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Webflow

Last updated on

Company health

Employee growth
18% increase in the last year
Web traffic
5% decrease in the last quarter
Financing
December 2021 - $335M

Reviews

G2
4.4/5
(575)
Capterra
4.6/5
(241)
Glassdoor
3.9/5
(80)

Webflow description

Webflow is a website design platform that allows both technical and non-technical users to build professional, custom websites without needing to write code. It provides a visual interface to design page layouts, add content, and create animations and interactions. Webflow also offers hosting, content management, and marketing tools, making it a comprehensive solution for businesses to create and manage their online presence. It's used by companies of all sizes, from small businesses to large enterprises.


Who is Webflow best for

Webflow is an ideal platform for businesses seeking a powerful and customizable website builder without the need for coding. Its intuitive visual editor empowers designers and marketers to create professional, responsive websites. Users appreciate Webflow's design flexibility and robust CMS, enabling them to manage website content easily. However, some users find the platform's learning curve challenging, and pricing can be a concern. Overall, Webflow is a great option for businesses looking to establish a unique and impactful online presence.

  • Webflow is a good fit for businesses of all sizes, from small startups to large enterprises.

  • Webflow is a great option for industries like healthcare, finance, e-commerce, retail, and more, where a strong online presence is essential.


Webflow features

Type in the name of the feature or in your own words tell us what you need
Supported

Webflow offers a drag and drop editor, as confirmed by multiple sources.

Supported

Webflow offers a wide array of pre-designed website templates that can be customized using their visual editor, catering to various needs and eliminating the need for coding.

Supported

Webflow provides a media library for storing images, videos, and more.

Supported

Webflow offers a WYSIWYG editor called "Editor Mode".

Supported

Webflow allows adding animations and transitions to prototypes.

Supported

Webflow allows users to schedule content publishing at a specific time.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.57

Customer Service

Neutral
+0.2

Ease of Use

Strongly positive
+0.83

Reliability and Performance

Rather positive
+0.53

Ease of Implementation

Neutral
+0.28

Scalability

Neutral
-0.05

Webflow reviews

We've summarised 816 Webflow reviews (Webflow GetApp reviews, Webflow Software Advice reviews, Webflow Capterra reviews and Webflow G2 reviews) and summarised the main points below.

Pros of Webflow
  • Intuitive visual interface that makes web design accessible to non-coders.
  • Highly customizable designs, breaking free from template restrictions.
  • Robust CMS for easy content management and updates.
  • Clean, semantic code output for improved website performance and SEO.
  • Active community and extensive learning resources (Webflow University) provide support and inspiration.
Cons of Webflow
  • The steep learning curve can be a challenge for those with limited web development experience.
  • Limited e-commerce functionality requires reliance on third-party integrations for advanced features.
  • Occasional bugs and glitches, especially when handling complex animations or interactions.
  • Pricing can be expensive, especially for growing businesses requiring additional features or users.
  • Collaboration features are improving, but still have limitations, such as single-user editing for certain design aspects.

Webflow pricing

The commentary is based on 113 reviews from Webflow Capterra reviews and Webflow G2 reviews.

Webflow is often praised for its powerful features and design flexibility, but reviews frequently mention its complex pricing structure. Users often find the platform expensive, especially for freelancers, small businesses, and those needing multiple projects or advanced features.

Users sentiment

Rather negative
-0.57

See the Webflow pricing page.

  • Webflow has a free plan.

  • Webflow has a free trial.

Starter

Free

For those getting started with Webflow.

Basic

$14/mo

For relatively simple, static sites.

CMS

$23/mo

For blogs or other content-driven sites.

Business

$39/mo

For larger sites that need more flexibility.

Enterprise

Custom

For those who need a scalable custom solution.

Standard

$29/mo

Perfect for businesses getting off the ground.

Plus

$74/mo

Best for higher volume businesses.

Advanced

$212/mo

Scale your online business to new heights.

Starter

Free

For those getting started with Webflow.

Core

$19/mo

For those who need enhanced staging capabilities.

Growth

$49/mo

For those who need unlimited staging and advanced collaboration tools.

Enterprise

Custom

For those who need a scalable custom solution.

Starter

Free

For those getting started with Webflow.

Freelancer

$16/mo

For those with a few clients.

Agency

$35/mo

For those with many clients.


Webflow alternatives

  • Logo of Wix

    Wix

    More focused on providing an all-in-one platform for various business needs, including e-commerce. Better ease of implementation and customer service. However, it has negative reviews on reliability and performance.
  • Logo of Squarespace

    Squarespace

    Better for users with less technical expertise. It has less momentum and more users dislike the customer support.
  • Logo of Retool

    Retool

    Better for creating internal tools and applications. It is growing faster and is a much better fit for Enterprise customers. More focused on application development workflows.
  • Logo of Ghost

    Ghost

    More focused on content creation and blogging. A much better fit for individual bloggers and small businesses. Ghost is growing faster than Webflow.
  • Logo of Mutiny HQ

    Mutiny HQ

    More focused on website personalization for B2B and ABM. It has less momentum compared to Webflow.
  • Logo of Teleport

    Teleport

    Better for medium-sized businesses. It has more momentum in terms of popularity.

Webflow FAQ

  • What is Webflow and what does Webflow do?

    Webflow is a cloud-based visual web development platform that empowers designers and businesses to build responsive websites without coding. Its intuitive drag-and-drop interface, robust CMS, and design flexibility make it a popular choice for creating professional, custom websites. Webflow also offers hosting and marketing tools, providing a comprehensive solution for managing an online presence.

  • How does Webflow integrate with other tools?

    Webflow integrates with various third-party tools and platforms, including marketing automation software, analytics tools, CRM systems, and e-commerce platforms. This enhances its functionality and allows users to connect with their preferred services.

  • What the main competitors of Webflow?

    Webflow's main competitors include Wix, Squarespace, and WordPress. These platforms offer similar website building capabilities, drag-and-drop interfaces, and varying levels of design flexibility and customization options.

  • Is Webflow legit?

    Webflow is a safe and legitimate website design platform. It's used by many businesses worldwide and has positive reviews on reputable platforms like G2 and Capterra. However, potential users should be aware of the learning curve and pricing before committing.

  • How much does Webflow cost?

    Webflow's pricing offers Site plans, Ecommerce plans, and Workspace plans to meet different user needs. They have a free Starter plan, making the platform accessible. Paid Site plans start at $14/month, while Ecommerce and Workspace plans have varying pricing.

  • Is Webflow customer service good?

    Customer feedback on Webflow's customer service is mixed. Some users praise the helpful and responsive support team, while others express frustration with slow response times and difficulties reaching live support.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.