Mixpanel vs Heap | by Contentsquare

by Gralio Feb 09, 2025

Mixpanel and Heap both offer valuable insights into user behavior, but cater to different needs. Mixpanel excels in quantitative, event-driven product analytics, while Heap offers a more holistic view of the customer journey including qualitative data and session replays. Choose Mixpanel if you require detailed product usage data, while Heap is better suited for understanding the broader user experience.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2325 reviews and 60 websites, saving 13 hours, 25 minutes of reading.

Mixpanel

Website LinkedIn Twitter

Heap | by Contentsquare

Website LinkedIn Twitter

About

Mixpanel is a tool that helps you understand how people use your website or app. It tracks user actions, like button clicks and page views, and presents the data in easy-to-understand reports. This helps you see what features are popular, identify areas for improvement, and ultimately make decisions that lead to a better user experience and increased customer satisfaction.

Heap | by Contentsquare is a digital insights platform that helps businesses understand their customers' online journeys. It provides data on customer behavior, such as where users struggle or abandon their experience. Heap offers session replay, allowing you to see exactly what your customers see, and helps identify areas for improvement. This data-driven approach helps businesses optimize their websites and apps to enhance customer experience, improve conversion rates, and make better product decisions. Heap caters to a range of businesses, from SaaS companies to e-commerce and financial institutions.

Summary

Main difference

Mixpanel is a product analytics platform best suited for analyzing user behavior within digital products, focusing on event tracking and quantitative insights. Heap, on the other hand, provides a broader view of the digital customer journey by offering session replays and qualitative data, which allows for deeper understanding user experience.

Relative strengths of Mixpanel (compared to Heap | by Contentsquare)

Superior event tracking and quantitative data analysis: Mixpanel's strength lies in tracking specific events, providing detailed quantitative data on user actions within your product, allowing for precise measurement of feature usage and user engagement.
User-friendly interface and reporting: Mixpanel offers an intuitive interface and easy-to-understand reports, allowing users to quickly grasp key insights without extensive technical expertise.
Stronger mobile analytics capabilities: Mixpanel excels in mobile analytics, providing comprehensive tracking and analysis of user behavior within mobile apps, making it a better choice for mobile-first businesses.

Relative weaknesses of Mixpanel (compared to Heap | by Contentsquare)

Limited qualitative data and session replays: Compared to Heap, Mixpanel offers less robust session replay capabilities, limiting the ability to understand user experience beyond quantitative data.
Less focus on customer journey analysis: Mixpanel primarily focuses on product usage, with a limited capacity for analyzing the broader customer journey across different touchpoints.
Pricing can be complex and potentially higher for larger volumes of data: Mixpanel's pricing structure can be more complex and might become more expensive for businesses with high volumes of data or numerous tracked events.

Who should use Mixpanel VS. Heap | by Contentsquare

Mixpanel helps you understand user behavior on your website or app. Track actions like clicks and page views to see what features are popular and identify areas for improvement. Users love the powerful analysis and ease of use, but some find data extraction and dashboard formatting challenging.

Heap by Contentsquare is a digital insights platform that helps businesses understand customer behavior and optimize their digital experiences. Heap offers features like session replay, retroactive analytics, and data visualization to identify areas for improvement and enhance customer journeys. Users praise Heap's flexible analysis capabilities and ease of installation, while some note a learning curve and simplistic dashboards. Heap is best for businesses seeking to improve conversion rates and make data-driven product decisions.

Best for small, medium, and large businesses.
Ideal for E-commerce, Software, and Marketing companies.

Best for small, medium, and enterprise businesses.
Ideal for SaaS, Healthcare, Finance, E-commerce, and Retail.

Mixpanel and Heap | by Contentsquare features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Retroactive analytics

Partially supported

Mixpanel supports retroactive analytics through its Mirror feature, but requires a data warehouse integration.

Supported

Heap supports retroactive analytics, allowing analysis of historical data without prior setup.
Product Analytics

Supported

Mixpanel provides tools to track user interactions, analyze trends, and measure key metrics.

Supported

Heap provides product analytics, tracking user interactions, analyzing trends, and measuring key metrics.
Group Analytics

Supported

Mixpanel offers group analytics, enabling analysis of user behavior based on shared characteristics.

Unknown

Group analytics based on shared characteristics is not explicitly confirmed in the provided sources.
Funnel analysis

Supported

Mixpanel fully supports funnel analysis, enabling tracking user progress through defined steps and pinpointing drop-off points for optimization.

Supported

Heap supports funnel analysis, allowing for tracking user progress and identifying drop-off points.
Underlying data access

Supported

Mixpanel provides access to the underlying data that supports the funnel metrics through data filtering, breakdowns, measurements, data views, and the Insights tool.

Supported

Heap provides access to raw data that supports the funnel metrics.
Custom dashboards

Supported

Mixpanel allows creation of custom dashboards with charts relevant to the user, as evidenced by the sources.

Supported

Heap allows creating custom dashboards with charts tailored to the user's needs.

Qualities

Value and Pricing Transparency

+0.2

Neutral sentiment

No data
Customer Service

+0.33

Rather positive sentiment

+1

Strongly positive sentiment
Ease of Use

+0.71

Strongly positive sentiment

+0.6

Rather positive sentiment
Reliability and Performance

+0.6

Rather positive sentiment

+0.6

Rather positive sentiment
Ease of Implementation

+0.2

Neutral sentiment

-0.14

Neutral sentiment
Scalability

No data

No data

Mixpanel and Heap | by Contentsquare Pricing

No data

User sentiment

Neutral

+0.2

We couldn't find a pricing page for Mixpanel.

No data

User sentiment

Strongly positive

See full Pricing page

Mixpanel and Heap | by Contentsquare review insights

2319 reviews analysed from and

Users love

The software process all the hard queries and let you focus on the most important part.
The power of the analysis is incrdibile and the easy of use make it the best tool for a Product Manger or Product Analyst.
Things are very easy UI wise and it is very robust.
Good and acessible price, easy insights and easy implementation

Flexible analysis of any product event by anyone
Heap Analytics autocapture
Installation is so easy
You can get very granular detail on user behaviour

Users dislike

Taking data dumps out of Mixpanel is a pain and not really intuitive
The formatting of dashboards is not very user-friendly
Problem while Searching for particular user id
Flow reports screen looks a bit unorganised. To extract the data is always confusing

It can be difficult to break down metrics by different domains/environments
There is a bit of a learning curve
Dashboards and graphs are very simplistic
Session replays/heatmaps too expensive

Mixpanel and Heap | by Contentsquare Ratings

G2

4.6/5

(1107)
Capterra

4.5/5

(125)
TrustPilot

2.4/5

(6)
Glassdoor

3.4/5

(282)

G2

4.4/5

(1087)

Company health

Employee growth

3% increase in the last year

27% decrease in the last year

Web traffic

3% decrease in the last quarter

No data

Financing

August 2021 - $277M

No data

How easily can non-technical users build reports in each product?

Mixpanel is designed for ease of use and reporting, explicitly aiming to present data in easy-to-understand reports, suggesting strong reporting capabilities for non-technical users. Heap also provides data visualization and access to raw data, but its ease of use is rated slightly lower than Mixpanel and user reviews mention simplistic dashboards. This suggests Mixpanel may be slightly easier for non-technical users to build reports in.

Which product best integrates qualitative data like session replays?

Heap | by Contentsquare is the better product for integrating qualitative data like session replays. Its product description explicitly highlights session replay as a core feature, allowing you to "see exactly what your customers see." While Mixpanel is a strong product analytics platform, its focus is primarily on quantitative data and doesn't offer the same level of qualitative insights through session recordings.

What are the advantages of Mixpanel?

Mixpanel offers cross-platform support, allowing data collection from both websites and mobile apps, unlike Heap which focuses primarily on website analytics. Mixpanel also stands out with its group analytics capabilities, enabling analysis of user behavior based on shared characteristics, a feature not explicitly mentioned for Heap. Finally, user reviews highlight Mixpanel's ease of use and accessible pricing.

What are the disadvantages of Mixpanel?

Mixpanel users have reported difficulties in extracting data and find the dashboard formatting less user-friendly. Some also find the flow reports screen disorganized and the process for extracting data confusing.

Alternatives to Mixpanel and Heap | by Contentsquare

Glassbox

Glassbox is a digital customer experience analytics tool for large companies in retail, finance, and other industries. It captures customer interactions on websites and mobile apps, analyzes them to understand customer behavior, and identifies areas for improvement. This helps businesses optimize digital experiences, reduce customer support issues, and increase revenue. Glassbox prides itself on its AI-powered insights, security, and ease of use.

SessionStack

SessionStack is a tool that records what visitors do on your website or app. This helps you understand their experience and find areas for improvement. Its AI-powered features analyze this data to highlight missed opportunities for converting visitors into customers. SessionStack prioritizes data privacy and promises minimal impact on your website or app's performance.

Toucan

Toucan is a cloud-based platform designed to help businesses communicate data insights effectively, particularly to their customers. Toucan simplifies data analysis and presentation, enabling users to create interactive dashboards and reports without needing coding skills. The platform connects to various data sources, prepares data for analysis, and offers customizable visualizations to tell compelling data stories. Toucan emphasizes user-friendliness, making it easy to share insights across different devices. Security and user management features are built-in, ensuring controlled access and data governance.

Segment

Segment is a customer data platform (CDP) that helps businesses understand their customers better. It gathers customer data from various sources, cleans it up, and makes it usable for analysis and marketing. This allows businesses to personalize customer experiences, improve ad targeting, and measure the effectiveness of their marketing campaigns. Segment is suitable for medium to large businesses across various industries wanting to use their customer data more effectively.

riyo.ai

Riyo.ai helps you understand how people use your website. It records user sessions so you can see clicks, scrolls, and mouse movements. This helps identify usability issues and areas for improvement on your site. Riyo.ai also provides heatmaps to visualize user engagement and offers data-driven insights to improve your website's layout and design for better conversions. It's a focused tool that simplifies website optimization by focusing on user behavior analytics.

Statsig

Statsig is a comprehensive platform that helps businesses make data-driven decisions about their products. It offers tools for feature flagging, A/B testing, and product analytics, all in one place. This means you can test different versions of features and see how they perform with your users, making it easier to iterate and improve your product. Statsig is designed to be used by various teams, including engineering, product management, and data science, making it a versatile tool for mid-sized companies. They offer a free plan to help you get started.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know