Mixpanel vs PostHog

by Gralio Feb 04, 2025

Mixpanel and PostHog are both product development tools, but they cater to different needs. Mixpanel excels in providing in-depth product analytics, while PostHog offers a broader suite of tools including A/B testing and feature flagging. Choose Mixpanel if detailed user behavior analysis is your primary focus. Opt for PostHog if you require an all-in-one platform with a more flexible pricing model and open-source flexibility.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1755 reviews and 60 websites, saving 10 hours, 15 minutes of reading.

Mixpanel

PostHog

About

Mixpanel is a tool that helps you understand how people use your website or app. It tracks user actions, like button clicks and page views, and presents the data in easy-to-understand reports. This helps you see what features are popular, identify areas for improvement, and ultimately make decisions that lead to a better user experience and increased customer satisfaction.

PostHog is an all-in-one product development platform. It helps you understand user behavior, run A/B tests, and manage features. With tools like session recording and product analytics, PostHog helps you build better products. It's open-source, scalable for any size team, and offers a generous free tier.

Summary

Main difference

Mixpanel is a dedicated product analytics platform ideal for businesses focused on in-depth user behavior analysis within their product. PostHog is an all-in-one product development platform better suited for teams seeking combined analytics, A/B testing, and feature flagging capabilities.

Relative strengths of Mixpanel (compared to PostHog)

Stronger product analytics capabilities, offering more detailed insights into user behavior.
More established and mature product with broader integrations and wider adoption.
Focuses solely on product analytics leading to potentially more specialized and advanced features in this area.

Relative weaknesses of Mixpanel (compared to PostHog)

Lacks built-in A/B testing and feature flag management, requiring separate integrations.
Less flexible pricing model, which can be more expensive for smaller teams or projects.
Open-source community and customization options are less extensive than PostHog.

Who should use Mixpanel VS. PostHog

Mixpanel helps you understand user behavior on your website or app. It tracks actions like clicks and page views, providing insights into popular features and areas for improvement. Users love the powerful analysis and ease of use, but some find data extraction and dashboard formatting challenging.

PostHog is an open-source product development platform perfect for developers and product teams. It offers session recording, A/B testing, and feature flags. Users love its easy setup and insightful session recordings, while some find the self-hosted version limiting. With a generous free tier, PostHog is a valuable tool for understanding user behavior and building better products.

Best for small, medium, and large businesses.
Ideal for E-commerce, Software, and Marketing companies.

Ideal for small to medium-sized businesses.
Suitable for product-focused teams across various industries.

Mixpanel and PostHog features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Product Analytics

Supported

Mixpanel provides tools to track user interactions, analyze trends, and measure key metrics.

Supported

PostHog offers product analytics, including user behavior tracking, trend analysis, and key metric measurement.
Group Analytics

Supported

Mixpanel offers group analytics with custom properties, events, and segmentation.

Supported

PostHog supports group analytics, enabling analysis of user behavior based on shared characteristics.
Session Replay

Supported

Mixpanel offers session replays to see what users do.

Supported

PostHog offers session replay with features like event timelines and console logs.
Funnel analysis

Supported

Mixpanel fully supports funnel analysis, enabling tracking user progress through defined steps and pinpointing drop-off points for optimization.

Supported

PostHog supports funnel analysis, allowing tracking of user progress and identification of drop-off points.
Session recordings

Supported

Mixpanel supports session recordings for web applications through its "Session Replay" feature, available on enterprise plans.

Supported

PostHog offers session recordings to replay user interactions.
User behavior tracking

Partially supported

Mixpanel allows tracking specific events like clicks and form submissions, but it lacks automatic tracking of detailed interactions such as scrolls or mouse movements.

Supported

PostHog supports user behavior tracking, including clicks, scrolls, mouse movements, and form submissions.

Qualities

Value and Pricing Transparency

+0.2

Neutral sentiment

+0.67

Rather positive sentiment
Customer Service

+0.33

Rather positive sentiment

+0.5

Rather positive sentiment
Ease of Use

+0.71

Strongly positive sentiment

+0.77

Strongly positive sentiment
Reliability and Performance

+0.6

Rather positive sentiment

+0.34

Rather positive sentiment
Ease of Implementation

+0.2

Neutral sentiment

+0.84

Strongly positive sentiment
Scalability

No data

-0.14

Neutral sentiment

Mixpanel and PostHog Pricing

No data

User sentiment

Neutral

+0.2

We couldn't find a pricing page for Mixpanel.

PostHog offers usage-based pricing with a generous free tier that includes a monthly quota for each product. Users only pay for usage that exceeds the free tier limits. The platform offers various add-ons, including Teams, Person profiles, Group Analytics, and Data Pipelines. Discounts are available for startups and non-profits.

Plans

User sentiment

Rather positive

+0.67

See full Pricing page

Mixpanel and PostHog review insights

1749 reviews analysed from and

Users love

The software process all the hard queries and let you focus on the most important part.
The power of the analysis is incrdibile and the easy of use make it the best tool for a Product Manger or Product Analyst.
Things are very easy UI wise and it is very robust.
Good and acessible price, easy insights and easy implementation

Easy to set up and integrate with websites.
Excellent session recording for understanding user behavior.
The generous free tier makes it accessible for various projects.
Open-source nature allows for self-hosting and customization.

Users dislike

Taking data dumps out of Mixpanel is a pain and not really intuitive
The formatting of dashboards is not very user-friendly
Problem while Searching for particular user id
Flow reports screen looks a bit unorganised. To extract the data is always confusing

The self-hosted version lacks some features, like multi-domain monitoring.
Documentation can have duplicate or outdated information.
Community support could be more responsive.
Large JS bundle size impacts website performance.

Mixpanel and PostHog Ratings

G2

4.6/5

(1107)
Capterra

4.5/5

(125)
TrustPilot

2.4/5

(6)
Glassdoor

3.4/5

(282)

G2

4.4/5

(517)
Glassdoor

5.0/5

(5)

Company health

Employee growth

3% increase in the last year

45% increase in the last year

Web traffic

3% decrease in the last quarter

31% increase in the last quarter

Financing

August 2021 - $277M

March 2021 - $27M

How do Mixpanel's pre-built reports compare to PostHog's customizable dashboards?

Mixpanel offers a variety of pre-built reports focused on specific metrics and analyses like funnels and user flows. While Mixpanel allows for *some* dashboard customization, PostHog emphasizes highly customizable dashboards where users have more flexibility in arranging and visualizing data. PostHog's open-source nature further allows for deeper customization through code if needed, offering greater control over the final dashboard presentation.

Which product better integrates feature flags with product analytics data?

PostHog better integrates feature flags with product analytics data. PostHog is an all-in-one platform specifically designed to connect feature flag usage with user behavior analysis and other product analytics tools like session recording and funnel analysis. While Mixpanel offers robust product analytics, it doesn't natively support feature flag management, requiring a separate integration which may limit the depth and ease of correlating feature flag data with user behavior.

What are the advantages of Mixpanel?

Mixpanel's advantages lie in its robust product analytics capabilities, providing in-depth insights into user behavior with features like funnel analysis and custom dashboards. It offers cross-platform support, allowing data collection from both web and mobile apps. Mixpanel also boasts a higher number of user reviews on popular platforms like G2 and Capterra, suggesting wider adoption and more user feedback compared to PostHog. Finally, Mixpanel focuses specifically on product analytics, making it a more specialized tool for understanding user engagement and optimizing product experiences.

What are the disadvantages of Mixpanel?

Mixpanel users have reported difficulties in extracting data, finding the dashboard formatting unfriendly, and the flow reports screen disorganized. Some also find it challenging to search for specific user IDs.

Alternatives to Mixpanel and PostHog

Heap | by Contentsquare

Heap | by Contentsquare is a digital insights platform that helps businesses understand their customers' online journeys. It provides data on customer behavior, such as where users struggle or abandon their experience. Heap offers session replay, allowing you to see exactly what your customers see, and helps identify areas for improvement. This data-driven approach helps businesses optimize their websites and apps to enhance customer experience, improve conversion rates, and make better product decisions. Heap caters to a range of businesses, from SaaS companies to e-commerce and financial institutions.

VWO Testing

VWO Testing is a comprehensive platform that helps businesses improve their websites and mobile apps through testing and personalization. It offers A/B testing, user behavior analysis tools (like heatmaps and session recordings), and personalization features. VWO is designed to be user-friendly, even for non-technical teams, and it integrates with various data sources. Trusted by major brands, VWO promises to help you optimize your digital experiences to increase conversions and deliver what your customers want.

SessionStack

SessionStack is a tool that records what visitors do on your website or app. This helps you understand their experience and find areas for improvement. Its AI-powered features analyze this data to highlight missed opportunities for converting visitors into customers. SessionStack prioritizes data privacy and promises minimal impact on your website or app's performance.

Branch

Branch helps businesses understand what marketing campaigns are driving app downloads and user actions. Its tools help create links that work seamlessly across different platforms, giving users a smooth experience. Branch also provides insights into campaign performance so you can invest in what works.

Toucan

Toucan is a cloud-based platform designed to help businesses communicate data insights effectively, particularly to their customers. Toucan simplifies data analysis and presentation, enabling users to create interactive dashboards and reports without needing coding skills. The platform connects to various data sources, prepares data for analysis, and offers customizable visualizations to tell compelling data stories. Toucan emphasizes user-friendliness, making it easy to share insights across different devices. Security and user management features are built-in, ensuring controlled access and data governance.

Hotjar | by Contentsquare

Hotjar | by Contentsquare helps you understand user behavior on your website. It provides visual heatmaps showing where users click, scroll, and move their mouse. This helps identify popular content, areas of interest, and potential usability issues. By understanding how visitors interact with your website, you can optimize design, content, and user experience to improve conversions and achieve business goals.

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