Clay celebrity stacks
41 stacks
Noam Nisand
Leed Services Founder
You don’t need 78 AI tools. Just a few good ones.
The new model is a 6-person powerhouse that operates like a 20+ person company. How? By leveraging incredibly powerful tools and agents.
These are ALL of the best-in-class tools every early-stage startup should be using:
Piotr Smolen
CEO at symmetrical.ai
SaaS tools (plus our tech stack) that we use today at symmetrical.ai
Here is the simplified tech stack that I use to run my company.
Nilay Mody
Founder at Central (YC S24)
38 essential tools our startup can't survive without:
Monika Andronova
Founder & CEO startbereit
Whether you’re just starting out or scaling up, these tools are worth checking out 👇
Niko Kempas
Founder & CEO at Ikoni Digital
My current list-building process:
Michel Lieben
Founder / CEO @ ColdIQ
Sales Technology is a 65.6B market with 10,000+ software applications. I run a $3.6M/year prospecting agency and tested 200 tools for 100+ clients. Here’s what your stack needs:
Aaron Reid
Founder Serpire.ai | Clay Expert
This exact system brings me 20+ meetings per month consistently, if you scaled it then could 2x or 3x this amount.
Robert Bradley
Founder & Chief GTM Strategist at Profit Labs A
Does your tech stack hold up? Here are Must-Haves for the Modern Sales Stack:
Insanely useful AI tools your team should be using right now.
The latest additions to our tech stack 👇 Software is saving my personal life. [IMO] I'm doing what 3 people would have been doing just 3 years ago. Shout out to the teams constantly validating new softwares and experimenting to making their lives and businesses better.
Fivos Aresti
Partner @ ColdIQ
The tech stack that runs our 7-figure GTM agency:
Brice Maurin
CEO&Founder La Growth Machine
Every VP of Sales thinks they need a complicated tech stack. It’s a misconception. Our sales team continues to exceed quota only using these 7 tools.
Arnaud Renoux
Co-Founder at Scalelist
My current sales stack - 21 SaaS I’m not ready to churn from 👇
Charlie Hills
I use AI to create content that converts
60 AI Tools, 12 Categories. 1 Ultimate Cheatsheet... Businesses often get caught up in: - Shiny new technologies - Overly complex solutions - Unproven methods When there are more effective tools... that can transform operations and results. Noam and I handpicked the best ones for you:
Bill Stathopoulos
CEO, SalesCaptain
Key Trends For Successful GTM Workflows
I’ve been diving deep into this because I truly believe AI agents are about to dominate and here is my take on the best in the game by category right now:
Christian Plascencia
Co-Founder & CMO at RevGrowth.ai
The GTM Engineer “essentials” tech stack:
https://www.linkedin.com/company/grow-with-clay/
The GTM engineering tools I'm using.
Inside of a $10M+ company that generates leads without cold email or ads! ⬇️ We all use the same methods for lead gen: ❌ Cold emails ❌ LinkedIn DMs ❌ Paid ads This $10M+ company did the opposite. They used Handwritten letters + memes + automation + PAS framework. 🔹 Step 1: Build an intent list using lemlist Clay, PhantomBuster and Evaboot (funding, hiring, news). 🔹 Step 2: Send automated handwritten notes (Handwrytten + Audience.co + Make) 🔹 Step 3: Follow up with a meme using Smartlead & second handwritten note (5-7 days later). 🔹 Step 4: Email sequence using PAS framework (Problem → Agitation → Solution). Email 1: Pattern interrupt Email 2: Pain point + meme Email 3: Solution + workflow They have a closing rate of 60% pretty high than average!
Outbound Isn’t Just Cold Emails Anymore – Here’s What Works in 2025 Here’s how top sales teams are doing it: 1️⃣ Automate & Scale Cold Emailing (Without Getting Ignored) Zapmail.ai → Automates the entire email setup process so your campaigns run smoothly. Smartlead → Sends high-volume, personalized cold emails while avoiding spam filters. 2️⃣ Identify High-Intent Prospects Before Your Competitors Do Trigify.io → Finds key intent signals (job changes, funding, new hires, website visits) so you reach out at the right time. Leadspicker → Monitors job posts, social activity & hiring changes and turns them into actionable leads. 3️⃣ Automate LinkedIn & Multichannel Outreach: Humanlinker → Personalizes LinkedIn outreach with automated video messages. Amplemarket → Sends automated voice notes on LinkedIn for a personal touch. Cold DM → Optimizes IG DMs for high-response outbound. La Growth Machine → Handles multi-channel cold outreach across LinkedIn, Twitter, Instagram, and more. 👉 Why This Works: People are overwhelmed with email. A LinkedIn voice note or a Twitter DM can stand out and feel more human. 4️⃣ Get The Right Data: Persana AI & Airscale → Enrich lead magnets to improve conversion rates. Clay → Provides deep, AI-powered enrichment for better prospecting. BetterContact → Enhances your contact data for more accurate targeting. 👉 The Key: Clean, enriched data = higher response rates, fewer wasted touches, and more booked meetings.
Outbound stack for different maturity stages 👇 LEVEL 1: POC Stage Keep your stack lean and don’t overcomplicate. You don’t have processes and you’re probably the only one selling. Use a lean stack: - Enrich your TAM from 75+ sources (Clay) - Enrich contact info (Fullenrich/Prospeo.io) - Send emails (Smartlead/Instantly.ai) - Leverage warm intros (Sales nav/Referly) → Best suited if you have a big TAM and/or getting started LEVEL 2: Growing Stage Once you start getting traction from 1 or 2 acquisition channel(s), start prioritizing your accounts based on signals rather than industry-based criteria. You can start to : - Streamline your gtm orchestration (Cargo) - Identify website visitors (Koala/Leadfeeder) - Find companies hiring your ICP (Datachimp) - Find similar companies (Ocean.io) - Multichannels campaigns (lemlist) - Prioritize 2-3 signals (Hiring, site visitors, ...) → Best suited for SaaS between 1M to €10M ARR LEVEL 3: Scaling Stage When you’ve created clear sales playbooks and designed systems to scale your sales motion. You can start to: - Track multiple signals (Common Room/Pocus) - Leverage partnerships (introw.io/Crossbeam) - Run person-based ads (Userled/Influ2) - Use Gifts Delivery (Alyce by Sendoso) - Experiment with 2-3 signals per quarter → Best suited for SaaS with an hybrid motion → Or companies with a TAM <10,000 companies
Patrick Spychalski
Co-Founder at The Kiln
Here are the top 5 scrapers we use at Kiln
Aaron Reeves
Outbound OS Founder
The Modern SDR Tech Stack (How to be more efficient than whole teams) The B2B landscape has changed a ton over the last year. Reps use to have to: - Manually find accounts - Research each one 1 by 1 - Spend hours finding valid contact info But times have changed, the top reps are using the best tech. Tech that saves them hours every week, so they can: - Focus on selling - Finding the ready to buy accounts - Creating targeted messaging for them So here are the tools you need to join that list! Tool 1: A lead database You need a place to find all your prospects. For me my go to is Sales Navigator. It is the biggest B2B database and also has accurate info. This will be the base, but isn’t enough on it’s own. Tool 2: Enrichment & Orchastriction There is a reason Clay was everywhere last year. In my opinion it is the single most powerful tool for reps & teams. After pulling in your list from sales nav you can do so much like: - Find trigger events {headcount growth, open roles} - Find contact info {use a waterfall of providers to get valid info} - Create personalized messaging {use custom first lines for each prospect} What use to take 10-20 hours a week of manual work can be automated in minutes now. Clay should be the centre piece of your GTM. Relevancy + Personalization = The highest response rate Tool 3: Sequencing Multi channel messaging is the best way to get replies consistently. You need to be famialr across multiple channels. - Cold calls - Cold DMs - Cold emails For me tools like Lemlist are great for this. Instead of setting hundreds of maual tasks that pile up, I can set the majority to automted and still have my manual call tasks. If I was to ever be a rep again this is the process i’d follow. This is exactly what I do right now to prospect for Outbound OS & book meetings every week. (Last week this process booked 5 great B2B calls for me) Tech shouldn’t replace you, but it should make your life easier.
You don’t need 120+ tools... Just a few really good ones!
Aaron Reeves
Outbound OS Founder
You don’t need 120+ tools... Just a few really good ones!
Felix Frank
Founder @StackOptimise
You don’t need 120+ tools. Just a few really good ones!
Alex Vacca
Co-Founder & COO at ColdIQ
You don’t need 120+ tools... Just a few really good ones!
Melissa Gaglione
CEO&Founder ASYNC Sales Co
You don’t need 120+ tools... Just a few really good ones!
Keep these tools in mind when you are trying to build account lists. Each one has their strengths.
Kyle Poyar
Co-Founder & Operating Partner | Growth Unhinged
The best automated GTM plays you’re not running
Brendan Short
Founder @ The Signal
Tech stack I'm using most frequently with clients (in alphabetical order)
Bethany Stachenfeld
Co-founder & CEO at Sendspark
Workflow to book 250+ demos & 1000+ new signups per month for SaaS startup:
Vlad Oleksiienko
Growth @ Reply.io
I've mapped multiple AI tools across 20 categories that help teams book 2-3x more meetings
Alex Lindahl
GTM Engineer, Clay
This is my LinkedIn signal and automated outreach workflow that's driving newsletters signups behind the scene. I learned this one from Parthi Loganathan , the CEO/Founder of Letterdrop. This is a quick video walkthrough of the Clay table and also These are the steps that are all automated: 1. Monitor keywords on LinkedIn with Letterdrop 2. Trigger sends person’s profile + content into Clay 3. AI analyzes and categorizes the post within Clay 4. Waterfall enrichment kicks off to find that person’s work email 5. Multiple variants of an email are created to match with the categorization 6. Email is sent to Smartlead (built by Vaibhav Namburi) 7. Smartlead automatically sends out the email 8. Prospect opens email and goes to check out newsletter 9. % of those prospects convert to a newsletter subscriber
Chris Viglietta
GTM Engineer @ Clay
Penn Frank
Co-Founder @StackOptimise
Ultimate Lead Nurturing Workflow: Automating lead generation is easy. Automating lead nurturing is hard. Or at least, untapped. We've cracked the TOFU formula. But our service is worthless if our clients aren't closing. So that's a key focus for us this year: Pipeline conversion. Steal this epic workflow start driving MOFU.
