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Influ2 description
Influ2 is an advertising platform designed for businesses selling to other businesses. It helps target specific individuals within companies, rather than casting a wide net. Influ2 lets you show ads to these individuals across various online platforms like LinkedIn, Facebook, and Google. It helps you understand which individuals engage with your ads and provides insights to your sales team for more effective follow-ups. Influ2 also tracks the impact of your ads on sales pipeline and revenue. It integrates with popular sales and marketing tools for a seamless workflow.
What companies are using Influ2?
Who is using Influ2?
Who is Influ2 best for
Influ2 is an ideal platform for B2B businesses aiming to enhance their account-based marketing (ABM) strategies. Users praise its precise targeting capabilities and seamless CRM integrations, enabling personalized ad campaigns. However, some have noted challenges with match rates and UI/UX. This platform excels in nurturing leads and driving sales outreach through highly targeted advertising, especially for small to medium-sized businesses.
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Best fit for small to medium-sized businesses.
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Suitable for B2B companies focused on account-based marketing (ABM).
Influ2 features
| Supported Influ2 integrates with various sales and marketing tools, including CRM, MAP, and sales engagement platforms. |
| Supported Influ2 supports cross-channel advertising campaigns across social and display networks. |
| Supported Influ2 simplifies ABM through person-based targeting, personalized messaging, and integrations. |
| Supported Influ2 crafts personalized messages at scale, using engagement data and machine learning to improve reply rates. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Influ2 reviews
We've summarised 105 Influ2 reviews (Influ2 G2 reviews) and summarised the main points below.
- Highly targeted advertising down to the individual contact level, enabling precise ABM initiatives.
- Excellent customer support and helpful account managers, praised for their responsiveness and proactive assistance.
- Seamless integration with CRM platforms like HubSpot and Salesforce, facilitating data sharing and sales outreach.
- Robust reporting features offer detailed insights into ad engagement and contact-level interactions.
- Effective for nurturing leads, building brand awareness, and supporting outbound sales efforts.
- Match rates can be low, especially for EMEA regions.
- UI/UX can be confusing, especially in V2.
- Lack of dynamic personalization on ads, unlike competitors like Demandbase.
- Limited visibility into ad platform impressions and delivery reporting can be confusing.
- Editing content set names and creating custom dashboards require manual intervention.
Influ2 pricing
The commentary is based on 22 reviews from Influ2 G2 reviews.
Influ2's pricing is considered high-end by some, but many reviewers feel it's worth the investment due to its precise targeting and resulting ROI. Several users mention cost savings due to reduced ad spend on irrelevant leads and increased sales. One reviewer noted a preference for a yearly subscription for better value.
Users sentiment
Influ2 alternatives
N.RichBetter user experience and customer support. Has more transparent pricing. Growing slower than Influ2.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. A broader appeal to various industries and business sizes makes it a suitable Influ2 alternative.Read more
HubSpot Sales HubBetter for sales teams focused on streamlining processes and automation. A more user-friendly interface is mentioned in user reviews. Broader industry applicability. More affordable pricing options are available.Read more
WASKBetter for managing multiple social media ad campaigns. Caters to businesses of all sizes, unlike Influ2's focus on medium to large enterprises. Provides more accessible and efficient digital advertising management. Offers positive pricing sentiment. WASK is a strong Influ2 competitor and alternative.Read more
Demandbase OneBetter for identifying in-market accounts and maximizing B2B opportunities. Has broader industry applicability but slower momentum. A strong Influ2 competitor for larger businesses.Read more
eLink ProMore focused on LinkedIn and Twitter for social selling and recruitment. Better for smaller businesses seeking automation on these platforms. An Influ2 alternative and competitor.Read more
Influ2 FAQ
What is Influ2 and what does Influ2 do?
Influ2 is a B2B advertising platform specializing in person-based targeting. It allows businesses to reach specific individuals across multiple channels, track engagement, and provide sales teams with valuable insights. This targeted approach helps improve ad effectiveness and drives sales pipeline growth.
How does Influ2 integrate with other tools?
Influ2 integrates with various sales and marketing tools, including CRM, marketing automation platforms (MAP), and sales engagement platforms. This allows for a seamless workflow and enhanced data sharing between different systems. It also simplifies account-based marketing (ABM) through these integrations.
What the main competitors of Influ2?
Top Influ2 competitors include Demandbase One, HubSpot Marketing Hub, and N.Rich. These alternatives offer similar features like ABM advertising, sales and marketing integrations, and lead nurturing capabilities. Other competitors like ActiveCampaign and Mailchimp focus on broader marketing automation.
Is Influ2 legit?
Yes, Influ2 is a legitimate advertising platform specializing in account-based marketing. It's known for its precise targeting and integrations with popular sales tools, though some users find the interface complex and desire more dynamic ad personalization. It appears safe and reliable based on generally positive user reviews.
How much does Influ2 cost?
Influ2 does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific product needs and the number of target accounts.
Is Influ2 customer service good?
Customers consistently praise Influ2's customer service, describing the support team as "amazing," "exceptional," "incredible," and "top-notch." Account managers are commended for their proactive assistance, helpfulness, and responsiveness, making implementation and ongoing support a breeze.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.