MoEngage vs Braze

by Gralio Mar 03, 2025

MoEngage and Braze are both robust customer engagement platforms. MoEngage offers a strong value proposition with comprehensive analytics and campaign management at a competitive price point. Braze, while more expensive, provides advanced features like personalized customer journeys and predictive analytics, making it a better fit for larger enterprises with sophisticated marketing requirements.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1564 reviews and 60 websites, saving 9 hours, 11 minutes of reading.

Logo of MoEngage
Logo of Braze

About

MoEngage is a customer engagement platform that helps businesses personalize communications across multiple channels, including email, mobile push notifications, SMS, and in-app messages. It offers advanced analytics and segmentation capabilities, allowing you to understand customer behavior and preferences. Using AI, MoEngage analyzes data to deliver timely and relevant messages, aiming to increase engagement and reduce customer churn. The platform is designed for medium to large businesses looking to optimize their marketing efforts and improve customer relationships.
Braze is a comprehensive customer engagement platform designed to help businesses build lasting relationships with their customers. It allows you to collect and utilize data from all your sources to create personalized messaging across multiple channels like email, SMS, and push notifications. Braze empowers you to move beyond one-off campaigns and create dynamic, personalized customer journeys that adapt in real time. It also offers AI-powered features to optimize your marketing efforts and predict customer behavior. Braze is trusted by leading brands across various industries and is recognized as a leader in customer engagement platforms.

Summary

Main difference
MoEngage is a more affordable option with robust analytics and campaign management features, making it suitable for mid-sized businesses focused on data-driven marketing. Braze offers more advanced features like personalized customer journeys and predictive analytics, catering to larger enterprises with complex marketing needs.

Relative strengths of MoEngage (compared to Braze)

  • Stronger analytics and reporting capabilities provide in-depth insights into campaign performance.

  • More affordable pricing plans make it accessible to mid-sized businesses.

  • User-friendly interface simplifies campaign creation and management.

Relative weaknesses of MoEngage (compared to Braze)

  • Lacks advanced features like personalized customer journeys offered by Braze.

  • Data accuracy and occasional backend errors can be a concern.

  • Limited integrations compared to Braze, especially for certain channels like RCS.

What companies are using MoEngage and Braze?

No data
BEES is a customer
BEES
Virginia is a customer
Virginia
hugo is a customer
hugo
Peacock is a customer
Peacock
Snoonu is a customer
Snoonu
Canva is a customer
Canva
Pizza Hut is a customer
Pizza Hut

Who should use MoEngage VS. Braze

MoEngage is a customer engagement platform that personalizes communications across email, mobile, SMS, and in-app messaging. Its AI-powered analytics and segmentation help understand customer behavior and preferences to improve engagement and reduce churn. Users praise its comprehensive analytics and user-friendly interface but note occasional data accuracy and backend issues. Best for medium to large consumer brands.

Braze is a robust customer engagement platform ideal for medium to large businesses seeking personalized, cross-channel messaging. Users praise its intuitive interface and powerful automation, but some note the high cost and complex features. Braze excels at creating dynamic customer journeys and optimizing campaigns using AI, making it a top choice for data-driven companies.

  • Best for medium to large businesses (101+ employees).

  • Ideal for e-commerce, retail, media, and other consumer-focused industries.

  • Best for medium to large businesses (101+ employees) seeking enhanced customer engagement.

  • Ideal for E-commerce, Retail, and Media & Entertainment, but suitable for various industries.

MoEngage and Braze features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Holistic Customer View
    Supported

    MoEngage provides a holistic customer view via its analytics, personalization, and cross-channel engagement features.

    Supported

    Braze provides a holistic view of customers by compiling user data across different platforms and channels.

  • Customer Data Platform
    Partially supported

    MoEngage integrates with CDPs to personalize customer experiences, but it is not a CDP itself.

    Partially supported

    Braze integrates with Customer Data Platforms to enable personalized experiences.

  • Campaign tracking
    Supported

    MoEngage supports campaign tracking across multiple channels.

    Supported

    Braze allows users to track the performance of their marketing campaigns.

  • Drip Campaigns
    Supported

    MoEngage supports drip campaigns with personalized content and automation.

    Supported

    Braze supports automated email sequences for lead nurturing and onboarding.

  • API-based segmentation
    Partially supported

    MoEngage offers robust segmentation but API-based segment management is not directly confirmed.

    Partially supported

    Braze supports segmentation through its platform, but API-based segment management is not clearly documented.

  • Performance analytics
    Supported

    MoEngage supports email campaign performance analytics, including key metrics and optimization insights.

    Supported

    Braze offers reporting and analytics on email campaign performance.

Qualities

  • Value and Pricing Transparency
    -0.5
    Rather negative sentiment
    -0.33
    Rather negative sentiment
  • Customer Service
    +0.74
    Strongly positive sentiment
    +0.78
    Strongly positive sentiment
  • Ease of Use
    +0.86
    Strongly positive sentiment
    +0.76
    Strongly positive sentiment
  • Reliability and Performance
    +0.14
    Neutral sentiment
    +0.71
    Strongly positive sentiment
  • Ease of Implementation
    +0.24
    Neutral sentiment
    +0
    Neutral sentiment
  • Scalability
    +0.43
    Rather positive sentiment
    +1
    Strongly positive sentiment

MoEngage and Braze Pricing

No data

See full Pricing page

No data
We couldn't find a pricing page for Braze.

MoEngage and Braze review insights

Users love

  • Excellent segmentation capabilities and campaign statistics review.
  • User-friendly interface and straightforward flow setup.
  • Comprehensive analytics and detailed reporting features.
  • Prompt and helpful customer support and account management.
  • Effective automation of repetitive marketing processes, such as trigger-based communications.
  • Intuitive and user-friendly interface, making campaign creation and segmentation easy.
  • Powerful automation and personalization capabilities using Liquid scripting.
  • Excellent customer support, praised for responsiveness and helpfulness.
  • Comprehensive platform offering a wide range of channels: email, push, in-app, SMS, Content Cards.

Users dislike

  • Data accuracy issues and duplicate profiles can hinder decision-making.
  • Occasional backend errors and campaign execution problems.
  • Limited RCS and email annotation support requires using third-party tools.
  • Slow loading times and delays in campaign search.
  • Tricky integration process and occasional unwanted errors.
  • High pricing makes it cost prohibitive for smaller companies.
  • Reporting features are limited, especially for custom time periods and multi-channel analysis.
  • Occasional bugs and slow loading times can hinder workflow efficiency.
  • Steep learning curve for advanced features, especially Liquid scripting.

MoEngage and Braze Ratings

  • G2
    4.5/5
    (480)
  • Capterra
    4.3/5
    (58)
  • Glassdoor
    4.2/5
    (285)
  • G2
    4.5/5
    (948)
  • Capterra
    4.7/5
    (99)
  • Glassdoor
    4.0/5
    (289)

Company health

Employee growth

9% increase in the last year
12% increase in the last year

Web traffic

1% increase in the last quarter
22% decrease in the last quarter

Financing

February 2022 - $210M
February 2023 - $175M

How do MoEngage and Braze compare in data accuracy and reporting capabilities?

Both MoEngage and Braze offer robust analytics and reporting features, but their strengths lie in different areas. MoEngage users praise its comprehensive analytics and detailed reporting, while also noting data accuracy issues and duplicate profiles. Braze users appreciate the platform's intuitive interface for campaign creation and segmentation, but find its reporting features somewhat limited, particularly for custom analyses. Therefore, while both platforms provide substantial reporting capabilities, MoEngage may offer more comprehensive data, though its accuracy can be a concern, whereas Braze provides an easier-to-use interface but with less in-depth reporting options.

Which platform, MoEngage or Braze, provides a more intuitive user experience for campaign creation?

Braze is noted for having a more intuitive user interface, making campaign creation and segmentation easier. While MoEngage offers robust features and analytics, some users have reported it can be complex to navigate. Therefore, for a more intuitive user experience during campaign creation, Braze appears to be the preferable option.

What are the advantages of MoEngage?

MoEngage offers stronger segmentation and campaign analytics capabilities, allowing for more granular targeting and performance analysis. Users praise MoEngage for its user-friendly interface and straightforward setup, potentially making it easier to implement and use than Braze, especially for those less familiar with complex scripting languages. While both platforms offer cross-channel messaging, MoEngage receives positive feedback for its effective automation of repetitive marketing processes.

What are the disadvantages of MoEngage?

MoEngage suffers from data accuracy issues leading to duplicate profiles, occasional backend errors affecting campaign execution, limited support for RCS and email annotations necessitating third-party tools, slow loading times and campaign search delays, and a tricky integration process prone to errors.

Alternatives to MoEngage and Braze

Logo of Customer.io
moengage vs Customer.io
Targeted messaging across email, SMS, and in-app.
Read more
Logo of Iterable
Iterable
Cross-channel marketing platform. Personalized, automated campaigns. Data-driven.
Read more
Logo of Cordial
Cordial
Real-time data powers personalized messages across every channel.
Read more
Logo of D·engage
D·engage
Personalized multi-channel marketing automation for better engagement.
Read more
Logo of WebEngage
WebEngage
Personalized customer engagement boosts retention and conversions.
Read more
Logo of AppGain
AppGain
Boost app engagement with targeted messaging and smart analytics.
Read more
Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?
Did this help you select your product?
Other issues? Vote & Let us know
NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.