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Fathom Analytics description
Fathom Analytics is a privacy-focused website analytics tool that provides essential website traffic data without using cookies. It offers a simple dashboard, real-time data, and easy-to-understand metrics like unique visitors, page views, and referral sources. Fathom is compliant with privacy laws like GDPR and CCPA. This means no cookie banners are needed on your website. It's a lightweight alternative to Google Analytics, suitable for businesses seeking straightforward website performance insights while respecting user privacy.
Who is Fathom Analytics best for
Fathom Analytics offers privacy-focused website analytics for businesses prioritizing user privacy and simple data. Ideal for small to medium-sized businesses, it provides essential metrics like unique visitors and page views without using cookies, ensuring GDPR and CCPA compliance. A lightweight alternative to Google Analytics, Fathom offers straightforward insights.
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Best for small to medium businesses (1-1000 employees), but also suitable for larger enterprises.
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Particularly well-suited for software, IT, telecommunications, marketing, and advertising.
Fathom Analytics features
| Supported Fathom Analytics supports conversion tracking via custom events. |
| Supported Fathom Analytics can track and display the total number of website visits. |
| Supported Fathom Analytics supports cookieless tracking, respecting user privacy and regulations. |
| Supported Fathom Analytics supports importing historical data from Google Analytics. |
| Supported Fathom Analytics supports tracking events like button clicks and form submissions. |
Fathom Analytics pricing
The commentary is based on 3 reviews from Fathom Analytics G2 reviews.
Fathom Analytics offers simple, privacy-focused website analytics with a straightforward monthly pricing model. While some users mention limited features compared to other analytics platforms, the pricing is generally viewed as reasonable for the value provided.
See the Fathom Analytics pricing page.
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Fathom Analytics has a free trial.
Up to 100,000 data points
This plan allows you to track up to 100,000 data points.
Up to 200,000 data points
This plan allows you to track up to 200,000 data points.
Up to 500,000 data points
This plan allows you to track up to 500,000 data points.
Up to 1,000,000 data points
This plan allows you to track up to 1,000,000 data points.
Up to 2,000,000 data points
This plan allows you to track up to 2,000,000 data points.
Up to 5,000,000 data points
This plan allows you to track up to 5,000,000 data points.
Up to 10,000,000 data points
This plan allows you to track up to 10,000,000 data points.
Up to 15,000,000 data points
This plan allows you to track up to 15,000,000 data points.
Up to 20,000,000 data points
This plan allows you to track up to 20,000,000 data points.
Up to 25,000,000 data points
This plan allows you to track up to 25,000,000 data points.
Over 25,000,000 data points
This plan is suitable for businesses that need more than 25 million data points.
Fathom Analytics alternatives
Google AnalyticsFree, unlike Fathom Analytics. Integrates seamlessly with other Google products. More widely applicable across various industries. Provides much more comprehensive data and reporting features but is considered less intuitive and harder to use. Extensive user base and established market presence.Read more
Google Analytics 360Better for enterprise businesses. Less privacy-focused. Not cookieless. More complex and potentially difficult to use.Read more
Simple AnalyticsA better Fathom Analytics competitor for e-commerce businesses. Has more momentum. Offers a free plan. Provides raw data access and reporting features.Read more
Fathom Analytics FAQ
What is Fathom Analytics and what does Fathom Analytics do?
Fathom Analytics is a privacy-first website analytics platform that provides simple, cookieless website traffic data without compromising user privacy. It offers key metrics like unique visitors and page views, making it a lightweight, GDPR-compliant alternative to Google Analytics.
How does Fathom Analytics integrate with other tools?
Fathom Analytics integrates with other tools via its API and supports importing historical data from Google Analytics. It also integrates with various CMS platforms and frameworks for easy implementation. Further integration details are limited.
What the main competitors of Fathom Analytics?
Fathom Analytics' main competitors include privacy-focused alternatives like Swetrix and Simple Analytics. It also competes with more established, but less privacy-centric, analytics platforms such as Google Analytics and Google Analytics 360.
Is Fathom Analytics legit?
Yes, Fathom Analytics is a legitimate and safe privacy-focused analytics tool. It's a popular alternative to Google Analytics, known for its simple interface, clear data presentation, and commitment to user privacy by employing cookieless tracking.
How much does Fathom Analytics cost?
Fathom Analytics pricing starts at $15/month for 100,000 data points and scales up to $470/month for 25,000,000. Custom pricing is available for larger needs. Is Fathom Analytics worth it? Consider its features like event tracking and data exports when evaluating product pricing.
Is Fathom Analytics customer service good?
Fathom Analytics' customer service is generally considered prompt and helpful. Users mention easy implementation and readily available support. While some minor performance issues were reported, they appear to have been resolved.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.