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Madison Logic Platform description
Madison Logic Platform is a global account-based marketing (ABM) platform designed to help large businesses identify and engage with key decision-makers at potential client companies. It uses data to pinpoint those most likely to purchase, then reaches out through targeted advertising on various channels like social media and video. Madison Logic tracks the effectiveness of these campaigns and provides data on how they impact sales. This helps businesses get noticed by the right people and ultimately boost sales more efficiently.
Who is Madison Logic Platform best for
Madison Logic Platform is an account-based marketing (ABM) platform designed for large businesses. It helps identify and engage key decision-makers at potential client companies through targeted advertising and data-driven insights. Users praise its lead generation capabilities and helpful customer support. However, some have noted limitations in customization and data export.
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Ideal for medium to enterprise-sized businesses.
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Suitable for various industries.
Madison Logic Platform features
| Supported Madison Logic Platform supports tracking and analyzing marketing campaigns. |
| Supported Madison Logic simplifies ABM through a unified platform, data-driven insights, and multi-channel engagement. |
| Supported Madison Logic uses intent data, including website visits, content downloads, and webinar registrations, to identify buying intent. |
| Supported Madison Logic Platform allows targeting specific audiences using account-based marketing and intent data. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Madison Logic Platform reviews
We've summarised 209 Madison Logic Platform reviews (Madison Logic Platform G2 reviews) and summarised the main points below.
- Highly responsive and helpful customer support team, consistently praised.
- Effective ABM targeting and lead generation capabilities, delivering valuable leads.
- Robust reporting features and account-level insights.
- Seamless integration with marketing automation platforms like Salesforce and Marketo.
- User-friendly platform and intuitive dashboard for easy navigation and data analysis.
- Limited customization options within the platform.
- Data export limitations require manual intervention from Madison Logic representatives.
- Occasional delays in reporting and data delivery.
- Some inconsistencies in lead quality, requiring replacements.
- Login process can be tedious and occasionally requires admin intervention for password resets.
Madison Logic Platform pricing
The commentary is based on 30 reviews from Madison Logic Platform G2 reviews.
Madison Logic Platform is generally considered a valuable tool for lead generation and ABM, but its pricing is a frequent concern. While some reviewers find the cost per lead reasonable and competitive, others describe it as expensive or high, especially in certain markets.
Users sentiment
Madison Logic Platform alternatives
HubSpot Sales HubBetter for small to mid-sized businesses needing sales automation and a user-friendly interface. A HubSpot Sales Hub alternative for those prioritizing ABM for enterprise-level clients.Read more
TrenDemonBetter for coordinating sales and marketing for ABM. Geared towards website personalization and customer journey tracking. Has stronger momentum in website traffic growth.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry fit. Grows faster than Madison Logic. Integrates with HubSpot CRM. More user-friendly but free features are limited.Read more
Dubb: Sales Video System + CRMBetter for sales teams and marketers incorporating video. Focuses on personalized video messaging, not account-based marketing. Primarily for small to medium businesses. Good customer service and ease of use reported. Negative pricing sentiment.Read more
AccountPalBetter fit for Salesforce users. Has garnered positive ratings on G2. Madison Logic Platform is growing faster.Read more
Madison Logic Platform FAQ
What is Madison Logic Platform and what does Madison Logic Platform do?
Madison Logic Platform is an account-based marketing (ABM) platform that helps B2B companies identify, target, and engage key decision-makers at target accounts. It leverages data and insights to drive targeted advertising campaigns across multiple channels, boosting sales and marketing effectiveness. The platform offers robust reporting and analytics to measure campaign performance and optimize results.
How does Madison Logic Platform integrate with other tools?
Madison Logic Platform integrates seamlessly with marketing automation platforms like Salesforce and Marketo. This integration enhances data synchronization and streamlines campaign management for improved efficiency. It also supports data export, though this may require manual intervention from Madison Logic representatives.
What the main competitors of Madison Logic Platform?
Alternatives to Madison Logic Platform include HubSpot Marketing Hub, Terminus, 6sense, and Demandbase. These platforms offer similar ABM capabilities, such as targeted advertising, account-based reporting, and lead generation tools.
Is Madison Logic Platform legit?
Yes, Madison Logic Platform is a legitimate ABM platform. It's known for effective targeting and lead generation, backed by a responsive customer support team. However, some users have noted limitations in customization and data export capabilities.
How much does Madison Logic Platform cost?
I cannot find pricing details for Madison Logic Platform. Contact Madison Logic directly to discuss pricing and determine if the platform's product features are worth the investment for your business.
Is Madison Logic Platform customer service good?
Customer service for Madison Logic Platform is generally viewed positively. Users consistently highlight the helpfulness, responsiveness, and expertise of the support team. They are seen as knowledgeable, patient, and readily available to address questions and provide guidance. While some users mention occasional communication issues, the overall sentiment towards customer service is favorable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.