Last updated on
Company health
Ratings
Iterable description
Iterable is a marketing platform that helps businesses improve how they communicate with their customers. It allows you to gather all your customer data in one place and then create personalized marketing messages to send out through email, text message, apps, and websites. Iterable specializes in creating automated marketing campaigns that feel personalized to each customer and can adapt based on real-time data.
Who is Iterable best for
Iterable is ideal for marketing teams seeking user-friendly, multi-channel marketing automation. Users praise its intuitive interface and robust workflow builder, especially for email campaigns. While some find the reporting features lacking, the platform excels in personalized messaging and seamless integrations. However, occasional glitches and complex integrations have been reported.
-
Best for small, medium, and enterprise businesses.
-
Iterable serves a wide range of industries, including E-commerce, Retail, Finance, and Healthcare.
Iterable features
| Supported Iterable supports personalized, omnichannel customer journeys to enhance engagement and drive conversions. |
| Supported Iterable supports contact segmentation based on various criteria. |
| Supported Iterable offers automation for email marketing and campaign management. |
| Supported Iterable supports automated workflows with its Workflow Studio and integrations like Zapier. |
| Supported Iterable supports A/B testing and analytics for campaign optimization. |
| Supported Iterable supports personalized messaging across email, SMS, in-app, and push notifications. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Iterable reviews
We've summarised 644 Iterable reviews (Iterable Software Advice reviews, Iterable GetApp reviews, Iterable Capterra reviews and Iterable G2 reviews) and summarised the main points below.
- User-friendly interface, easy to learn and use, especially for email marketing.
- Flexible email design and campaign organization features, including folders and tags.
- Seamless multi-messaging across various platforms like email, SMS, push notifications, in-app, and web.
- Excellent customer support, very responsive and helpful.
- Powerful workflow and journey builder with advanced automation capabilities.
- Reporting functionality needs improvement, lacking in customization and ability to share dashboards.
- Some integrations can be complicated.
- Limited SMS reporting features, such as monitoring replies.
- Occasional glitches and bugs, such as image upload issues in Chrome.
Iterable pricing
The commentary is based on 33 reviews from Iterable Capterra reviews, Iterable G2 reviews and Iterable GetApp reviews.
Iterable's pricing is generally considered fair and reasonable, especially given its robust feature set. However, some users have noted the cost can be high, particularly for smaller businesses or those with limited email volume. Others mention tiered pricing for features like custom events impacting budget. Despite this, many feel the platform's value justifies the expense.
Users sentiment
Iterable alternatives
Customer.ioBetter for mid-size and larger companies. More focused on B2C companies, especially in e-commerce and SaaS. Has grown its employee base more aggressively. Negative sentiment around pricing. Users dislike the limited email template editor.Read more
OneSignalBetter for mobile and web push notifications. Easier to use, especially for developers and non-marketers. Has a free plan available. Growing faster than Iterable. More positive reviews and higher ratings.Read more
NGrowMore focused on push notifications for mobile apps. Faster website traffic growth, but slower employee growth. No-SDK integration for quicker implementation. Better for larger enterprises.Read more
DotdigitalBetter for mid-size and enterprise businesses, especially in retail and e-commerce. Has more momentum based on employee growth. A good Iterable competitor.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry applicability. Higher rated by users and has more momentum. A good Iterable alternative.Read more
Brevo Transactional EmailBetter for transactional emails like confirmations and password resets. Easier to use, with positive reviews about customer support and pricing. Offers a free plan. Lacks robust marketing automation and cross-channel campaign features.Read more
Iterable FAQ
What is Iterable and what does Iterable do?
Iterable is a cross-channel marketing platform that streamlines customer engagement. It enables personalized messaging across email, SMS, in-app, push, and web channels, powered by a unified customer data platform. Iterable excels in creating automated, targeted campaigns and optimizing them with robust analytics.
How does Iterable integrate with other tools?
Iterable integrates with various tools, including Segment, Shopify, Salesforce Marketing Cloud, and more. These integrations enhance Iterable's functionality by enabling data synchronization, workflow automation, and personalized messaging across different platforms. It also offers API access for custom integrations.
What the main competitors of Iterable?
Top Iterable competitors include HubSpot Marketing Hub, Mailchimp, ActiveCampaign, and Dotdigital. These alternatives offer similar features like email marketing, automation, and multi-channel messaging for varying business needs and budgets.
Is Iterable legit?
Iterable is a legitimate marketing platform. User reviews highlight its user-friendly interface, flexible design features, and multi-channel messaging capabilities. Iterable is safe and offers robust automation and personalization features for enhanced customer engagement.
How much does Iterable cost?
Iterable does not publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific product needs and volume.
Is Iterable customer service good?
Iterable's customer service receives overwhelmingly positive feedback. Users consistently praise the responsive, helpful, and knowledgeable support team, highlighting their quick responses and effective problem-solving. Support is readily available through various channels, including live chat and dedicated account managers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.