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Cognism description
Cognism is a sales intelligence platform designed for mid-sized and larger businesses. It provides access to a database of company and contact information, including verified phone numbers and emails, to help businesses generate leads and connect with prospects. Cognism focuses on data quality, compliance with data regulations, and integrations with popular CRM and sales tools. They promise improved connection rates and faster sales cycles.
Who is Cognism best for
Cognism's ideal customer profile is a mid-sized to larger B2B company that prioritizes high-quality, GDPR-compliant data for sales and marketing outreach. Users specifically praise Cognism for its accurate phone numbers, making it ideal for businesses relying on cold calling as part of their sales strategy.
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Cognism is most suitable for mid-sized to larger businesses.
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The platform is a good fit for B2B businesses in various industries, particularly those in the EMEA, US, and DACH regions with a strong focus on outbound sales and GDPR compliance.
Cognism features
| Supported Cognism supports firmographic data enrichment, including company size, industry, and revenue, as part of its lead enrichment and account intelligence features. |
| Supported Cognism satisfies the requirement for email enrichment with capabilities to enrich lead data with email addresses from various sources and validate their accuracy. |
| Supported Cognism supports phone number enrichment with features such as phone-verified mobile numbers, global coverage and accuracy, and identification of invalid or disconnected numbers. |
| Supported Cognism provides insights into events and activities indicating buying intent. |
| Supported Cognism provides phone-verified mobile numbers to ensure high connection rates. |
| Supported Cognism integrates with CRM systems for data synchronization and sales automation. |
| Supported Cognism identifies buying intent by tracking activities like website visits and downloads. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Cognism reviews
We've summarised 802 Cognism reviews (Cognism GetApp reviews, Cognism Capterra reviews and Cognism G2 reviews) and summarised the main points below.
- High-quality, GDPR-compliant data for EMEA region, particularly praised for accuracy of phone numbers.
- Seamless integration with popular CRM and sales tools, including Salesforce and HubSpot.
- User-friendly interface and intuitive platform, making it easy to navigate and find information.
- Excellent customer support, praised for responsiveness and helpfulness.
- Personal phone numbers are sometimes provided, leading to negative experiences during cold calls.
- Data accuracy can be inconsistent, with outdated or incorrect information, especially in certain regions.
- The bulk export feature has limitations, requiring manual selection of contacts per page.
- Industry classifications can be broad and inaccurate, sometimes including companies that don\'t align with the designated sector.
Cognism pricing
Users sentiment
See the Cognism pricing page.
Cognism alternatives
HubSpot Marketing Hub
Better for companies seeking an all-in-one marketing platform. It has more momentum and a broader industry focus. However, it receives more negative feedback on pricing.
Lusha
More suitable for small and medium businesses. Provides a browser extension for seamless LinkedIn integration. Offers more affordable pricing.
ZoomInfo Sales
Better for larger companies and has more momentum. It's broader in terms of industry coverage, but data accuracy concerns are more prevalent in user reviews.
ActiveCampaign
It has less focus on providing verified business contact data. It's a better fit for a broader range of industries and company sizes. It's growing faster than Cognism but receives more negative feedback regarding pricing.
HubSpot Sales Hub
It has a more user-friendly interface and broader industry application. However, it has a less positive pricing sentiment.
Salesloft
More US-focused. Better for retail, consumer goods, manufacturing, or transportation. Has more momentum in terms of employee growth.
Cognism FAQ
What is Cognism and what does Cognism do?
Cognism is a B2B sales intelligence platform providing access to a database of verified contact information, including phone numbers and emails. This helps businesses, especially mid-sized and larger ones, generate leads, connect with prospects, and accelerate sales cycles while ensuring GDPR compliance.
How does Cognism integrate with other tools?
Cognism integrates with popular CRM and sales tools through its API integration. It also integrates directly with platforms like Salesforce, HubSpot, and Outreach, allowing for seamless data synchronization.
What the main competitors of Cognism?
Cognism's main competitors include ZoomInfo Sales, Lusha, and Salesloft, all offering sales intelligence and contact data solutions. Other alternatives encompass HubSpot Sales Hub with its focus on sales automation and ActiveCampaign known for its marketing automation capabilities.
Is Cognism legit?
Cognism is a legitimate sales intelligence platform known for its focus on data quality and compliance, particularly with GDPR. User reviews highlight its accurate EMEA data and seamless integrations. However, some users mention encountering outdated contact information.
How much does Cognism cost?
Cognism does not publicly share their pricing information. To get pricing details for their software, you will need to contact their sales team directly.
Is Cognism customer service good?
Based on user reviews, Cognism's customer service is generally considered to be very good, with users highlighting the helpfulness and responsiveness of their support team. Users mention positive experiences with quick response times and proactive assistance from their account managers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.