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CleverTap description
CleverTap is a customer engagement platform designed to help businesses improve customer retention and lifetime value. It offers a suite of tools for analyzing customer data, personalizing marketing messages, and automating campaigns across multiple channels like email, push notifications, and in-app messages. CleverTap stands out with its focus on mobile-first experiences and AI-powered insights to optimize campaign performance in real-time. Trusted by major brands across various industries, it's a robust platform for businesses looking to enhance their mobile marketing efforts and build stronger customer relationships.
Who is CleverTap best for
CleverTap is a powerful mobile-first customer engagement platform designed to boost customer retention and lifetime value. Users praise its easy-to-use interface and excellent customer support. However, some have noted occasional slow loading times and data accuracy issues. CleverTap is best for businesses seeking personalized messaging and comprehensive analytics to drive mobile engagement.
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Best fit for small to medium-sized businesses.
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Ideal for e-commerce, retail, and other customer-centric industries.
CleverTap features
| Supported CleverTap offers real-time campaign performance analytics. |
| Supported CleverTap unifies customer data from various touchpoints, enabling personalized and real-time engagement. |
| Supported CleverTap supports sending and receiving SMS messages for various communication purposes. |
| Supported CleverTap supports AI-powered automation via Clever.AI, improving operational efficiency. |
| Supported CleverTap uses AI to create personalized messages based on real-time interactions to improve customer engagement and retention. |
| Supported CleverTap supports personalized messages across email, SMS, in-app, and push notifications. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
CleverTap reviews
We've summarised 524 CleverTap reviews (CleverTap GetApp reviews, CleverTap Capterra reviews and CleverTap G2 reviews) and summarised the main points below.
- Easy-to-use interface for campaign creation and management
- Excellent and responsive customer support and success team
- Comprehensive analytics tools like funnels, cohorts, and user segmentation
- Effective push notifications and other communication channel features
- Seamless integration with third-party tools and platforms
- Analytics data accuracy needs improvement
- Occasional slow loading times, especially with filters
- Limited ability to edit live journeys
- Confusing documentation for certain features, such as API integration
CleverTap pricing
The commentary is based on 47 reviews from CleverTap Capterra reviews and CleverTap G2 reviews.
CleverTap's pricing is generally perceived as expensive, especially for smaller businesses or startups. While some reviewers find the cost worthwhile due to the platform's robust features and excellent customer support, others mention the high price as a significant drawback. Some suggest the entry-level pricing could be more accessible.
Users sentiment
See the CleverTap pricing page.
CleverTap alternatives
clevertap vs Netcore Customer Engagement and Experience PlatformBetter user interface and higher ratings on G2. More suitable for mid-size and large businesses. Offers two-way messaging and post-purchase follow-up features. CleverTap competitor and alternative.Read more
LevitateBetter fit for IT professionals monitoring application and infrastructure performance. Geared towards handling large datasets and complex monitoring scenarios. Has more momentum than CleverTap regarding website traffic growth. A CleverTap competitor and alternative for scalable monitoring.Read more
NGrowMore focused on push notifications. Has fewer features. Faster website traffic growth but slower employee growth. No SDK integration.Read more
BrazeBetter for companies focused on building complex customer journeys. Has broader industry applicability, including manufacturing, energy, and automotive. Shows stronger momentum in team growth.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. Easier to use with a simple interface, according to user reviews. More affordable, with positive pricing sentiment and a free plan.Read more
MoEngageBetter suited for medium to large businesses. Has broader industry applicability, including manufacturing, transportation, and automotive. Higher user ratings and is growing faster.Read more
CleverTap FAQ
What is CleverTap and what does CleverTap do?
CleverTap is a customer engagement and retention platform. It uses AI-powered insights and multi-channel messaging (email, push, in-app, SMS) to personalize the user experience. This helps businesses analyze customer data, automate campaigns, and improve mobile marketing.
How does CleverTap integrate with other tools?
CleverTap integrates seamlessly with various third-party tools and platforms, enhancing its functionality and allowing for comprehensive data analysis and campaign management. This allows for streamlined workflows and enhanced marketing automation.
What the main competitors of CleverTap?
CleverTap's top competitors include Braze, MoEngage, WebEngage, and Netcore. These platforms offer similar customer engagement functionalities, such as personalized messaging and campaign automation. Contlo and eSputnik are also alternatives, focusing on AI-powered marketing automation and omnichannel communication, respectively.
Is CleverTap legit?
Yes, CleverTap is a legitimate customer engagement platform. It's known for its mobile-first approach and AI-powered insights, helping businesses improve customer retention. While some users mention data accuracy and loading time issues, many praise its ease of use and customer support. So, CleverTap is safe and a viable option for mobile-focused customer engagement.
How much does CleverTap cost?
CleverTap does not publicly disclose pricing information. To get accurate pricing details, it is best to contact their sales team directly or request a demo.
Is CleverTap customer service good?
CleverTap's customer support receives positive feedback. Users praise the helpfulness and responsiveness of the support and customer success teams, highlighting their proactive approach to query resolution and onboarding assistance. However, some users mention occasional slow support responses and the need for clearer documentation.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.