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Ahrefs description
Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.
Who is Ahrefs best for
Ahrefs is a powerful SEO toolset for businesses seeking to boost their online visibility. Its comprehensive features empower users to analyze competitors, research keywords, and audit their websites. While praised for in-depth backlink analysis and keyword research tools, users have noted concerns about high pricing and customer support.
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Best fit for small, medium, and enterprise businesses.
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Ideal for E-commerce, Marketing & Advertising, and Software companies.
Ahrefs features
| Supported Ahrefs supports content gap analysis to find content opportunities based on what competitors are doing. |
| Supported Ahrefs supports comprehensive keyword rank tracking in SERPs. |
| Supported Ahrefs supports backlink analysis, including metrics and quality assessment. |
| Supported Ahrefs supports keyword research, including search volume and difficulty analysis, using Keyword Explorer and AI tools. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Ahrefs reviews
We've summarised 1140 Ahrefs reviews (Ahrefs Software Advice reviews, Ahrefs GetApp reviews, Ahrefs TrustPilot reviews, Ahrefs Capterra reviews and Ahrefs G2 reviews) and summarised the main points below.
- In-depth backlink analysis is consistently praised by users.
- Keyword research tools offer comprehensive data, including search volume and difficulty.
- Site audit tool is very helpful in identifying and fixing technical SEO issues.
- Ahrefs Webmaster Tools is a valuable free resource.
- The pricing is very high and not very transparent.
- The "Lite" plan is too limited, many key features are not included.
- Users are reporting being moved off legacy plans to more expensive plans with no warning.
- Customer support is slow and sometimes unhelpful.
Ahrefs pricing
The commentary is based on 275 reviews from Ahrefs Capterra reviews, Ahrefs G2 reviews, Ahrefs GetApp reviews and Ahrefs TrustPilot reviews.
Ahrefs' pricing is a recurring concern. While users value its SEO toolset and data accuracy, many find the credit-based system confusing and expensive, particularly smaller businesses and freelancers. The Lite plan is considered inadequate, and the overall cost is a frequent deterrent.
Users sentiment
Ahrefs alternatives
Semrush
Has broader marketing features beyond SEO, including social media and paid advertising tools. It also has more momentum in terms of website traffic growth. Better for customer service. A good Ahrefs alternative.
cognitiveSEO
Better value and pricing transparency. A better fit for small businesses but less suitable for enterprise companies. Ahrefs alternative; Ahrefs competitor. Growing slower than Ahrefs.
SE Ranking
Better value and pricing transparency. Easier to use and implement. More suitable for small businesses. A strong Ahrefs alternative and competitor.
Similarweb
Better for larger companies and excels in market research. Has grown faster than Ahrefs and offers easier implementation and better customer service. However, it receives more negative feedback concerning data accuracy. A strong Ahrefs competitor for those prioritizing market insights.
Brand Overflow
Better for small businesses. More affordable pricing. Easier to use, especially for beginners. Customer support responsiveness varies. Backlink database is less comprehensive.
Right Choice
Better for local businesses, especially those with multiple locations. A strong Ahrefs alternative for managing business listings, online reviews, and social media, with AI-powered content generation. Focuses on improving local search visibility and offers more affordable pricing. Has positive user reviews, praising ease of use and customer support. Is growing faster than Ahrefs.
Ahrefs FAQ
What is Ahrefs and what does Ahrefs do?
Ahrefs is a powerful SEO toolset that helps businesses improve their search engine rankings. It offers features like keyword research, backlink analysis, competitor analysis, and website audits. Ahrefs is known for its comprehensive data and insights, but its pricing can be a concern for some users.
How does Ahrefs integrate with other tools?
Ahrefs integrates with Google Search Console and Google Analytics. It also connects with other platforms through its API and offers integrations with data visualization tools like Google Data Studio. This allows users to combine Ahrefs' data with data from other sources for comprehensive analysis.
What the main competitors of Ahrefs?
Ahrefs' main competitors include Semrush, SE Ranking, and Similarweb. These platforms offer similar SEO and marketing tools, including keyword research, competitor analysis, and website auditing. CognitiveSEO and Brand Overflow are also alternative options.
Is Ahrefs legit?
Yes, Ahrefs is a legitimate SEO tool suite. It's known for its comprehensive keyword research and backlink analysis capabilities. However, be aware of the high pricing and mixed reviews regarding customer support. If Ahrefs' cost is prohibitive, consider SE Ranking or Semrush as alternatives.
How much does Ahrefs cost?
Ahrefs pricing starts at $99/month for the Lite plan. The Standard plan costs $199/month, the Advanced plan is $399/month, and the Enterprise plan is $999/month. Each plan offers different features and usage limits.
Is Ahrefs customer service good?
Ahrefs' customer service receives mixed reviews. While some users praise the support team's helpfulness and the available resources, others express frustration with slow response times and unhelpful support regarding billing and plan changes. Many negative reviews mention difficulties with the new credit system and pricing.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.