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Ahrefs

Last updated on

Company health

Web traffic
11% increase in the last quarter

Reviews

G2
4.5/5
(539)
Capterra
4.7/5
(520)
TrustPilot
1.8/5
(81)
Glassdoor
4.9/5
(11)

Ahrefs description

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.


Who is Ahrefs best for

Ahrefs is a powerful SEO toolset for businesses seeking to boost their online visibility. Its comprehensive features empower users to analyze competitors, research keywords, and audit their websites. While praised for in-depth backlink analysis and keyword research tools, users have noted concerns about high pricing and customer support.

  • Best fit for small, medium, and enterprise businesses.

  • Ideal for E-commerce, Marketing & Advertising, and Software companies.


Ahrefs features

Type in the name of the feature or in your own words tell us what you need
Supported

Ahrefs supports content gap analysis to find content opportunities based on what competitors are doing.

Supported

Ahrefs supports comprehensive keyword rank tracking in SERPs.

Supported

Ahrefs supports backlink analysis, including metrics and quality assessment.

Supported

Ahrefs supports keyword research, including search volume and difficulty analysis, using Keyword Explorer and AI tools.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.96

Customer Service

Strongly negative
-0.86

Ease of Use

Rather positive
+0.44

Reliability and Performance

Neutral
+0.24

Ease of Implementation

Neutral
+0

Scalability

Rather negative
-0.6

Ahrefs reviews

We've summarised 1140 Ahrefs reviews (Ahrefs Software Advice reviews, Ahrefs GetApp reviews, Ahrefs TrustPilot reviews, Ahrefs Capterra reviews and Ahrefs G2 reviews) and summarised the main points below.

Pros of Ahrefs
  • In-depth backlink analysis is consistently praised by users.
  • Keyword research tools offer comprehensive data, including search volume and difficulty.
  • Site audit tool is very helpful in identifying and fixing technical SEO issues.
  • Ahrefs Webmaster Tools is a valuable free resource.
Cons of Ahrefs
  • The pricing is very high and not very transparent.
  • The "Lite" plan is too limited, many key features are not included.
  • Users are reporting being moved off legacy plans to more expensive plans with no warning.
  • Customer support is slow and sometimes unhelpful.

Ahrefs pricing

The commentary is based on 275 reviews from Ahrefs Capterra reviews, Ahrefs G2 reviews, Ahrefs GetApp reviews and Ahrefs TrustPilot reviews.

Ahrefs' pricing is a recurring concern. While users value its SEO toolset and data accuracy, many find the credit-based system confusing and expensive, particularly smaller businesses and freelancers. The Lite plan is considered inadequate, and the overall cost is a frequent deterrent.

Users sentiment

Strongly negative
-0.96

Ahrefs alternatives

  • Logo of SE Ranking
    SE Ranking
    Better value and pricing transparency. Easier to use and implement. More suitable for small businesses. A strong Ahrefs alternative and competitor.
  • Logo of Similarweb
    Similarweb
    Better for larger companies and excels in market research. Has grown faster than Ahrefs and offers easier implementation and better customer service. However, it receives more negative feedback concerning data accuracy. A strong Ahrefs competitor for those prioritizing market insights.

  • Ahrefs FAQ


    Reviewed by

    MK
    Michal Kaczor
    CEO at Gralio

    Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

    TT
    Tymon Terlikiewicz
    CTO at Gralio

    Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.