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Company health
Clay description
Clay is a data enrichment and outreach tool that helps businesses improve sales outreach. It offers access to over 75 data providers, AI-powered research, and personalized messaging features, all within a user-friendly spreadsheet interface. Clay aims to streamline the lead generation process, improve data accuracy, and automate repetitive tasks, allowing sales teams to focus on building relationships and closing deals.
Who is using Clay?
Who is Clay best for
Clay is a powerful data enrichment and outreach tool ideal for sales teams in tech, particularly software, companies. Users praise Clay's intuitive spreadsheet interface and AI-powered features, including ChatGPT integration, for streamlining personalized outreach. However, some users find the credit system confusing and costly. If you're a growing software company looking to boost sales efficiency, Clay might be the right fit, but be sure to understand the pricing structure.
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Best for small to medium-sized tech companies, especially in software.
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Ideal for software companies looking to enhance sales outreach with AI and data enrichment.
Clay features
| Supported Clay offers AI-powered research by combining premium data access with AI agents. |
| Supported Clay supports email enrichment by gathering email addresses from multiple sources, validating their accuracy, and integrating this data into various sales and marketing tools. |
| Supported Clay enriches lead data with firmographic information like company size, industry, and revenue. |
| Supported Clay enriches customer data with company size, industry, location, and technology usage. |
| Supported Clay uses AI and integrates with data providers to send personalized messages at scale. |
| Supported Clay enriches contact data with details like job titles and company information. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Clay reviews
- Highly praised for its powerful and versatile data enrichment capabilities, consolidating access to numerous data providers.
- Intuitive spreadsheet-like interface makes it user-friendly even for those without coding experience.
- AI features, including ChatGPT integration, enable advanced personalization and automation for outreach campaigns.
- Strong community support and responsive customer service via Slack contribute to a positive user experience.
- The credit system can be confusing, especially for new users, leading to unintentional overspending.
- Credit costs can be high, especially for AI features and extensive data enrichment.
- Some integrations, while numerous, may require further refinement and polishing for seamless functionality.
- Occasional glitches or slow performance can hinder workflow, especially when handling large datasets.
Clay pricing
The commentary is based on 59 reviews from Clay G2 reviews.
Clay's credit-based pricing can be confusing and expensive if not used strategically with APIs and integrations. However, many reviewers feel the cost is justified by the value provided, especially for high-volume outbound sales and lead generation. Some users suggest more transparency in pricing would be beneficial.
Users sentiment
See the Clay pricing page.
Clay alternatives
HubSpot Sales HubBetter for established businesses seeking an all-in-one sales and marketing platform. It has a more established market presence and offers broader functionality beyond data enrichment and outreach. Users appreciate its ease of use and seamless integrations, though some find the pricing model complex. A strong HubSpot Sales Hub alternative for those prioritizing a simpler, data-focused tool.Read more
clay-3 vs Apollo.ioHas broader industry coverage. Website traffic is growing faster. Offers lead routing and AI-powered meeting tools. Rated 3.9/5 on Glassdoor. Users mention issues with data accuracy and a clunky interface. A Clay alternative, Apollo.io competitor.Read more
clay-3 vs amplemarketHas broader appeal across various business types. Has significantly more momentum in terms of website traffic growth. Offers more structured pricing plans. Boasts higher average ratings on Glassdoor.Read more
ClaudeMore focused on content creation, coding, and general AI assistance. Has significantly more momentum. A Claude alternative for sales outreach.Read more
Locale.aiBetter for operations teams needing real-time monitoring and alerting. Has a faster website traffic growth but slower employee growth. G2 rates it 4.5/5. A Clay competitor and alternative for incident management.Read more
RetoolBetter for internal tool development. Caters to a wider range of industries including Healthcare, Retail, and Education. Has grown website traffic more and offers mobile approvals.Read more
Clay FAQ
What is Clay and what does Clay do?
Clay is a data enrichment and outreach tool that uses AI to streamline sales outreach. It offers access to numerous data providers, AI-powered research, and personalized messaging within a user-friendly spreadsheet interface. Clay helps improve lead generation, data accuracy, and automates repetitive tasks.
How does Clay integrate with other tools?
Clay integrates with various tools through its API and existing integrations. It connects with popular CRMs, marketing automation platforms, and other sales engagement tools to streamline workflows and data synchronization. Clay also offers integrations with several data providers for enriching contact and company information.
What the main competitors of Clay?
Clay's main competitors include Apollo.io for sales intelligence and engagement, Regie.ai and Lyne.ai for AI-powered outreach, and Amplemarket for broader sales automation. Actively AI also competes, focusing on lead prioritization and personalized messaging.
Is Clay legit?
Clay is a legitimate data enrichment and outreach tool praised for its robust features and user-friendly interface. While the credit system and pricing can be complex, its AI-powered research and personalized messaging capabilities enhance sales outreach efforts, making it a safe and valuable tool for businesses.
How much does Clay cost?
I couldn't find pricing details for Clay. For the most current pricing information, it's best to visit Clay's website directly. This will ensure you have the latest details about whether Clay is worth the investment for your needs.
Is Clay customer service good?
Clay's customer support receives overwhelmingly positive feedback. Users consistently praise the responsiveness and helpfulness of the support team, particularly through their active Slack community. This readily available assistance contributes significantly to a positive user experience, especially given the platform's complexity.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.