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Customer.io description
Customer.io is a customer engagement platform that helps mid-sized and larger companies improve their customer relationships through personalized messaging. Using data you already have, you can create automated email, SMS, and in-app messages. Customer.io also features robust data management tools and a visual workflow builder for designing complex campaigns. Companies use Customer.io to increase engagement, reduce churn, and improve customer lifetime value.
What companies are using Customer.io?
Who is using Customer.io?
Who is Customer.io best for
Customer.io is a powerful customer engagement platform enabling personalized messaging across email, SMS, and in-app channels. Its visual workflow builder and robust data integrations are praised for creating complex automated campaigns. However, some users find the segmentation and email template customization challenging. Ideal for mid-sized to larger B2C companies seeking sophisticated marketing automation.
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Best for mid-sized and larger B2C companies.
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Strong fit for E-commerce, SaaS, and Marketing & Advertising.
Customer.io features
| Supported Customer.io offers a visual workflow builder with drag-and-drop interface. |
| Supported Customer.io supports real-time integrations via API, webhooks, and data pipelines. |
| Supported Customer.io supports creating and sending personalized emails and SMS messages based on customer data. |
| Supported Customer.io offers built-in analytics dashboards and conversion goals for tracking campaign performance. |
| Supported Customer.io offers unified customer experience across email, SMS, push, in-app, and more. |
| Supported Customer.io supports A/B testing for content but not directly for delivery time. |
| Supported Customer.io supports event-triggered campaigns, allowing automated responses to customer actions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Customer.io reviews
We've summarised 415 Customer.io reviews (Customer.io GetApp reviews, Customer.io TrustPilot reviews, Customer.io Capterra reviews and Customer.io G2 reviews) and summarised the main points below.
- Excellent customer support, highly responsive and helpful.
- Powerful workflow builder for creating complex, automated campaigns.
- Seamless integration with Segment and other data platforms.
- Flexible and efficient data segmentation capabilities.
- Comprehensive email, SMS, and in-app messaging features.
- Difficult to create segments for non-technical users.
- Email template editor is limited and requires HTML knowledge for advanced customization.
- Occasional syncing issues with integrated platforms.
- Limited ability to customize the email editor and preview.
- Some reporting features could be more robust and user-friendly.
Customer.io pricing
The commentary is based on 48 reviews from Customer.io Capterra reviews, Customer.io G2 reviews and Customer.io TrustPilot reviews.
Customer.io's pricing is generally considered competitive and startup-friendly, offering good value for its features. However, some users find it expensive, particularly for B2C businesses with large customer bases, and express concerns about the pricing structure for dormant users. Others find the pricing tiers suitable for scaling.
Users sentiment
See the Customer.io pricing page.
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Customer.io has a free trial.
Essentials
The Essentials plan includes 5,000 profiles, 1 million emails per month, 2 object types, email and community support, ad audience sync, a visual workflow builder, and basic Data Pipelines integrations.
Premium
The Premium plan includes custom profile and email volume pricing, 10 object types, premium chat and email support, 90-day onboarding support, HIPAA Compliance, and Data Pipelines premium integrations.
Enterprise
The Enterprise plan includes the best pricing on profile and email volume, priority technical support, migration support, a dedicated Customer Success Manager, dedicated hardware, and audit logging and data governance.
Customer.io alternatives
customer-io vs HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry applicability. Has more momentum based on website traffic data. More user reviews available.Read more
ActiveCampaignBetter fit for businesses of all sizes. Has broader industry applicability. Growing faster than Customer.io. Includes CRM and sales automation features.Read more
Mailchimp All-in-One Marketing PlatformBetter for smaller businesses or those primarily focused on email marketing. Has broader industry applicability. Website traffic is growing faster. Offers a free plan. A Customer.io competitor and alternative.Read more
BrazeBetter for enterprise companies with more established customer bases. More adaptable real-time personalization and predictive capabilities. Broader industry fit, including retail and media & entertainment. A Customer.io competitor and alternative.Read more
KlaviyoBetter for small businesses and ecommerce. Grows faster than Customer.io. More intuitive, with easier Shopify integration. However, SMS is more expensive internationally and customer support is less robust.Read more
OrttoBetter for smaller businesses. Has more website traffic momentum, but slower employee growth. A Customer.io competitor and alternative.Read more
Customer.io FAQ
What is Customer.io and what does Customer.io do?
Customer.io is a customer engagement platform that helps businesses build personalized messaging campaigns. It features a visual workflow builder, real-time data integrations, and omnichannel messaging including email, SMS, and in-app. Customer.io enables improved customer relationships, reduced churn, and increased engagement.
How does Customer.io integrate with other tools?
Customer.io integrates with various tools through its API, webhooks, and data pipelines. It connects with popular platforms like Segment, enabling real-time data synchronization and personalized messaging across different channels. This allows for efficient data management and automated campaign workflows.
What the main competitors of Customer.io?
Top Customer.io competitors include HubSpot Marketing Hub, ActiveCampaign, Mailchimp, and MoEngage. These alternatives offer similar features such as email marketing automation, multi-channel messaging, and robust analytics. Batch and eSputnik are also comparable options, particularly for mid-size to large companies.
Is Customer.io legit?
Customer.io is a legitimate and safe customer engagement platform. It's known for its powerful workflow builder and excellent customer support. However, some users find the segmentation and email template editor challenging.
How much does Customer.io cost?
Customer.io pricing starts at $100/month for the Essentials plan. The Premium plan is $1,000/month. The Enterprise plan has custom pricing. They offer a free trial, but not a free plan. Is Customer.io worth it for your product pricing needs? Contact them for Enterprise pricing details.
Is Customer.io customer service good?
Customer.io's customer service is highly regarded, with users praising its responsiveness and helpfulness. Support agents readily provide solutions and workarounds, and the team actively incorporates user feedback to improve the product.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.