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HG Insights description
HG Insights provides data about what technology products businesses are using. This helps companies in the technology sector sell more effectively. Their data shows which companies use which software and hardware, how much they spend, and other details about their technology choices. This allows sales and marketing teams to identify potential customers, understand their needs, and target their efforts more effectively. HG Insights primarily serves large technology companies but is a useful tool for any business looking to understand their competitors or target businesses using specific technologies.
Who is HG Insights best for
HG Insights reveals which technologies businesses use, empowering tech companies to target the right prospects. Users praise the detailed data on product usage, spend, and install base, which helps identify potential customers and understand their needs. Some find limitations with data on smaller organizations and cost.
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Best fit for mid-size and large businesses.
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Ideal for technology companies, especially software and SaaS providers.
HG Insights features
| Supported HG Insights enriches lead data with technographic information like software and hardware used. |
| Supported HG Insights supports competitive analysis by providing technology intelligence, market analysis, and competitor insights. |
| Supported HG Insights supports technographics to identify technologies used by prospects for tailoring messaging and identifying upselling or cross-selling opportunities. |
| Supported HG Insights supports competitor monitoring with detailed insights into competitors and market positioning. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
HG Insights reviews
We've summarised 412 HG Insights reviews (HG Insights G2 reviews) and summarised the main points below.
- Detailed data on technology products used by businesses, including spend and install base
- Helpful for identifying potential customers and understanding their needs
- Variety of data fields for building account-level TAM
- Easy to use and integrate with Salesforce
- Rich and meaningful data with detailed customer insights
- Excellent customer support, responsive and helpful
- Easy to access and interpret data
- Granular filtering options in opportunity generator
- Improved account visibility for finding quality leads
- Limited data on smaller organizations and inaccurate firmographics
- Limited Salesforce integration; not all platform data is available in Salesforce
- Public sector data and company hierarchies have limitations
- Cost-prohibitive for all end-users
- Occasional inaccuracies in spend data
- Difficult to narrow down the size of exported lists
- Manual information input sometimes required
HG Insights pricing
The commentary is based on 27 reviews from HG Insights G2 reviews.
HG Insights pricing is considered premium and cost-prohibitive for some, especially regarding CRM integrations and providing access to all users. While the free version is limited, many find the paid version valuable for its extensive data and insights, justifying the investment for specific use cases. Annual price increases have been noted as a concern.
Users sentiment
HG Insights alternatives
HubSpot Sales HubBetter suited for a wider range of industries, including Healthcare, Finance, E-commerce, and Retail. Provides a more user-friendly experience and easier implementation. Offers more affordable pricing plans.Read more
Foundry IntentMore focused on identifying active buying signals for software and tech products. Lower ratings on Glassdoor. Has less momentum based on employee growth. Users report issues with inaccurate intent signals and a clunky interface.Read more
HubSpot Marketing HubBetter for broader industry application including Healthcare, Finance, E-commerce, Retail, Consumer Goods, Manufacturing, Education, Real Estate & Construction, Hospitality & Tourism, Transportation & Logistics, Media & Entertainment, Non-profit & Government, Marketing & Advertising, Professional Services, and Automotive, Aerospace & Defence. A good HubSpot Marketing Hub alternative for companies focused on inbound marketing and lead generation.Read more
SAP LeanIXBetter for internal IT management. Focuses on application portfolio management, rationalization, and visualization. A strong SAP LeanIX alternative for companies prioritizing IT efficiency and transformation. Easier to use, but has limited diagramming for Solution Architecture. Positive pricing sentiment.Read more
WappalyzerBetter fit for Healthcare, Hospitality, Government, and Marketing industries. Provides website traffic data. HG Insights is growing faster. A more affordable HG Insights alternative.Read more
HG Insights FAQ
What is HG Insights and what does HG Insights do?
HG Insights provides detailed data on the technology products used by businesses, enabling technology companies to target their sales and marketing efforts more effectively. It offers insights into technology usage, spending, and install base, helping identify potential customers and understand their needs. However, some users find the cost prohibitive and data on smaller organizations limited.
How does HG Insights integrate with other tools?
HG Insights integrates with Salesforce, allowing for seamless data transfer and enrichment of existing CRM data. It also offers API access for custom integrations with other marketing and sales tools. This enhances lead generation, qualification, and targeted outreach.
What the main competitors of HG Insights?
Alternatives to HG Insights include HubSpot Marketing Hub, Foundry Intent, and 6sense. These competitors offer similar features like technographic data, competitive analysis, and sales intelligence. They cater to various business sizes and offer different pricing models.
Is HG Insights legit?
Yes, HG Insights is a legitimate company providing valuable technographic data. It is known for its detailed data and helpful customer support, although some users mention occasional data inaccuracies and high costs. If data accuracy is your top priority, consider cross-referencing with other sources.
How much does HG Insights cost?
HG Insights does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific product needs.
Is HG Insights customer service good?
HG Insights customers consistently praise the company's customer service. Users describe the support team as "excellent," "stellar," "responsive," and "superb." They appreciate the team's proactive approach, helpfulness, and willingness to go the extra mile. While some experienced slow responses from the sales team, the customer support team receives overwhelmingly positive feedback.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.