Mixpanel vs PostHog

by Gralio Feb 04, 2025

Mixpanel and PostHog are both product development tools, but they cater to different needs. Mixpanel excels in providing in-depth product analytics, while PostHog offers a broader suite of tools including A/B testing and feature flagging. Choose Mixpanel if detailed user behavior analysis is your primary focus. Opt for PostHog if you require an all-in-one platform with a more flexible pricing model and open-source flexibility.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1755 reviews and 60 websites, saving 10 hours, 15 minutes of reading.

Logo of Mixpanel
Logo of PostHog

About

Mixpanel is a tool that helps you understand how people use your website or app. It tracks user actions, like button clicks and page views, and presents the data in easy-to-understand reports. This helps you see what features are popular, identify areas for improvement, and ultimately make decisions that lead to a better user experience and increased customer satisfaction.
PostHog is an all-in-one product development platform. It helps you understand user behavior, run A/B tests, and manage features. With tools like session recording and product analytics, PostHog helps you build better products. It's open-source, scalable for any size team, and offers a generous free tier.

Summary

Main difference
Mixpanel is a dedicated product analytics platform ideal for businesses focused on in-depth user behavior analysis within their product. PostHog is an all-in-one product development platform better suited for teams seeking combined analytics, A/B testing, and feature flagging capabilities.

Relative strengths of Mixpanel (compared to PostHog)

  • Stronger product analytics capabilities, offering more detailed insights into user behavior.

  • More established and mature product with broader integrations and wider adoption.

  • Focuses solely on product analytics leading to potentially more specialized and advanced features in this area.

Relative weaknesses of Mixpanel (compared to PostHog)

  • Lacks built-in A/B testing and feature flag management, requiring separate integrations.

  • Less flexible pricing model, which can be more expensive for smaller teams or projects.

  • Open-source community and customization options are less extensive than PostHog.

What companies are using Mixpanel and PostHog?

No data
ElevenLabs is a customer
ElevenLabs
StartEngine is a customer
StartEngine
Raycast is a customer
Raycast
Mistral AI is a customer
Mistral AI
Y ComBinator is a customer
Y ComBinator
AssemblyAI is a customer
AssemblyAI
Airbus is a customer
Airbus

Who is using Mixpanel and PostHog?

Ollie Forsyth
New Economies Founder
Nilay Mody
Founder at Central (YC S24)
Kevin Jurovich
Co-founder & CEO at Circles and Huble
Ben Lang
Ex Notion Head of Community | next play Founder | Angel Investing
Ollie Forsyth
New Economies Founder
Dohyun Kim
Your Average Tech Bro - YouTube Channel with 142K subs
Engineer Girlfriend
Former Eng & Design at Snapchat
Show all 14 stacks

Who should use Mixpanel VS. PostHog

Mixpanel helps you understand user behavior on your website or app. It tracks actions like clicks and page views, providing insights into popular features and areas for improvement. Users love the powerful analysis and ease of use, but some find data extraction and dashboard formatting challenging.

PostHog is an open-source product development platform perfect for developers and product teams. It offers session recording, A/B testing, and feature flags. Users love its easy setup and insightful session recordings, while some find the self-hosted version limiting. With a generous free tier, PostHog is a valuable tool for understanding user behavior and building better products.

  • Best for small, medium, and large businesses.

  • Ideal for E-commerce, Software, and Marketing companies.

  • Ideal for small to medium-sized businesses.

  • Suitable for product-focused teams across various industries.

Mixpanel and PostHog features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Product Analytics
    Supported

    Mixpanel provides tools to track user interactions, analyze trends, and measure key metrics.

    Supported

    PostHog offers product analytics, including user behavior tracking, trend analysis, and key metric measurement.

  • Group Analytics
    Supported

    Mixpanel offers group analytics with custom properties, events, and segmentation.

    Supported

    PostHog supports group analytics, enabling analysis of user behavior based on shared characteristics.

  • Session Replay
    Supported

    Mixpanel offers session replays to see what users do.

    Supported

    PostHog offers session replay with features like event timelines and console logs.

  • Funnel analysis
    Supported

    Mixpanel fully supports funnel analysis, enabling tracking user progress through defined steps and pinpointing drop-off points for optimization.

    Supported

    PostHog supports funnel analysis, allowing tracking of user progress and identification of drop-off points.

  • Session recordings
    Supported

    Mixpanel supports session recordings for web applications through its "Session Replay" feature, available on enterprise plans.

    Supported

    PostHog offers session recordings to replay user interactions.

  • User behavior tracking
    Partially supported

    Mixpanel allows tracking specific events like clicks and form submissions, but it lacks automatic tracking of detailed interactions such as scrolls or mouse movements.

    Supported

    PostHog supports user behavior tracking, including clicks, scrolls, mouse movements, and form submissions.

Qualities

  • Value and Pricing Transparency
    No data
    +0.75
    Strongly positive sentiment
  • Customer Service
    +0.33
    Rather positive sentiment
    +0.2
    Neutral sentiment
  • Ease of Use
    +0.83
    Strongly positive sentiment
    +0.76
    Strongly positive sentiment
  • Reliability and Performance
    +0.75
    Strongly positive sentiment
    +0.31
    Rather positive sentiment
  • Ease of Implementation
    +0.25
    Neutral sentiment
    +0.83
    Strongly positive sentiment
  • Scalability
    No data
    +0
    Neutral sentiment

Mixpanel and PostHog Pricing

Startups founded within the last two years with up to $8M in total funding qualify for the first year free on the Startup plan.
Plans

User sentiment

Strongly positive
+1

See full Pricing page

PostHog offers a generous free tier that covers the needs of most companies. Paid plans are usage-based, allowing users to set billing limits for each product to avoid unexpected charges. Discounts are available for startups and non-profits.
Plans

User sentiment

Strongly positive
+0.73

See full Pricing page

Mixpanel and PostHog review insights

1749 reviews analysed from and

Users love

  • The software process all the hard queries and let you focus on the most important part.
  • The power of the analysis is incrdibile and the easy of use make it the best tool for a Product Manger or Product Analyst.
  • Things are very easy UI wise and it is very robust.
  • Good and acessible price, easy insights and easy implementation
  • Easy to set up and integrate with websites.
  • Excellent session recording for understanding user behavior.
  • The generous free tier makes it accessible for various projects.
  • Open-source nature allows for self-hosting and customization.

Users dislike

  • Taking data dumps out of Mixpanel is a pain and not really intuitive
  • The formatting of dashboards is not very user-friendly
  • Problem while Searching for particular user id
  • Flow reports screen looks a bit unorganised. To extract the data is always confusing
  • The self-hosted version lacks some features, like multi-domain monitoring.
  • Documentation can have duplicate or outdated information.
  • Community support could be more responsive.
  • Large JS bundle size impacts website performance.

Mixpanel and PostHog Ratings

  • G2
    4.6/5
    (1107)
  • Capterra
    4.5/5
    (125)
  • Glassdoor
    3.4/5
    (282)
  • G2
    4.4/5
    (525)
  • Glassdoor
    5.0/5
    (5)

Company health

Employee growth

3% increase in the last year
45% increase in the last year

Web traffic

3% decrease in the last quarter
31% increase in the last quarter

Financing

August 2021 - $277M
March 2021 - $27M

How do Mixpanel's pre-built reports compare to PostHog's customizable dashboards?

Mixpanel offers a variety of pre-built reports focused on specific metrics and analyses like funnels and user flows. While Mixpanel allows for *some* dashboard customization, PostHog emphasizes highly customizable dashboards where users have more flexibility in arranging and visualizing data. PostHog's open-source nature further allows for deeper customization through code if needed, offering greater control over the final dashboard presentation.

Which product better integrates feature flags with product analytics data?

PostHog better integrates feature flags with product analytics data. PostHog is an all-in-one platform specifically designed to connect feature flag usage with user behavior analysis and other product analytics tools like session recording and funnel analysis. While Mixpanel offers robust product analytics, it doesn't natively support feature flag management, requiring a separate integration which may limit the depth and ease of correlating feature flag data with user behavior.

What are the advantages of Mixpanel?

Mixpanel's advantages lie in its robust product analytics capabilities, providing in-depth insights into user behavior with features like funnel analysis and custom dashboards. It offers cross-platform support, allowing data collection from both web and mobile apps. Mixpanel also boasts a higher number of user reviews on popular platforms like G2 and Capterra, suggesting wider adoption and more user feedback compared to PostHog. Finally, Mixpanel focuses specifically on product analytics, making it a more specialized tool for understanding user engagement and optimizing product experiences.

What are the disadvantages of Mixpanel?

Mixpanel users have reported difficulties in extracting data, finding the dashboard formatting unfriendly, and the flow reports screen disorganized. Some also find it challenging to search for specific user IDs.

Alternatives to Mixpanel and PostHog

Logo of Amplitude Analytics
mixpanel vs Amplitude Analytics
Understand user behavior, improve apps, and grow your business.
Read more
Logo of Google Analytics
mixpanel vs Google Analytics
Website traffic insights to improve content and marketing.
Read more
Logo of Amplitude Experiment
Amplitude Experiment
A/B test and optimize user experiences with powerful analytics.
Read more
Logo of Houseware
Houseware
AI-powered product analytics for data warehouses. Unlock growth insights.
Read more
Logo of Kubit
Kubit
Unlock customer behavior insights directly from your data warehouse.
Read more
Logo of LogRocket
LogRocket
Replays user sessions to quickly debug and improve user experience.
Read more
Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?
Did this help you select your product?
Other issues? Vote & Let us know
NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.