Logo of Fathom Analytics

Fathom Analytics

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
No change in the last year

Ratings

G2
4.6/5
(15)

Fathom Analytics description

Fathom Analytics is a privacy-focused website analytics tool that provides essential website traffic data without using cookies. It offers a simple dashboard, real-time data, and easy-to-understand metrics like unique visitors, page views, and referral sources. Fathom is compliant with privacy laws like GDPR and CCPA. This means no cookie banners are needed on your website. It's a lightweight alternative to Google Analytics, suitable for businesses seeking straightforward website performance insights while respecting user privacy.


What companies are using Fathom Analytics?

McLaren GT is using Fathom Analytics
McLaren GT
Laravel is using Fathom Analytics
Laravel
GitHub is using Fathom Analytics
GitHub
Tailwind is using Fathom Analytics
Tailwind
Zapier is used by McLaren GT, Laravel, GitHub, Tailwind.

Who is using Fathom Analytics?


Who is Fathom Analytics best for

Fathom Analytics offers privacy-focused website analytics for businesses prioritizing user privacy and simple data. Ideal for small to medium-sized businesses, it provides essential metrics like unique visitors and page views without using cookies, ensuring GDPR and CCPA compliance. A lightweight alternative to Google Analytics, Fathom offers straightforward insights.

  • Best for small to medium businesses (1-1000 employees), but also suitable for larger enterprises.

  • Particularly well-suited for software, IT, telecommunications, marketing, and advertising.


Fathom Analytics features

Type the name of the feature or, in your own words, tell us what you need
Supported

Fathom Analytics supports conversion tracking via custom events.

Supported

Fathom Analytics can track and display the total number of website visits.

Supported

Fathom Analytics supports cookieless tracking, respecting user privacy and regulations.

Supported

Fathom Analytics supports importing historical data from Google Analytics.

Supported

Fathom Analytics supports tracking events like button clicks and form submissions.


Fathom Analytics pricing

The commentary is based on 3 reviews from Fathom Analytics G2 reviews.

Fathom Analytics offers simple, privacy-focused website analytics with a straightforward monthly pricing model. While some users mention limited features compared to other analytics platforms, the pricing is generally viewed as reasonable for the value provided.

See the Fathom Analytics pricing page.

  • Fathom Analytics has a free trial.

Up to 100,000 data points
$15/month

This plan allows you to track up to 100,000 data points.

Up to 200,000 data points
$25/month

This plan allows you to track up to 200,000 data points.

Up to 500,000 data points
$45/month

This plan allows you to track up to 500,000 data points.

Up to 1,000,000 data points
$60/month

This plan allows you to track up to 1,000,000 data points.

Up to 2,000,000 data points
$100/month

This plan allows you to track up to 2,000,000 data points.

Up to 5,000,000 data points
$140/month

This plan allows you to track up to 5,000,000 data points.

Up to 10,000,000 data points
$200/month

This plan allows you to track up to 10,000,000 data points.

Up to 15,000,000 data points
$290/month

This plan allows you to track up to 15,000,000 data points.

Up to 20,000,000 data points
$380/month

This plan allows you to track up to 20,000,000 data points.

Up to 25,000,000 data points
$470/month

This plan allows you to track up to 25,000,000 data points.

Over 25,000,000 data points
Custom

This plan is suitable for businesses that need more than 25 million data points.


Fathom Analytics alternatives

  • Logo of Plausible Analytics
    Plausible Analytics
    Privacy-friendly website stats: simple, open, and cookie-free.
    Read more
  • Logo of Matomo (Formerly Piwik)
    Matomo (Formerly Piwik)
    Privacy-focused website analytics with full data ownership.
    Read more
  • Logo of Chartbeat
    Chartbeat
    Real-time website analytics helps publishers understand reader behavior.
    Read more
  • Logo of Simple Analytics
    Simple Analytics
    Privacy-first website stats: simple, transparent, and cookie-free.
    Read more
  • Logo of Swetrix
    Swetrix
    Privacy-respecting web analytics with simple insights and fair pricing.
    Read more
  • Logo of TWIPLA
    TWIPLA
    Privacy-focused website analytics with heatmaps and session recordings.
    Read more

Fathom Analytics FAQ

  • What is Fathom Analytics and what does Fathom Analytics do?

    Fathom Analytics is a privacy-first website analytics platform that provides simple, cookieless website traffic data without compromising user privacy. It offers key metrics like unique visitors and page views, making it a lightweight, GDPR-compliant alternative to Google Analytics.

  • How does Fathom Analytics integrate with other tools?

    Fathom Analytics integrates with other tools via its API and supports importing historical data from Google Analytics. It also integrates with various CMS platforms and frameworks for easy implementation. Further integration details are limited.

  • What the main competitors of Fathom Analytics?

    Fathom Analytics' main competitors include privacy-focused alternatives like Swetrix and Simple Analytics. It also competes with more established, but less privacy-centric, analytics platforms such as Google Analytics and Google Analytics 360.

  • Is Fathom Analytics legit?

    Yes, Fathom Analytics is a legitimate and safe privacy-focused analytics tool. It's a popular alternative to Google Analytics, known for its simple interface, clear data presentation, and commitment to user privacy by employing cookieless tracking.

  • How much does Fathom Analytics cost?

    Fathom Analytics pricing starts at $15/month for 100,000 data points and scales up to $470/month for 25,000,000. Custom pricing is available for larger needs. Is Fathom Analytics worth it? Consider its features like event tracking and data exports when evaluating product pricing.

  • Is Fathom Analytics customer service good?

    Fathom Analytics' customer service is generally considered prompt and helpful. Users mention easy implementation and readily available support. While some minor performance issues were reported, they appear to have been resolved.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.