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ActiveCampaign description
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.
Who is ActiveCampaign best for
ActiveCampaign is a robust marketing automation platform ideal for businesses seeking to streamline their marketing and sales processes. Users praise its ease of use and powerful automation capabilities, highlighting how it simplifies tasks like email campaigns and lead nurturing. While some users find the pricing a bit high, the platform's ability to track campaign effectiveness and improve ROI makes it a valuable investment for businesses looking to grow.
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ActiveCampaign is a good fit for small businesses, but can also work for medium and enterprise companies.
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ActiveCampaign is a versatile tool suitable for a wide range of industries, including Healthcare, Finance, E-commerce, and more.
ActiveCampaign features
| Supported ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency. |
| Supported ActiveCampaign enables building and hosting landing pages with forms. |
| Supported ActiveCampaign integrates with CRM platforms like Salesforce and Microsoft Dynamics. |
| Supported ActiveCampaign offers many pre-designed email templates. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
ActiveCampaign reviews
We've summarised 4932 ActiveCampaign reviews (ActiveCampaign GetApp reviews, ActiveCampaign Software Advice reviews, ActiveCampaign TrustPilot reviews, ActiveCampaign Capterra reviews and ActiveCampaign G2 reviews) and summarised the main points below.
- Easy to use and has all the features I need.
- Campaigns get tracked and I know what works and what not.
- Automations are easy to build.
- My business is working while I am lying on my sofa.
- The UI can be a bit glitchy.
- It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
- Prices for Brazil are expensive, there could be regional or student discounts.
- Support in your own language would be nice.
ActiveCampaign pricing
The commentary is based on 1029 reviews from ActiveCampaign Capterra reviews, ActiveCampaign G2 reviews, ActiveCampaign GetApp reviews, ActiveCampaign Software Advice reviews and ActiveCampaign TrustPilot reviews.
ActiveCampaign is praised for its robust features and competitive pricing, especially compared to alternatives like HubSpot. However, some users, particularly small businesses, find the recent price increases and tiered pricing structure challenging as their contact lists grow.
Users sentiment
See the ActiveCampaign pricing page.
ActiveCampaign alternatives
HubSpot Marketing Hub
More suitable for larger organizations and has more momentum. It's known for its ease of use and extensive integrations.
Klaviyo
More focused on e-commerce and has more momentum. It is known for better ease of use but is considered expensive.
MailerLite
More affordable with a better rated customer service. It has more momentum and is a much better fit for users new to email marketing seeking ease of use.
EngageBay All-in-One Suite
Better value for the price and is growing faster.
edrone
More focused on e-commerce and has more momentum. Users praise edrone’s customer support and ease of use.
ClickUp
Better for project documentation and team collaboration. It is growing faster and is a better fit for larger businesses. It has a more positive pricing sentiment.
ActiveCampaign FAQ
What is ActiveCampaign and what does ActiveCampaign do?
ActiveCampaign is a multi-channel marketing automation platform that helps businesses create personalized customer journeys. With features like email marketing, CRM, and sales automation, it enables businesses to streamline marketing efforts and improve customer engagement. ActiveCampaign is suitable for businesses of all sizes looking for a comprehensive marketing solution.
How does ActiveCampaign integrate with other tools?
ActiveCampaign integrates with over 900 popular business tools, including platforms like Salesforce and Microsoft Dynamics. This allows for seamless data synchronization and workflow automation between different applications.
What the main competitors of ActiveCampaign?
ActiveCampaign's main competitors include HubSpot Marketing Hub, Klaviyo, MailerLite, and EngageBay. These platforms offer similar marketing automation, email marketing, and CRM features, catering to businesses seeking to enhance their marketing and sales processes.
Is ActiveCampaign legit?
ActiveCampaign is a legitimate and popular marketing automation platform. It's generally considered safe, as evidenced by its large user base and generally positive reviews. Many users praise its ease of use and powerful automation features for managing marketing campaigns.
How much does ActiveCampaign cost?
There is no information available about ActiveCampaign pricing.
Is ActiveCampaign customer service good?
Based on the reviews, ActiveCampaign's customer service receives mixed feedback. Some users praise the responsiveness and helpfulness of the support team, particularly through live chat. However, others express frustration with slow response times and superficial answers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.