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Serpstat

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Company health

Employee growth
1% increase in the last year
Web traffic
17% decrease in the last quarter
Financing
June 2014 - $250K

Ratings

G2
4.6/5
(462)
Capterra
4.7/5
(169)
Glassdoor
4.8/5
(7)

Serpstat description

Serpstat is an all-in-one SEO toolkit designed to give businesses a competitive edge online. It helps you track your website's performance in search engines, analyze competitors, research valuable keywords, and develop an effective content strategy. Serpstat offers tools to audit your website, identify technical issues, and track your progress over time. Its features include competitor analysis, keyword research, content creation and analysis, and search engine results page (SERP) tracking. Serpstat is used by businesses of all sizes who want to improve their online visibility and attract more customers.

Who is using Serpstat?

Connor Gillivan
SEO expert; 7x Founder (Exit in 2019)
Are you using Serpstat? Submit your stack and earn money

Who is Serpstat best for

Serpstat is an affordable all-in-one SEO platform ideal for small to medium businesses. Users love its comprehensive toolkit, including keyword research, competitor analysis, and rank tracking. While some users mention occasional slow loading times, many praise the user-friendly interface and extensive keyword databases. Serpstat is a great option for those seeking a cost-effective alternative to Ahrefs or Semrush.

  • Best fit for small to medium businesses seeking affordable yet comprehensive SEO tools.

  • Ideal for e-commerce, media, marketing, and software companies looking to boost online visibility.

Serpstat features

Type the name of the feature or, in your own words, tell us what you need
Supported

Serpstat supports analyzing backlink profiles of competitors, including comparing backlinks and referring domains.

Supported

Serpstat supports keyword clustering based on SERP similarity.

Supported

Serpstat supports technical SEO audits, including crawl errors, and likely XML sitemaps and robots.txt.

Supported

Serpstat offers keyword rank tracking with detailed reports and competitor analysis.

Supported

Serpstat supports keyword research, including search volume and difficulty analysis.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
+0

Customer Service

Rather positive
+0.5

Ease of Use

Strongly positive
+0.82

Reliability and Performance

Strongly positive
+1

Serpstat reviews

We've summarised 641 Serpstat reviews (Serpstat TrustPilot reviews, Serpstat Capterra reviews and Serpstat G2 reviews) and summarised the main points below.

Pros of Serpstat
  • Affordable pricing compared to competitors like Ahrefs and SEMrush
  • Comprehensive suite of SEO tools, including keyword research, site audit, and rank tracking
  • User-friendly interface and easy navigation
  • Extensive keyword databases for various countries
  • Helpful and responsive customer support
Cons of Serpstat
  • Slow loading times, especially for reports
  • Occasional bugs and glitches in the interface
  • Backlink analysis data can be incomplete compared to other tools
  • Limited competitor tracking features
  • Monthly limits on queries can be restrictive

Serpstat pricing

The commentary is based on 102 reviews from Serpstat Capterra reviews, Serpstat G2 reviews and Serpstat TrustPilot reviews.

Serpstat offers a 7-day free trial for the Individual and Team plans. Annual subscriptions offer savings compared to monthly billing. Custom pricing is available for enterprises and non-profits upon request.

Users sentiment

Neutral
+0.2

See the Serpstat pricing page.

  • Serpstat has a free trial.

Individual
$600 per user/month

For freelancers and beginners: - 5 projects - 100 searches for sites, keywords, and links per day - 10,000 position checks - 30,000 pages to audit - 50,000 export rows Access to core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis.

Team
$1200 per user/month

For agencies and growing teams: - Unlimited projects - 500 searches for sites, keywords, and links per day - 50,000 position checks - 150,000 pages to audit - 250,000 export rows Access to extended features: Everything in Individual + API, Share Access, AI Tools, Batch Analysis, Scheduled Reports, Billing by Invoice and more.

Agency
$5000 per user/month

For large agencies and businesses: - Unlimited projects - 5,000 searches for sites, keywords, and links per day - 500,000 position checks per month - 1,500,000 pages to audit per month - 2,500,000 export rows per month Access to all features: Everything in Team + White Label Reports, Data Engineer Consultation, Phone Support and more.

Serpstat alternatives

Serpstat FAQ

  • What is Serpstat and what does Serpstat do?

    Serpstat is an all-in-one SEO platform providing businesses with tools to enhance their online visibility. It offers competitor analysis, keyword research, rank tracking, and site auditing capabilities. Serpstat helps businesses optimize their web presence, boost organic traffic, and outperform competitors in search results.

  • How does Serpstat integrate with other tools?

    Serpstat integrates with Google Analytics and Google Search Console for enhanced data analysis. It also connects with API for custom integrations. Data export is available in various formats for further analysis in other tools.

  • What the main competitors of Serpstat?

    Top Serpstat competitors include Semrush, Ahrefs, SE Ranking, and SISTRIX. These alternatives offer similar SEO tools like keyword research, competitor analysis, and rank tracking. Some users consider Ahrefs to have more comprehensive backlink data, while others appreciate SE Ranking's user-friendly interface.

  • Is Serpstat legit?

    Yes, Serpstat is a legitimate SEO tool. It offers a safe and comprehensive suite of features for keyword research, competitor analysis, and site auditing. Users appreciate its affordability and user-friendly interface. However, some have noted occasional slow loading times and limitations on queries.

  • How much does Serpstat cost?

    Serpstat pricing information is not available. Contact Serpstat directly to determine if the product and its features are worth the investment for your needs.

  • Is Serpstat customer service good?

    Serpstat's customer service receives positive feedback. Users highlight the helpful and responsive support team, readily available via chat to offer solutions and guidance. While some mention occasional bugs requiring support interaction, the overall sentiment towards customer service is favorable.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.