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Braze description
Braze is a comprehensive customer engagement platform designed to help businesses build lasting relationships with their customers. It allows you to collect and utilize data from all your sources to create personalized messaging across multiple channels like email, SMS, and push notifications. Braze empowers you to move beyond one-off campaigns and create dynamic, personalized customer journeys that adapt in real time. It also offers AI-powered features to optimize your marketing efforts and predict customer behavior. Braze is trusted by leading brands across various industries and is recognized as a leader in customer engagement platforms.
What companies are using Braze?
Who is Braze best for
Braze is a powerful customer engagement platform ideal for businesses seeking to personalize interactions and improve customer relationships. Users praise its intuitive interface and robust automation features, especially for multi-channel campaigns. However, some find the pricing challenging and the reporting features somewhat limited. Consider Braze if you prioritize personalized messaging and have the budget for a premium platform.
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Best fit for medium-sized businesses.
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Ideal for B2C businesses across various sectors, especially retail, e-commerce, and consumer goods.
Braze features
| Supported Braze supports multi-channel campaigns, including SMS, in-app messages, and more. |
| Supported Braze offers real-time campaign performance analytics, including data ingestion, campaign analytics, and custom reports. |
| Supported Braze supports personalized messages across various channels like email, SMS, and in-app notifications. |
| Supported Braze uses AI for campaign optimization, including copywriting, image generation, and recommendations. |
| Supported Braze supports real-time journey orchestration with Canvas Flow and other features. |
| Supported Braze supports real-time personalized interactions using AI and real-time data. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Braze reviews
We've summarised 1050 Braze reviews (Braze TrustPilot reviews, Braze Capterra reviews and Braze G2 reviews) and summarised the main points below.
- Intuitive and user-friendly interface, making campaign creation and segmentation easy.
- Powerful automation and personalization capabilities using Liquid scripting.
- Excellent customer support, praised for responsiveness and helpfulness.
- Comprehensive platform offering a wide range of channels: email, push, in-app, SMS, Content Cards.
- High pricing makes it cost prohibitive for smaller companies.
- Reporting features are limited, especially for custom time periods and multi-channel analysis.
- Occasional bugs and slow loading times can hinder workflow efficiency.
- Steep learning curve for advanced features, especially Liquid scripting.
Braze pricing
The commentary is based on 79 reviews from Braze Capterra reviews and Braze G2 reviews.
Braze is a powerful marketing automation platform with robust features and excellent customer support. However, reviews frequently mention its high cost, especially for smaller businesses or those with limited data needs. Some users have noted a lack of transparent pricing information.
Users sentiment
Braze alternatives
HubSpot Marketing HubBetter for lead generation and inbound marketing. Has broader integrations, more user reviews, and is growing faster. A good Braze competitor.Read more
braze vs MoEngageBetter for smaller businesses. Faster website traffic growth. Easier to implement and more scalable. Fewer reported data accuracy issues. A Braze competitor and alternative.Read more
ActiveCampaignBetter for smaller businesses and those focused on sales and CRM. Has greater momentum in website traffic growth but less in employee growth. More integrations are available.Read more
Mailchimp All-in-One Marketing PlatformBetter for small to medium businesses. Easier to implement and use. Has more website traffic momentum as a Braze alternative.Read more
Constant ContactBetter for smaller businesses and nonprofits seeking simpler email marketing. Easier to use, but less scalable and has fewer features than Braze. A Constant Contact alternative with more advanced automation and personalization is Braze. Constant Contact has more momentum.Read more
Zendesk Support SuiteBetter for customer service management. Geared towards streamlining support workflows and improving agent productivity. Has more momentum currently.Read more
Braze FAQ
What is Braze and what does Braze do?
Braze is a customer engagement platform that empowers brands to create personalized messaging experiences across various channels. It leverages real-time data and AI to optimize campaigns, orchestrate customer journeys, and foster lasting relationships, making it a popular choice for B2C businesses.
How does Braze integrate with other tools?
Braze integrates with various tools through its open APIs and partner integrations. It connects with analytics platforms, CRM systems, and data management platforms, enabling seamless data flow and enhanced functionalities. This allows for comprehensive data analysis, personalized campaigns, and streamlined workflows.
What the main competitors of Braze?
Top Braze competitors include HubSpot Marketing Hub, MoEngage, and ActiveCampaign. These alternatives offer similar customer engagement features, such as multi-channel messaging and marketing automation. Other competitors like Mailchimp and Constant Contact are also popular choices.
Is Braze legit?
Yes, Braze is a legitimate and safe customer engagement platform. It's trusted by many businesses for personalized messaging and multi-channel campaigns. However, some users find it pricey and complex for advanced features.
How much does Braze cost?
Braze does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific business needs and product usage.
Is Braze customer service good?
Braze customer service receives positive feedback. Users highlight the helpfulness, responsiveness, and technical expertise of the support team, particularly praising their customer success managers. However, some mention occasional slow response times for complex technical issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.