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Demandbase One description
Demandbase One is a comprehensive software platform designed to help businesses identify and close more deals. It does this by providing tools for both marketing and sales teams to coordinate their efforts and target the right companies with the right message at the right time. Demandbase One offers a suite of features, including account identification, personalized advertising, website personalization, and sales intelligence, all within a single platform. This helps businesses of all sizes to improve efficiency and increase revenue by aligning their sales and marketing activities.
Who is Demandbase One best for
Demandbase One is a powerful platform ideal for B2B enterprises seeking to boost sales and marketing alignment. Users praise its comprehensive account view and excellent support team. However, some find the platform's flexibility and lead-to-account matching challenging. It's best for medium to large businesses in software, IT, and telecommunications looking to enhance their ABM strategy.
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Best fit for medium and enterprise companies.
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Ideal for B2B software, IT, and telecommunications companies.
Demandbase One features
| Supported Demandbase One uses AI to provide insights into market trends and sales opportunities. |
| Supported Demandbase One personalizes websites based on visitor characteristics and behavior. |
| Supported Demandbase One supports account-based marketing by identifying key decision-makers, facilitating outreach, and improving deal closures. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Demandbase One reviews
We've summarised 1616 Demandbase One reviews (Demandbase One Capterra reviews and Demandbase One G2 reviews) and summarised the main points below.
- The holistic view of accounts provided by Demandbase One is invaluable.
- It offers a comprehensive perspective on all relevant information about each account, including the associated people from Salesforce, whether they are leads or contacts, as well as the level and type of engagement.
- This integrated approach allows for more informed decision-making and abm strategies.
- Additionally, their CSMs and support team are excellent.
- The platform lacks some flexibility when adapting to specific company needs, which can be limiting.
- The L2A (Lead-to-Account) Matching engine is not always intuitive, making it challenging to maintain high data quality for lead-to-account associations.
- Additionally, syncing issues can arise, where data may not update seamlessly.
- A further downside is the inability to delete old lists if they have been used for advertising campaigns, which can lead to clutter and confusion over time.
Demandbase One pricing
The commentary is based on 80 reviews from Demandbase One Capterra reviews and Demandbase One G2 reviews.
Demandbase One pricing is generally considered high, especially for smaller companies or those with limited budgets. Some users mention difficulty justifying the cost, particularly for add-ons or advertising features. However, many users feel the platform's value, data quality, and support justify the expense for ABM strategies.
Users sentiment
See the Demandbase One pricing page.
Demandbase One alternatives
IntegrateBetter for managing and organizing marketing campaigns with a focus on high-quality data. Integrate is growing slower and has lower ratings. Users report slower loading times and complex campaign setup.Read more
HubSpot Marketing HubBetter for companies focused on inbound marketing and lead generation. Caters to a wider range of industries including retail, consumer goods, and automotive. Has more momentum based on employee growth. A more popular Demandbase One competitor with a larger user base.Read more
MediaflyBetter for content sharing and sales presentations. Caters to a similar audience but has significantly less momentum. Users appreciate the sales insights and ease of use, but dislike the limited Excel integration and resource organization.Read more
HubSpot Sales HubBetter for mid-sized businesses needing sales automation and a user-friendly interface. A Demandbase One competitor, HubSpot Sales Hub offers tighter CRM integration and broader industry applicability but has some limitations in reporting customization and mobile app experience. It also lacks the account-based marketing focus.Read more
OverloopBetter for smaller businesses focused on outbound sales automation. More user-friendly, with easier LinkedIn integration and workflow automation. Lacks the comprehensive ABM features and broader marketing capabilities.Read more
WayMoreBetter for smaller businesses. Has multi-channel integrations including email, SMS, WhatsApp, and Viber. Demandbase One is growing faster. Focuses more on marketing automation and communication tools as a Demandbase One alternative.Read more
Demandbase One FAQ
What is Demandbase One and what does Demandbase One do?
Demandbase One is a B2B revenue acceleration platform combining sales intelligence, account-based advertising, and website personalization. It helps marketing and sales teams align, target key accounts, and close deals faster. It provides a holistic view of accounts, including engagement data and insights, facilitating informed decision-making and personalized outreach.
How does Demandbase One integrate with other tools?
Demandbase One integrates with other sales and marketing tools, including Salesforce, to provide a holistic view of customer accounts. This integration enhances data synchronization, streamlines workflows, and improves overall sales and marketing alignment. It also offers integrations with other popular business tools to enhance functionality.
What the main competitors of Demandbase One?
Top alternatives to Demandbase One include 6sense, Terminus, RollWorks, and Triblio. These platforms offer similar features such as account identification, personalized advertising, and sales intelligence.
Is Demandbase One legit?
Yes, Demandbase One is a legitimate software platform. It's known for providing a holistic view of accounts and robust sales intelligence features, though some users find the platform's flexibility and lead-to-account matching could be improved. It's generally well-regarded for customer service and ease of use.
How much does Demandbase One cost?
Demandbase One does not publicly disclose pricing information. Contact their sales team to get a customized quote based on your specific needs and the features you require.
Is Demandbase One customer service good?
Demandbase One's customer service receives overwhelmingly positive feedback. Users consistently praise the responsiveness and helpfulness of the support team and CSMs, highlighting their proactive approach and deep product knowledge. While some onboarding challenges are noted, the overall sentiment towards customer service is highly favorable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.