Brice Maurin
CEO&Founder La Growth Machine, Lagrowthmachine.com
For me, being an entrepreneur is about one thing: freedom. The freedom to build, experiment, and push boundaries. But if there’s one thing I’ve learned in 21 years, it’s that growth is never a straight path—it’s a constant cycle of testing, failing, and learning. In 2019, I founded La Growth Machine, with a simple goal: make elite growth automation effortless. Multi-channel outreach? Done. LinkedIn, email, Twitter automation? Easy. No coding required—just results.
Brice's Sales
Every VP of Sales thinks they need a complicated tech stack. It’s a misconception. Our sales team continues to exceed quota only using these 7 tools.
7 tools
RB2B
Leads who visited our site, fit our ICP, and were not current customers would be put into an LGM campaign. Every serious seller should be tracking visitors.
Vector
Vector is a 𝗳𝗿𝗲𝗲 visitor tracking software that also tracks companies visiting your website. This is perfect for Europe (since visitor identification is forbidden there). You get access to the company and can search for your ICP separately.
Google Workspace
Everyone uses Google Sheets. Airtable, Rows, etc. are also very good, but Sheets is easy to use, fast, and is adopted quickly by everyone on our team.
HubSpot CMS Hub
It doesn’t matter which CRM you use. We use HubSpot because we like it — it fits our needs and is robust.
folk
folk has been my favorite secret. We use HubSpot as our primary CRM for users and folk as our lightweight CRM for our creators & partners. With folk, we can easily import leads from social channels (LinkedIn/Twitter) and have them sync into HubSpot. You don't manage deals in folk, you manage contacts and relationships. So powerful.
Clay
There are infinite workflows + automations you can build with Clay. Examples: → Enrich outdated data in CRM → Push website visitors to LGM campaign → Receive email update when lead switches roles → Use Claygent/GPT 4o to score every account in CRM → *This can go on forever + LGM has a direct integration with Clay. Perfect for sales teams that have complex sequences.
La Growth Machine
Me, Adrien, and Boris released La Growth Machine roughly 5 years ago. We wanted to give sellers a tool that lets you 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝘀𝗽𝗮𝗺𝗺𝗲𝗿𝘀. → Automated voice messages → Email, Twitter, and LinkedIn sequences → Find and enrich unlimited leads natively (or use SalesNav, .csv files, or CRM)