Logo of folk

folk

Last updated on

Company health

Employee growth
53% increase in the last year
Web traffic
23% decrease in the last quarter
Financing
September 2021 - $5M

Reviews

G2
4.4/5
(132)

folk description

Folk is a CRM designed for small to midsize businesses looking to manage relationships and sales. It allows you to centralize contact information, track communications, and manage your sales pipeline. Folk integrates with tools like Gmail, LinkedIn, and others for seamless data flow. It offers features like email tracking, bulk email campaigns, and pipeline visualization to help you manage your sales process. Folk aims to simplify your workflow and provide actionable insights to improve sales outcomes.


Who is folk best for

The ideal customer for Folk CRM is a small to medium-sized business (SMB), agency, or firm that heavily utilizes social selling to generate leads and manage customer relationships. Users praise Folk CRM for its seamless LinkedIn integration, user-friendly interface, and strong email marketing capabilities.

  • Folk CRM is a good fit for small to medium-sized businesses.

  • While industry-specific data is limited, Folk CRM aligns well with businesses engaged in social selling, particularly those who can leverage its LinkedIn integration.


folk features

Contact database
Folk CRM allows storing contact information such as names, emails, and phone numbers.
Sales pipeline management
Folk CRM allows for visual management of sales pipelines, as evidenced by the sources that mention customizable pipeline views and various visualization options.
Email Sequences
Folk allows creating automated email sequences triggered by events.
Email enrichment
Folk CRM enriches leads with emails from sources like LinkedIn and validates accuracy.
Email integration
Folk CRM integrates with various e-mail providers, such as Gmail and Outlook.
Zapier integration
Folk supports Zapier integration for connecting apps and automating workflows.
Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
+0.08

Customer Service

Neutral
+0.24

Ease of Use

Strongly positive
+0.92

Reliability and Performance

Neutral
+0.08

Ease of Implementation

Rather positive
+0.31

Scalability

Neutral
-0.03

folk reviews

We've summarised 132 folk reviews (folk G2 reviews) and summarised the main points below.

Pros of folk
  • Seamless integration with LinkedIn, simplifying lead generation and contact management.
  • User-friendly and intuitive interface makes it easy to learn and use.
  • Chrome extension streamlines adding and enriching contacts from various platforms.
  • Helpful and responsive customer support praised by many users.
  • Strong email marketing capabilities, including personalized campaigns and tracking.
Cons of folk
  • Limited functionality for medium and large teams, lacking features like custom objects and deal objects.
  • Absence of a mobile app limits accessibility and convenience.
  • Pricing can be high, especially for early-stage startups.
  • Lack of clarity on pricing structures and potential hidden costs.
  • Some users find the platform less intuitive in certain areas, particularly when navigating complex features.

folk pricing

The commentary is based on 32 reviews from folk G2 reviews.

Users generally find folk's pricing to be fair for its value, especially highlighting the LinkedIn integration and ease of use. However, some users find the pricing a bit expensive for startups or wish for more generous usage limits on certain features.

Users sentiment

Rather positive
+0.31

See the folk pricing page.

  • folk has a free trial.

Standard

$20/member/month (billed annually)

Simple CRM for small teams.

Premium

$40/member/month (billed annually)

Advanced CRM for medium teams.

Custom

From $80/member/month (billed annually)

Tailored CRM for larger teams.


folk alternatives

  • Logo of Nutshell

    Nutshell

    It has more momentum and is a much better fit for Enterprise customers. Nutshell CRM is more suitable for a wider range of industries.
  • Logo of Attio

    Attio

    It is a much better fit for Enterprise customers and has more momentum.
  • Logo of Salesflare

    Salesflare

    Better for a wider range of company sizes and has more industry applications. It is growing faster and boasts better ratings.
  • Logo of HubSpot Marketing Hub

    HubSpot Marketing Hub

    It is a better fit for enterprise customers and caters to a wider range of industries. However, it has a steeper learning curve and the pricing is generally considered less attractive.
  • Logo of Bixpand.com

    Bixpand.com

    It offers a free plan. It has more momentum. Users praise its simplicity and ease of use. It is preferred by users for its customer support.
  • Logo of ActiveCampaign

    ActiveCampaign

    More suitable for larger businesses and a wider range of industries. It has more integrations and offers more comprehensive marketing automation features but is more expensive.

folk FAQ

  • What is folk and what does folk do?

    Folk is a CRM platform designed for small to midsize businesses. Its features include contact management, sales pipeline visualization, and email marketing automation. Folk integrates with tools like LinkedIn and Gmail to streamline workflows and is praised for its user-friendly interface. However, some users find its functionality limited for larger teams.

  • How does folk integrate with other tools?

    Folk integrates with tools like Gmail and LinkedIn for seamless data flow. It also offers integrations with other tools to enhance its functionality and provide a centralized workspace.

  • What the main competitors of folk?

    Alternatives to folk include CRMs like Nutshell, Salesflare, and Attio, as well as marketing automation platforms like ActiveCampaign and HubSpot Marketing Hub. These competitors offer various features and focus on different business sizes and needs.

  • Is folk legit?

    Folk is a generally safe software choice with positive reviews on G2 and TrustPilot. Users praise its user-friendly interface and LinkedIn integration. However, some users find its functionality limited for larger teams. Consider exploring alternative CRMs if your team size is a concern.

  • How much does folk cost?

    Folk offers three paid plans: Standard ($20/member/month), Premium ($40/member/month), and Custom (starting at $80/member/month). While there's no free plan, all options include a 14-day free trial to explore their features.

  • Is folk customer service good?

    Based on the reviews, Folk's customer service is highly praised by users. They describe the support team as responsive, helpful, and quick to resolve issues.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.