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MoEngage description
MoEngage is a customer engagement platform that helps businesses personalize communications across multiple channels, including email, mobile push notifications, SMS, and in-app messages. It offers advanced analytics and segmentation capabilities, allowing you to understand customer behavior and preferences. Using AI, MoEngage analyzes data to deliver timely and relevant messages, aiming to increase engagement and reduce customer churn. The platform is designed for medium to large businesses looking to optimize their marketing efforts and improve customer relationships.
Who is MoEngage best for
MoEngage is a powerful customer engagement platform ideal for medium to large consumer brands, particularly in retail, e-commerce, and media. Users praise its segmentation, analytics, and automation capabilities, enabling personalized messaging across multiple channels. However, some have noted occasional data accuracy issues and backend errors. If your focus is on enhancing customer engagement and driving growth, MoEngage may be a good fit.
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Best fit for medium to large businesses seeking enhanced customer engagement.
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Ideal for retail, e-commerce, media, and other consumer-focused industries.
MoEngage features
| Supported MoEngage supports customer segmentation, allowing targeted campaigns based on shared characteristics. |
| Supported MoEngage supports real-time alerts via MoEngage Inform. |
| Supported MoEngage supports marketing automation for email, push notifications, and in-app messaging. Social media automation might require clarification. |
| Supported MoEngage supports personalized messages across email, SMS, in-app, and push notifications. |
| Supported MoEngage supports customer journey analytics, including AI-driven insights and journey visualizations. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
MoEngage reviews
We've summarised 514 MoEngage reviews (MoEngage Capterra reviews and MoEngage G2 reviews) and summarised the main points below.
- Excellent segmentation capabilities and campaign statistics review.
- User-friendly interface and straightforward flow setup.
- Comprehensive analytics and detailed reporting features.
- Prompt and helpful customer support and account management.
- Effective automation of repetitive marketing processes, such as trigger-based communications.
- Data accuracy issues and duplicate profiles can hinder decision-making.
- Occasional backend errors and campaign execution problems.
- Limited RCS and email annotation support requires using third-party tools.
- Slow loading times and delays in campaign search.
- Tricky integration process and occasional unwanted errors.
MoEngage pricing
The commentary is based on 49 reviews from MoEngage Capterra reviews and MoEngage G2 reviews.
MoEngage reviews frequently mention higher prices, especially for add-ons and upgrades. While some users find the cost worthwhile for advanced features like analytics and automation, others express concern about the pricing structure's complexity and affordability, especially for smaller businesses.
Users sentiment
See the MoEngage pricing page.
MoEngage alternatives
ReleaseNote.AIBetter for product management in software/IT. Has grown in website traffic but declined in employee count. A MoEngage alternative focused on AI-powered product development.Read more
QuackBetter for sales teams focused on increasing call volume. Has significantly more momentum currently. More suitable for small to medium businesses.Read more
ContloMore focused on e-commerce and online stores. Has slower momentum and lower ratings. Good for email and SMS marketing, omnichannel management, and AI-powered personalization. Lacks some features like detailed customer journey analytics and transactional SMS. A MoEngage competitor and alternative for online stores.Read more
moengage vs BrazeHas broader industry applicability, including consumer goods. Higher employee growth suggests more momentum. A MoEngage competitor and alternative, preferred by users for its intuitive interface and advanced personalization. However, users mention higher pricing and limited reporting features.Read more
Brevo Transactional EmailMore focused on transactional emails, not broader customer engagement. Better user ratings on G2. More positive pricing sentiment. Simpler, focused feature set for email deliverability and automation.Read more
Netcore Customer Engagement and Experience PlatformBetter for mid-size to large businesses. Focuses on e-commerce and retail. Stronger customer support and user-friendly interface. Positive pricing sentiment.Read more
MoEngage FAQ
What is MoEngage and what does MoEngage do?
MoEngage is a customer engagement platform specializing in personalized messaging across various channels like email, mobile push, SMS, and in-app. It uses AI-powered analytics and segmentation to optimize marketing campaigns, boost customer engagement, and reduce churn. MoEngage is ideal for medium to large businesses seeking improved customer relationships.
How does MoEngage integrate with other tools?
MoEngage integrates with various tools through its APIs and pre-built connectors. It connects with CRMs, data platforms, and other marketing technologies, enabling seamless data flow and enhanced campaign orchestration. This allows for a unified view of customer data and streamlined workflows.
What the main competitors of MoEngage?
Top MoEngage competitors include Braze, CleverTap, and Netcore Cloud. These platforms offer similar customer engagement features like multi-channel messaging, personalization, and analytics. Contlo focuses on AI-powered marketing automation for e-commerce, while Singular specializes in marketing analytics and ROI measurement.
Is MoEngage legit?
Yes, MoEngage is a legitimate customer engagement platform. It's known for its robust segmentation, personalized messaging, and multi-channel marketing automation features. While some users mention occasional technical issues, many praise its user-friendly interface and helpful customer support.
How much does MoEngage cost?
MoEngage does not publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific needs and desired features.
Is MoEngage customer service good?
MoEngage generally receives positive feedback for its customer support. Users praise the prompt and helpful responses from the support team and account managers. While some mention occasional delays or difficulties reaching support, the overall sentiment towards MoEngage's customer service is favorable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.