MoEngage vs Braze

by Gralio Mar 03, 2025

MoEngage and Braze are both robust customer engagement platforms. MoEngage offers a strong value proposition with comprehensive analytics and campaign management at a competitive price point. Braze, while more expensive, provides advanced features like personalized customer journeys and predictive analytics, making it a better fit for larger enterprises with sophisticated marketing requirements.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1564 reviews and 60 websites, saving 9 hours, 11 minutes of reading.

MoEngage

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Braze

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About

MoEngage is a customer engagement platform that helps businesses personalize communications across multiple channels, including email, mobile push notifications, SMS, and in-app messages. It offers advanced analytics and segmentation capabilities, allowing you to understand customer behavior and preferences. Using AI, MoEngage analyzes data to deliver timely and relevant messages, aiming to increase engagement and reduce customer churn. The platform is designed for medium to large businesses looking to optimize their marketing efforts and improve customer relationships.

Braze is a comprehensive customer engagement platform designed to help businesses build lasting relationships with their customers. It allows you to collect and utilize data from all your sources to create personalized messaging across multiple channels like email, SMS, and push notifications. Braze empowers you to move beyond one-off campaigns and create dynamic, personalized customer journeys that adapt in real time. It also offers AI-powered features to optimize your marketing efforts and predict customer behavior. Braze is trusted by leading brands across various industries and is recognized as a leader in customer engagement platforms.

Summary

Main difference

MoEngage is a more affordable option with robust analytics and campaign management features, making it suitable for mid-sized businesses focused on data-driven marketing. Braze offers more advanced features like personalized customer journeys and predictive analytics, catering to larger enterprises with complex marketing needs.

Relative strengths of MoEngage (compared to Braze)

Stronger analytics and reporting capabilities provide in-depth insights into campaign performance.
More affordable pricing plans make it accessible to mid-sized businesses.
User-friendly interface simplifies campaign creation and management.

Relative weaknesses of MoEngage (compared to Braze)

Lacks advanced features like personalized customer journeys offered by Braze.
Data accuracy and occasional backend errors can be a concern.
Limited integrations compared to Braze, especially for certain channels like RCS.

What companies are using MoEngage and Braze?

No data

Who should use MoEngage VS. Braze

MoEngage is a customer engagement platform that personalizes communications across email, mobile, SMS, and in-app messaging. Its AI-powered analytics and segmentation help understand customer behavior and preferences to improve engagement and reduce churn. Users praise its comprehensive analytics and user-friendly interface but note occasional data accuracy and backend issues. Best for medium to large consumer brands.

Braze is a robust customer engagement platform ideal for medium to large businesses seeking personalized, cross-channel messaging. Users praise its intuitive interface and powerful automation, but some note the high cost and complex features. Braze excels at creating dynamic customer journeys and optimizing campaigns using AI, making it a top choice for data-driven companies.

Best for medium to large businesses (101+ employees).
Ideal for e-commerce, retail, media, and other consumer-focused industries.

Best for medium to large businesses (101+ employees) seeking enhanced customer engagement.
Ideal for E-commerce, Retail, and Media & Entertainment, but suitable for various industries.

MoEngage and Braze features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Holistic Customer View

Supported

MoEngage provides a holistic customer view via its analytics, personalization, and cross-channel engagement features.

Supported

Braze provides a holistic view of customers by compiling user data across different platforms and channels.
Customer Data Platform

Partially supported

MoEngage integrates with CDPs to personalize customer experiences, but it is not a CDP itself.

Partially supported

Braze integrates with Customer Data Platforms to enable personalized experiences.
Campaign tracking

Supported

MoEngage supports campaign tracking across multiple channels.

Supported

Braze allows users to track the performance of their marketing campaigns.
Drip Campaigns

Supported

MoEngage supports drip campaigns with personalized content and automation.

Supported

Braze supports automated email sequences for lead nurturing and onboarding.
API-based segmentation

Partially supported

MoEngage offers robust segmentation but API-based segment management is not directly confirmed.

Partially supported

Braze supports segmentation through its platform, but API-based segment management is not clearly documented.
Performance analytics

Supported

MoEngage supports email campaign performance analytics, including key metrics and optimization insights.

Supported

Braze offers reporting and analytics on email campaign performance.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

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Ease of Use

No data

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Reliability and Performance

No data

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Ease of Implementation

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Scalability

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MoEngage and Braze Pricing

No data

See full Pricing page

No data

We couldn't find a pricing page for Braze.

MoEngage and Braze review insights

Users love

Excellent segmentation capabilities and campaign statistics review.
User-friendly interface and straightforward flow setup.
Comprehensive analytics and detailed reporting features.
Prompt and helpful customer support and account management.
Effective automation of repetitive marketing processes, such as trigger-based communications.

Intuitive and user-friendly interface, making campaign creation and segmentation easy.
Powerful automation and personalization capabilities using Liquid scripting.
Excellent customer support, praised for responsiveness and helpfulness.
Comprehensive platform offering a wide range of channels: email, push, in-app, SMS, Content Cards.

Users dislike

Data accuracy issues and duplicate profiles can hinder decision-making.
Occasional backend errors and campaign execution problems.
Limited RCS and email annotation support requires using third-party tools.
Slow loading times and delays in campaign search.
Tricky integration process and occasional unwanted errors.

High pricing makes it cost prohibitive for smaller companies.
Reporting features are limited, especially for custom time periods and multi-channel analysis.
Occasional bugs and slow loading times can hinder workflow efficiency.
Steep learning curve for advanced features, especially Liquid scripting.

MoEngage and Braze Ratings

G2

4.5/5

(480)
Capterra

4.3/5

(58)
Glassdoor

4.2/5

(285)

G2

4.5/5

(948)
Capterra

4.7/5

(99)
TrustPilot

3.2/5

(3)
Glassdoor

4.0/5

(289)

Company health

Employee growth

9% increase in the last year

12% increase in the last year

Web traffic

1% increase in the last quarter

22% decrease in the last quarter

Financing

February 2022 - $210M

February 2023 - $175M

How do MoEngage and Braze compare in data accuracy and reporting capabilities?

Both MoEngage and Braze offer robust analytics and reporting features, but their strengths lie in different areas. MoEngage users praise its comprehensive analytics and detailed reporting, while also noting data accuracy issues and duplicate profiles. Braze users appreciate the platform's intuitive interface for campaign creation and segmentation, but find its reporting features somewhat limited, particularly for custom analyses. Therefore, while both platforms provide substantial reporting capabilities, MoEngage may offer more comprehensive data, though its accuracy can be a concern, whereas Braze provides an easier-to-use interface but with less in-depth reporting options.

Which platform, MoEngage or Braze, provides a more intuitive user experience for campaign creation?

Braze is noted for having a more intuitive user interface, making campaign creation and segmentation easier. While MoEngage offers robust features and analytics, some users have reported it can be complex to navigate. Therefore, for a more intuitive user experience during campaign creation, Braze appears to be the preferable option.

What are the advantages of MoEngage?

MoEngage offers stronger segmentation and campaign analytics capabilities, allowing for more granular targeting and performance analysis. Users praise MoEngage for its user-friendly interface and straightforward setup, potentially making it easier to implement and use than Braze, especially for those less familiar with complex scripting languages. While both platforms offer cross-channel messaging, MoEngage receives positive feedback for its effective automation of repetitive marketing processes.

What are the disadvantages of MoEngage?

MoEngage suffers from data accuracy issues leading to duplicate profiles, occasional backend errors affecting campaign execution, limited support for RCS and email annotations necessitating third-party tools, slow loading times and campaign search delays, and a tricky integration process prone to errors.

Alternatives to MoEngage and Braze

ReleaseNote.AI

ReleaseNote.AI (now Zeda.io) is a product management software designed for mid-size to enterprise companies. It helps you understand what customers want by automatically gathering feedback from various sources like surveys, emails, and support tickets. It uses AI to analyze this data, identify customer needs, and prioritize features – ultimately helping you build products people actually want. This can lead to increased sales, better customer retention, and more effective product development.

Customer.io

Customer.io is a customer engagement platform that helps mid-sized and larger companies improve their customer relationships through personalized messaging. Using data you already have, you can create automated email, SMS, and in-app messages. Customer.io also features robust data management tools and a visual workflow builder for designing complex campaigns. Companies use Customer.io to increase engagement, reduce churn, and improve customer lifetime value.

Quack

Quack is a software tool designed for sales development teams to make more calls in less time. It integrates with existing sales tools like Outreach and Salesloft to automatically dial multiple prospects simultaneously. Quack identifies live answers, connects you, and automatically logs unanswered calls. This allows sales representatives to focus on having conversations instead of dialing and waiting. Quack offers different pricing plans based on usage and team size.

MessageGears Platform

MessageGears Platform is a marketing technology platform designed for large businesses that need to send personalized messages to millions of customers. It connects directly to your existing customer data warehouse, so you don't need to copy or move data. This allows marketing and data teams to create highly targeted campaigns across email, mobile, and other channels more efficiently and securely. MessageGears aims to simplify your technology stack and improve marketing agility without compromising data security.

Contlo

Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.

SupportLogic

SupportLogic is an AI-powered customer support platform designed for B2B tech companies. It analyzes customer interactions from various channels like emails and support tickets to identify potential issues and predict customer satisfaction. This allows your support team to proactively address issues, prevent escalations, and improve response times. SupportLogic integrates with existing ticketing systems and offers features like automated case routing, sentiment analysis, and performance reporting.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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