PostHog vs Google Analytics
PostHog and Google Analytics offer distinct approaches to product analytics. PostHog emphasizes customization and data control through its open-source nature, while Google Analytics prioritizes ease of use and integration with the broader Google marketing suite. PostHog is better for development-focused teams seeking in-depth product insights, while Google Analytics suits marketing-oriented businesses focused on broader website and campaign performance.
At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.
This comparison was created by analysing 3041 reviews and 60 websites, saving 17 hours, 23 minutes of reading.
About
About
Summary
Summary
Relative strengths of PostHog (compared to Google Analytics)
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PostHog offers session recording and advanced product analytics features like autocapture and SQL access, providing deep insights into user behavior.
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Being open-source, PostHog allows for self-hosting, extensive customization, and community-driven development.
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PostHog's generous free tier makes it accessible for smaller businesses and allows for experimentation before committing to paid plans.
Relative weaknesses of PostHog (compared to Google Analytics)
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PostHog's self-hosted version has limitations, and community support can be inconsistent.
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Documentation can be fragmented, and the larger JS bundle size may impact website performance.
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PostHog's integrations primarily focus on developer tools, lacking the extensive marketing integrations available with Google Analytics.
What companies are using PostHog and Google Analytics?
What companies are using PostHog and Google Analytics?
Who is using PostHog and Google Analytics?
Who is using PostHog and Google Analytics?
Who should use PostHog VS. Google Analytics
Who should use PostHog VS. Google Analytics
PostHog is an open-source product analytics platform ideal for startups and growing product teams. It offers session recording, feature flags, A/B testing, and product analytics. Users praise its easy setup and insightful session recordings, while some note areas for improvement in documentation and community support.
Google Analytics offers comprehensive website and app analytics to understand user behavior, track campaigns, and improve online performance. Users praise its detailed reports and integration with other Google products. However, some find GA4 less intuitive than the previous version and dislike the limited customer support. Ideal for businesses seeking data-driven insights to optimize their online presence.
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Ideal for startups and growing product teams seeking an open-source, all-in-one product analytics platform.
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Suitable for software development teams across various industries looking to improve product development.
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Ideal for businesses of all sizes seeking in-depth website and app analytics.
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Highly relevant for e-commerce, retail, marketing, and other data-driven industries.
PostHog and Google Analytics features
Supported Partially supported Not supported Type in the name of the feature or in your own words tell us what you need
PostHog and Google Analytics features
- Advanced Google Analytics reportingPartially supported
PostHog integrates with Google Analytics 4 via Zapier, but does not support its advanced reporting.
SupportedGoogle Analytics, especially GA4, supports advanced reporting, custom reports, and API integration.
- Session ReplaySupported
PostHog offers session replay with features like event timelines and console logs.
Partially supportedGoogle Analytics does not offer session replay natively but can integrate with other tools that do.
- Product AnalyticsSupported
PostHog supports product analytics, including autocapture and SQL access.
SupportedGoogle Analytics supports event tracking, funnels, cohorts via explorations, and SQL access via BigQuery.
- Google Analytics integrationPartially supported
PostHog integrates with Google Analytics 4 via third-party tools like Zapier, RudderStack, and n8n.
SupportedGoogle Analytics has a wide range of integrations, including integrations with other Google products.
- Conversion trackingSupported
PostHog supports conversion tracking with funnels, dashboards and filtering.
SupportedGoogle Analytics 4 fully supports conversion tracking using events, allowing you to track actions like purchases and newsletter sign-ups.
- User behavior trackingSupported
PostHog supports user behavior tracking, including clicks, scrolls, mouse movements, and form submissions.
SupportedGoogle Analytics offers robust user behavior tracking, including clicks, form submissions, and events. While it doesn\'t inherently track mouse movements, additional configurations or tools can address this.
Qualities
Qualities
- Value and Pricing Transparency+0.75Strongly positive sentiment+0.9Strongly positive sentiment
- Customer Service+0.2Neutral sentiment-0.33Rather negative sentiment
- Ease of Use+0.76Strongly positive sentiment+0.3Rather positive sentiment
- Reliability and Performance+0.31Rather positive sentiment+0.2Neutral sentiment
- Ease of Implementation+0.83Strongly positive sentiment+0.18Neutral sentiment
- Scalability+0Neutral sentiment+0.14Neutral sentiment
PostHog and Google Analytics Pricing
User sentiment
See full Pricing page
PostHog and Google Analytics review insights
PostHog and Google Analytics review insights
Users love
- Easy to set up and integrate with websites.
- Excellent session recording for understanding user behavior.
- The generous free tier makes it accessible for various projects.
- Open-source nature allows for self-hosting and customization.
- Detailed and comprehensive website traffic data and reports.
- Seamless integration with other Google products like Google Ads and Search Console.
- User-friendly interface for basic analytics.
- Wide range of metrics and customization options for creating reports.
Users dislike
- The self-hosted version lacks some features, like multi-domain monitoring.
- Documentation can have duplicate or outdated information.
- Community support could be more responsive.
- Large JS bundle size impacts website performance.
- GA4 is very confusing to use and less intuitive compared to the previous version.
- Real-time data is often delayed or inaccurate.
- The transition from Universal Analytics to GA4 is difficult, with data discrepancies and loss of historical information.
- Customer support is limited and unhelpful, often with slow response times.
PostHog and Google Analytics Ratings
PostHog and Google Analytics Ratings
G24.4/5(525)
Glassdoor5.0/5(5)
- G24.5/5(2516)
- Glassdoor3.5/5(2)
Company health
Company health
Employee growth
Web traffic
Financing
How do PostHog's session recordings compare to Google Analytics' user behavior analysis?
Which product best integrates into a developer-centric workflow, PostHog or Google Analytics?
What are the advantages of PostHog?
What are the disadvantages of PostHog?
Alternatives to PostHog and Google Analytics
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
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