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Mixpanel description
Mixpanel is a tool that helps you understand how people use your website or app. It tracks user actions, like button clicks and page views, and presents the data in easy-to-understand reports. This helps you see what features are popular, identify areas for improvement, and ultimately make decisions that lead to a better user experience and increased customer satisfaction.
Who is Mixpanel best for
Mixpanel helps you understand user behavior on your website or app. Track actions like clicks and page views to identify popular features and areas for improvement. Users love the powerful analysis and ease of use, but some find data extraction and dashboard formatting challenging.
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Best for small, mid-sized, and enterprise companies.
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Ideal for E-commerce, Software, and Marketing & Advertising businesses.
Mixpanel features
| Supported Mixpanel fully supports funnel analysis, enabling tracking user progress through defined steps and pinpointing drop-off points for optimization. |
| Supported Mixpanel allows tracking specific user actions, such as button clicks or form submissions, along with additional properties for context. |
| Supported Mixpanel supports conversion tracking with features like custom events, funnels reports, and lifecycle analysis, allowing tracking of users completing specific goals. |
| Supported Mixpanel supports behavioral segmentation, allowing user segmentation based on actions and interactions. |
| Supported Mixpanel allows generating various reports, including Insights, Funnels, Flows, and Retention. |
| Supported Mixpanel allows creating user segments (cohorts) and analyzing their behavior. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Mixpanel reviews
We've summarised 1238 Mixpanel reviews (Mixpanel GetApp reviews, Mixpanel TrustPilot reviews, Mixpanel Capterra reviews and Mixpanel G2 reviews) and summarised the main points below.
- The software process all the hard queries and let you focus on the most important part.
- The power of the analysis is incrdibile and the easy of use make it the best tool for a Product Manger or Product Analyst.
- Things are very easy UI wise and it is very robust.
- Good and acessible price, easy insights and easy implementation
- Taking data dumps out of Mixpanel is a pain and not really intuitive
- The formatting of dashboards is not very user-friendly
- Problem while Searching for particular user id
- Flow reports screen looks a bit unorganised. To extract the data is always confusing
Mixpanel pricing
The commentary is based on 84 reviews from Mixpanel Capterra reviews and Mixpanel G2 reviews.
Mixpanel's pricing is generally considered accessible and fair, especially for startups, with a generous free tier and startup program. However, some reviewers find the jump to paid plans substantial and the overall cost too high, particularly for smaller businesses or those with limited budgets. Despite cost concerns, many find the tool's value justifies the expense.
Users sentiment
Mixpanel alternatives
mixpanel vs PostHogOpen-source, offering more flexibility and a generous free tier. Has significantly more momentum. Better for understanding user behavior with session recordings.Read more
mixpanel vs Heap | by ContentsquareBetter for medium and large businesses. A strong Mixpanel competitor for SaaS, healthcare, finance, and ecommerce. Offers retroactive analytics and underlying data access.Read more
HousewareBetter for those seeking strong customer support and tight data warehouse integration. Grows much faster than Mixpanel, a notable Mixpanel competitor and alternative. Higher rated by users.Read more
mixpanel vs Google AnalyticsFree to use, a popular Mixpanel competitor focusing on website traffic analysis and marketing campaign tracking. Better for users who need seamless integration with other Google products.Read more
VWO Insights - Mobile AppBetter for analyzing mobile apps, providing session recordings and heatmaps. VWO Insights - Mobile App is growing faster than Mixpanel.Read more
PartnerPageBetter for managing and promoting partner ecosystems. More focused on Software/IT and Telecommunications. Mixpanel alternative for partner relationship management. Has less momentum.Read more
Mixpanel FAQ
What is Mixpanel and what does Mixpanel do?
Mixpanel is a product analytics platform that helps companies track user behavior in their web and mobile applications. It provides insights into how users interact with their products, allowing businesses to improve user experience, increase engagement, and make data-driven decisions.
How does Mixpanel integrate with other tools?
Mixpanel integrates with a wide range of tools, including data warehouses, marketing automation platforms, and customer relationship management (CRM) systems. This allows for a seamless flow of data between systems, enriching insights and enabling more targeted actions. It also offers APIs and webhooks for custom integrations.
What the main competitors of Mixpanel?
Mixpanel's main competitors include Heap, Google Analytics, Smartlook, SessionStack, and Riyo.ai. These alternatives offer similar product analytics capabilities, focusing on user behavior tracking, website optimization, and conversion analysis.
Is Mixpanel legit?
Yes, Mixpanel is a legitimate product analytics platform. It's known for its robust analytics and reporting features, helping businesses understand user behavior. While some users find data extraction challenging, many praise its power and ease of use for product analysis.
How much does Mixpanel cost?
Mixpanel's pricing is not publicly available. Contact their sales team to determine if Mixpanel is worth it for your needs and get a customized quote.
Is Mixpanel customer service good?
Mixpanel's customer service receives positive feedback in reviews. Users praise the support team's responsiveness, helpfulness, and expertise in resolving issues. While some find the Slack community less responsive, direct support interactions are generally positive, making Mixpanel's customer service a valuable asset.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.