHog VS. Amplitude Analytics

PostHog is an open-source product development platform ideal for developers and product teams seeking user behavior insights, A/B testing, and feature management. Easy setup and session recording are praised, while some users mention documentation and community support as areas for improvement. The generous free tier makes it accessible.

Amplitude Analytics is a robust digital analytics platform empowering product and growth teams to optimize user engagement and retention. Users praise its real-time data processing and comprehensive filtering options, while some find certain features complex. Best suited for companies focused on data-driven product development, especially in e-commerce, marketing/advertising, or software, aiming to analyze user behavior and improve digital product performance.

Best for small to medium-sized businesses.
Suitable for product-focused teams in any industry.

Ideal for small, mid-sized, and large companies seeking data-driven product decisions.
Particularly strong fit for e-commerce, marketing, advertising, and software companies.

PostHog and Amplitude Analytics features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Customer Journey Analytics

Supported

PostHog supports customer journey analytics, focusing on in-app user behavior.

Supported

Amplitude Analytics supports analyzing user interactions and visualizing their behavior to gain insights into their actions and motivations.
Easy Access to Insights

Supported

PostHog provides easy access to insights for all team members through collaborative dashboards, granular permissions, and easy sharing.

Supported

Amplitude Analytics provides self-service insights, real-time data, and automated reports for easy access.
Granular User Behavior Analysis

Supported

PostHog supports granular user behavior analysis via user segmentation, cohort analysis, and session replays.

Supported

Amplitude Analytics supports analyzing individual user behavior, segments, and cohorts.
Funnel analysis

Supported

PostHog supports funnel analysis, allowing tracking of user progress and identification of drop-off points.

Supported

Amplitude Analytics supports funnel analysis, allowing users to track progress and identify drop-off points.
Underlying data access

Supported

PostHog allows access to underlying data that supports funnel metrics through its API and integrations.

Supported

Amplitude allows access to underlying data, including for funnel metrics.
Session recordings

Supported

PostHog offers session recording to watch user interactions.

Supported

Amplitude Analytics offers session recording feature for web apps.

Qualities

Value and Pricing Transparency

+0.67

Rather positive sentiment

-0.72

Strongly negative sentiment
Customer Service

+0.5

Rather positive sentiment

+0.52

Rather positive sentiment
Ease of Use

+0.77

Strongly positive sentiment

+0.67

Rather positive sentiment
Reliability and Performance

+0.34

Rather positive sentiment

+0.21

Neutral sentiment
Ease of Implementation

+0.84

Strongly positive sentiment

+0.13

Neutral sentiment
Scalability

-0.14

Neutral sentiment

+0.31

Rather positive sentiment

PostHog and Amplitude Analytics Pricing

PostHog offers usage-based pricing with a generous free tier that includes a monthly quota for each product. Users only pay for usage that exceeds the free tier limits. The platform offers various add-ons, including Teams, Person profiles, Group Analytics, and Data Pipelines. Discounts are available for startups and non-profits.

Plans

User sentiment

Rather positive

+0.67

See full Pricing page

Amplitude offers a Starter, Plus, Growth and Enterprise plan. The Starter plan is free and includes limited features. The Plus, Growth, and Enterprise plans require contacting sales for custom pricing. All plans give access to the core platform features, with variations in data limits, features, and support levels.

Plans

User sentiment

Strongly negative

-0.72

See full Pricing page

PostHog and Amplitude Analytics review insights

2703 reviews analysed from

Users love

Easy to set up and integrate with websites.
Excellent session recording for understanding user behavior.
The generous free tier makes it accessible for various projects.
Open-source nature allows for self-hosting and customization.

Fast interaction with the huge clickstream data.
Real time data support.
A lot of filters, avarage data and easy to share with other in my team
I like how quickly it can process my dashboards.
Much quicker than my experience with Tableau.

Users dislike

The self-hosted version lacks some features, like multi-domain monitoring.
Documentation can have duplicate or outdated information.
Community support could be more responsive.
Large JS bundle size impacts website performance.

It can be a bit confusing, when we first started to use it we had a difficult time understanding the views
Customer attributes not fully supported - would be nice to also integrate with our experiment tool so we can only filter customers within a specifc experiment group
More flexibilities would be better
Some of the paramters are difficult to use.

PostHog and Amplitude Analytics Ratings

G2

4.4/5

(525)
Glassdoor

5.0/5

(5)

G2

4.5/5

(2194)
Glassdoor

3.8/5

(191)

Company health

Employee growth

45% increase in the last year

11% increase in the last year

Web traffic

31% increase in the last quarter

7% decrease in the last quarter

Financing

March 2021 - $27M

April 2021 - $311M

How do PostHog's open-source features compare to Amplitude's paid platform?

PostHog's open-source nature offers significant advantages over Amplitude's paid platform, especially regarding cost and customization. PostHog's generous free tier and self-hosting option make it more accessible for smaller businesses or those with limited budgets. The open-source code allows for extensive customization and integration with other tools, giving users greater control over their data and analytics pipeline. While Amplitude offers more advanced features and broader industry coverage, PostHog's transparency and flexibility can be highly appealing to technically proficient teams who prioritize control and affordability.

Which product best supports integrating data from various platforms?

Amplitude is better suited for integrating data from various platforms. While PostHog is open-source and offers good session recording, Amplitude is a dedicated digital analytics platform designed to collect and analyze data from multiple sources like websites and mobile apps, providing a more comprehensive view of user behavior across different platforms. Furthermore, Amplitude's focus on customer journey analytics suggests a greater capacity for integrating and analyzing diverse data streams to understand the complete user experience.

What are the advantages of PostHog?

PostHog's advantages include its open-source nature, allowing for self-hosting, customization, and a generous free tier suitable for various projects. Its session recording capabilities are highly praised for understanding user behavior. PostHog positions itself as an all-in-one platform combining analytics, A/B testing, and feature management.

What are the disadvantages of PostHog?

PostHog's self-hosted version has feature limitations, including a lack of multi-domain monitoring. The documentation can be inconsistent with outdated or duplicated information, hindering user experience. Community support responsiveness is sometimes lacking, which can be a problem for users needing timely assistance. Finally, the large JS bundle size can negatively impact website performance.

Is PostHog cheaper than Amplitude Analytics?

PostHog's pricing is more transparent and likely cheaper than Amplitude Analytics. PostHog offers a generous free tier and transparent usage-based pricing beyond that. Amplitude Analytics has a free tier but requires contacting sales for pricing on its paid plans, suggesting higher costs and less budget predictability.

Alternatives to PostHog and Amplitude Analytics

Branch

Branch helps businesses understand what marketing campaigns are driving app downloads and user actions. Its tools help create links that work seamlessly across different platforms, giving users a smooth experience. Branch also provides insights into campaign performance so you can invest in what works.

AppsFlyer

AppsFlyer is a software platform that helps businesses understand and improve their mobile apps. It provides data and tools to track marketing campaigns, analyze user behavior, prevent fraud, and enhance user engagement. This data helps businesses make informed decisions about their app marketing strategies, understand what is working, and improve their return on investment. AppsFlyer is a trusted partner for many large companies and prioritizes user privacy.

Statsig

Statsig is a comprehensive platform that helps businesses make data-driven decisions about their products. It offers tools for feature flagging, A/B testing, and product analytics, all in one place. This means you can test different versions of features and see how they perform with your users, making it easier to iterate and improve your product. Statsig is designed to be used by various teams, including engineering, product management, and data science, making it a versatile tool for mid-sized companies. They offer a free plan to help you get started.

SessionStack

SessionStack is a tool that records what visitors do on your website or app. This helps you understand their experience and find areas for improvement. Its AI-powered features analyze this data to highlight missed opportunities for converting visitors into customers. SessionStack prioritizes data privacy and promises minimal impact on your website or app's performance.

VWO Testing

VWO Testing is a comprehensive platform that helps businesses improve their websites and mobile apps through testing and personalization. It offers A/B testing, user behavior analysis tools (like heatmaps and session recordings), and personalization features. VWO is designed to be user-friendly, even for non-technical teams, and it integrates with various data sources. Trusted by major brands, VWO promises to help you optimize your digital experiences to increase conversions and deliver what your customers want.

Oracle Infinity

Oracle Infinity is a digital analytics platform designed for large businesses. It tracks customer behavior on websites and mobile apps to understand what customers are doing and why. This data helps businesses make better decisions about marketing, pricing, and website design. Oracle Infinity offers real-time insights, detailed reports, and allows integration with other business applications.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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