Last updated on
Company health
Reviews
Similarweb description
Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.
Who is Similarweb best for
Similarweb is ideal for marketing professionals at companies of all sizes involved in digital marketing, SEO, or e-commerce. Users praise Similarweb for its comprehensive insights and user-friendly interface, particularly appreciating the Sales Signals and "Similar Sites" features for lead generation and campaign planning.
-
Ideal for small, medium, or large businesses.
-
A strong fit for e-commerce, retail, and digital marketing agencies.
Similarweb features
| Supported Similarweb allows comparing website rankings to competitors. |
| Supported Similarweb allows you to analyze competitor website traffic data. |
| Supported Similarweb allows analysis of competitor content for given keywords. |
| Supported Similarweb provides competitor SEO performance insights including traffic, keywords and backlinks. |
| Supported Similarweb supports content gap analysis with keyword and content research tools. |
| Supported Similarweb allows to see paid keywords used by competitors. |
| Supported Similarweb allows analyzing backlink profiles of competitors. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Similarweb reviews
We've summarised 1143 Similarweb reviews (Similarweb GetApp reviews, Similarweb Capterra reviews and Similarweb G2 reviews) and summarised the main points below.
- Comprehensive insights into website traffic and performance.
- User-friendly interface and easy to navigate.
- Sales Signals feature often provides helpful and actionable insights.
- The "Similar Sites" feature is very useful for lead generation and campaign planning.
- Data accuracy can be inconsistent, especially for smaller websites.
- Website categorization is shaky and indecipherable at times.
- The data is only updated once a month.
- Limited mobile app data, many features are desktop only.
Similarweb pricing
The commentary is based on 172 reviews from Similarweb Capterra reviews, Similarweb G2 reviews and Similarweb GetApp reviews.
Similarweb's robust features and data come at a price, with many users finding the platform expensive, especially for smaller businesses. While a free plan is available, unlocking deeper insights often requires upgrading to a costly Pro version.
Users sentiment
See the Similarweb pricing page.
Similarweb alternatives
Semrush
More suitable for larger enterprises. It offers a more comprehensive set of features for SEO and content marketing.
SpyFu
More affordable and a better fit for Marketing agencies.
SE Ranking
Better perceived value for its pricing. More suitable for small to medium businesses. It has more momentum in terms of employee growth.
TrueRanker
More affordably priced and better for small to medium businesses. It is growing faster and is a much better fit for Marketing & Advertising.
Constant Contact
More suitable for small businesses and non-profits focused on email marketing. Constant Contact is a more affordable option.
Seobility
Better fit for smaller companies and those on a budget looking for an SEO tool with positive user reviews about ease of use and pricing. However, it has less momentum than Similarweb.
Similarweb FAQ
What is Similarweb and what does Similarweb do?
Similarweb is a market intelligence platform that provides users with insights into website traffic and digital performance. Businesses use Similarweb to analyze competitor strategies, conduct market research, and identify growth opportunities in the digital landscape. Similarweb offers tools for competitor analysis, keyword research, and audience insights.
How does Similarweb integrate with other tools?
Similarweb integrates with popular marketing and analytics platforms like Google Analytics, Adobe Analytics, and Tableau. This allows for seamless data sharing and a more comprehensive view of your marketing performance.
What the main competitors of Similarweb?
The main competitors of Similarweb are Semrush, SpyFu, and SE Ranking. These platforms offer similar website analytics, competitive research, and SEO tools, making them popular alternatives to Similarweb.
Is Similarweb legit?
Similarweb is a legitimate and widely used platform. It's considered safe with a large user base. However, some users have raised concerns about data accuracy, particularly for smaller websites.
How much does Similarweb cost?
There is no pricing information available for Similarweb.
Is Similarweb customer service good?
Based on user reviews, Similarweb's customer support is generally considered to be great. Users mention that the support team is responsive, helpful, and provides valuable assistance when needed.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.