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Fullstory description
Fullstory is a software tool that helps businesses understand how customers use their website or app. It records user sessions, like a video replay, allowing you to see clicks, scrolls, and form interactions. By analyzing this "behavioral data", you can identify areas of confusion, frustration, or delight in the customer journey. This helps you improve your website or app's design and functionality, ultimately leading to happier customers and better business outcomes.
Who is Fullstory best for
Fullstory is a session recording tool that helps businesses understand customer behavior on their website or app. By analyzing user interactions, you can identify pain points and improve the user experience. Users love the detailed session replays and powerful filtering options but dislike the complexity and high cost. Ideal for businesses needing in-depth customer journey analysis.
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Best for small to large businesses.
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Ideal for E-commerce, IT, and Marketing.
Fullstory features
| Supported Fullstory supports filtering sessions by user ID, date, time, and other criteria. |
| Supported Fullstory records mobile app sessions by capturing drawing operations, not screen recordings. |
| Supported Fullstory offers session recordings to view user interactions on your site. |
| Supported Fullstory records user sessions, capturing interactions like clicks and scrolls. |
| Supported Session recordings can be shared with team members and guests. |
| Supported Fullstory supports behavioral segmentation through its data analysis and user behavior insights. |
| Supported Fullstory provides detailed statistics on user interaction with specific elements, including click maps and inspect mode. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Fullstory reviews
We've summarised 832 Fullstory reviews (Fullstory TrustPilot reviews, Fullstory Capterra reviews and Fullstory G2 reviews) and summarised the main points below.
- Session replay provides invaluable insights into user behavior.
- Intuitive interface for basic functionality and session searching.
- Powerful search and filtering options for granular analysis.
- Regular product updates and new feature releases.
- Excellent customer support and onboarding assistance.
- Occasional inaccurate data and conflicting reports, impacting reliability.
- Advanced configurations can be complex and time-consuming.
- Steep learning curve for new users to fully utilize the platform.
- Mobile experience can be inconsistent and clunky.
- High cost and inflexible pricing, especially for growing businesses.
Fullstory pricing
The commentary is based on 95 reviews from Fullstory Capterra reviews and Fullstory G2 reviews.
FullStory's session replay features are highly praised, but its pricing is a common concern. Many reviewers find it expensive, especially for startups or those needing data retention. Some suggest exploring alternative solutions due to the cost.
Users sentiment
See the Fullstory pricing page.
Fullstory alternatives
TotangoBetter for larger organizations focused on customer success and revenue growth. More suitable for software and IT companies. Easier to use, but has slower performance. A Fullstory competitor and alternative.Read more
SmartlookBetter for smaller businesses and e-commerce. A Fullstory competitor and alternative, Smartlook is easier to implement but has reliability issues and a clunky interface. Heatmaps and session recordings are key features.Read more
Netcore Customer Engagement and Experience PlatformBetter for larger companies. More suitable for marketing automation and customer engagement. Focuses on email, SMS, and push notification campaigns. Easier to use, but less reliable. Pricing information is more readily available. A strong Fullstory competitor for personalized outreach.Read more
Zendesk Support SuiteBetter for broader industry application. More suitable for users who value ease of use and integrations. Has significantly more momentum and broader user base as a Fullstory alternative. Zendesk Support Suite users appreciate the integrations and automation but dislike the inflexible pricing and support responsiveness.Read more
ContactPigeonBetter for online retailers. Has positive pricing sentiment. Stronger non-functional features.Read more
CleverTapBetter for mobile-first user engagement and retention. More suitable for industries like healthcare, finance, and education. Has faster website traffic growth momentum. Offers superior customer service, ease of use, and implementation. A strong Fullstory competitor and alternative.Read more
Fullstory FAQ
What is Fullstory and what does Fullstory do?
Fullstory is a digital experience analytics platform that records and replays user sessions on websites and mobile apps. It captures user interactions, allowing businesses to identify and analyze customer behavior patterns to optimize user experience and improve conversion rates.
How does Fullstory integrate with other tools?
Fullstory integrates with various tools, including Segment, Google Analytics, Optimizely, and Slack. These integrations enhance data analysis, experimentation, and team communication, enabling streamlined workflows and data-driven decision-making.
What the main competitors of Fullstory?
Fullstory competitors include session replay tools like Smartlook, as well as customer experience platforms such as Totango and CleverTap. Other alternatives, focusing on different aspects of customer interaction, are Zendesk and ContactPigeon.
Is Fullstory legit?
Yes, Fullstory is a legitimate software tool used by many businesses for website and app analytics. It's known for session replay and robust analytics, although some users find it pricey and complex.
How much does Fullstory cost?
FullStory doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and to determine if FullStory is worth the investment for your business.
Is Fullstory customer service good?
Fullstory's customer service receives positive feedback, with users highlighting excellent support and onboarding assistance. The support team is described as helpful, responsive, and quick to resolve issues, enhancing the overall value of the tool. However, some users desire more advanced training and guidance beyond the introductory level.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.