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ZenABM description
ZenABM helps mid-sized B2B companies using LinkedIn for account-based marketing (ABM). It connects to your LinkedIn Ads and CRM (currently HubSpot) to measure campaign effectiveness and identify promising accounts. ZenABM scores accounts based on engagement, segments them into ABM stages, and provides actionable analytics dashboards. It automates alerts and workflows to improve sales outreach. Features include campaign performance analysis, account intent identification, and (coming soon) AI-powered campaign optimization.
Who is using ZenABM?
Who is ZenABM best for
ZenABM helps mid-sized B2B companies using LinkedIn and HubSpot for account-based marketing (ABM). It scores accounts based on engagement, segments them into ABM stages, and provides actionable analytics. ZenABM automates alerts and workflows to improve sales outreach. Key features include campaign performance analysis, account intent identification, and AI-powered campaign optimization.
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Ideal for mid-sized B2B companies (101-1000 employees) using HubSpot and LinkedIn for ABM.
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Best fit for Software, IT & Telecommunications, Marketing & Advertising, and Professional Services.
ZenABM features
| Supported ZenABM identifies ready-to-buy companies based on intent signals from LinkedIn campaigns and pushes them to your CRM. |
| Supported ZenABM offers done-for-you analytics dashboards that provide account scoring, segmentation, and insights into influenced pipeline. |
| Supported ZenABM uses LinkedIn campaign engagements to identify buyer intent and pushes it to HubSpot. |
| Supported ZenABM sends email and Slack alerts, assigns owners, and builds workflows for following up on hot accounts. |
| Supported ZenABM combines LinkedIn engagement data with CRM deal values to analyze campaign effectiveness. |
| Supported ZenABM allows creating workflows to move accounts between campaigns based on ABM stage and CRM events. |
| Supported ZenABM's AI agent optimizes ad performance, switches off laggards, and dynamically allocates budget. |
ZenABM pricing
See the ZenABM pricing page.
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ZenABM has a free trial.
Starter
LinkedIn Company Insights with Intent, Default Account scoring (based on LinkedIn Ad Impessions, Engagements, Clicks & Your CRM Data), Company intent (based on specific LinkedIn Campaign, Campaig Performance Analytics Dashboards, Up to 1 ABM campaign defined, Hubspot integration (bi-directional)
Growth
LinkedIn Company Insights with Intent, Customizable Account Scoring, Customizable Company Intent, Separate Analytics Dashboard for Different ABM Campaigns, Up to 3 ABM Campaigns, Hubspot integration (bi-directional), Coming Soon: BDR assignment, Slack Notifications, Weekly email reports
PRO (with AI)
LinkedIn Company Insights with Intent, Customizable Account Scoring, Customizable Company Intent, Separate Analytics Dashboard for Different ABM Campaigns & Clients, Unlimited ABM Campaigns, Hubspot integration (bi-directional), Coming Soon: Client profiles, Workflows - start & pause Linkedin campaigns based on account stages, send email & linkedIn messages, Smart impression capping
ZenABM alternatives
TrenDemonBetter for larger enterprises and website personalization. Stronger customer support. A TrenDemon alternative focused on broader ABM and personalized customer journeys.Read more
Madison Logic PlatformBetter fit for larger enterprises. Broader marketing channel support beyond LinkedIn. Madison Logic Platform is growing faster. Stronger customer support based on user reviews.Read more
ZoomInfo SalesBetter for lead generation, sales engagement, and data management. Suited for mid-size to large B2B companies. Wider industry applicability. Offers firmographic and email enrichment, lead routing, and email discovery. Has larger brand presence and faster growth. More established product with generally positive user reviews, but some concerns about data accuracy and pricing.Read more
LeadmonkBetter for scheduling meetings and automating workflows. Focuses on converting leads into meetings, unlike ZenABM's focus on ABM advertising. Caters to a broader range of industries. G2 and Capterra reviews praise ease of use and customer support.Read more
AccountPalBetter fit for larger enterprises using Salesforce, offering lead-to-account matching and automated lead conversion. A ZenABM competitor focusing on account insights and automation.Read more
Influ2More suited for larger enterprises. Broader cross-platform ad targeting including Facebook and Google, not just LinkedIn. Stronger customer support and user experience. Influ2 is growing faster.Read more
ZenABM FAQ
What is ZenABM and what does ZenABM do?
ZenABM is an account-based marketing (ABM) platform for mid-sized B2B companies using LinkedIn and HubSpot. It scores accounts, segments them into ABM stages, and offers actionable analytics dashboards. ZenABM automates alerts and workflows, identifies buyer intent, and analyzes campaign performance. AI-powered campaign optimization is coming soon.
How does ZenABM integrate with other tools?
ZenABM integrates with LinkedIn Ads and HubSpot CRM to measure campaign effectiveness and identify promising accounts. It automates alerts and workflows, pushing account insights and triggering actions in connected systems. Future integrations may expand its connectivity.
What the main competitors of ZenABM?
Top alternatives to ZenABM include TrenDemon, Madison Logic Platform, and ZoomInfo Sales. These platforms offer similar ABM functionalities like account identification, targeted advertising, and campaign analytics. Leadmonk, AccountPal, and Influ2 also provide related sales and marketing automation features.
Is ZenABM legit?
ZenABM appears legitimate, offering account-based marketing tools for mid-sized B2B companies using LinkedIn and HubSpot. It features account scoring, intent identification, and automated workflows. A free trial and tiered subscription pricing are available.
How much does ZenABM cost?
ZenABM pricing starts at $59 per feature/month for the Starter plan, $75 per feature/month for the Growth plan, and $99 per feature/month for the PRO plan. A free trial is available to test if ZenABM is worth it for your product pricing needs.
Is ZenABM customer service good?
There are no customer reviews available to determine if ZenABM's customer service is good.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.