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OneSignal description
OneSignal is a platform that helps businesses connect with their customers through various channels like push notifications, email, SMS, and in-app messages. It's designed to help you engage with your customers, no matter where they are. OneSignal offers tools to automate and personalize your messages, analyze their effectiveness, and integrate with other business systems. It's popular across industries, from gaming to finance, and is used by businesses of all sizes. OneSignal is known for its ease of use for both marketers and developers.
What companies are using OneSignal?
Who is OneSignal best for
OneSignal is a user-friendly platform ideal for businesses of all sizes aiming to enhance customer engagement through targeted messaging. Users praise its ease of use and comprehensive features like push notifications, email, and SMS. While some users mention integration challenges, the free plan's generous features and cross-platform support make it a valuable tool.
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Best for small to enterprise-level businesses seeking robust multi-channel messaging.
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A versatile tool suitable for various sectors, especially Education, Media, Entertainment, and Software/IT.
OneSignal features
| Supported OneSignal supports A/B testing and analytics for campaign optimization. |
| Supported OneSignal offers targeted email campaigns, personalized messaging, and automated sequences. |
| Supported OneSignal supports in-app and website notifications for enhanced user engagement. |
| Supported OneSignal supports sending and receiving SMS messages for various communication purposes. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
OneSignal reviews
We've summarised 863 OneSignal reviews (OneSignal GetApp reviews, OneSignal TrustPilot reviews, OneSignal Capterra reviews and OneSignal G2 reviews) and summarised the main points below.
- Easy to use and setup.
- Simple push integration.
- Free plan offers generous features.
- Excellent cross-platform support.
- Real-time analytics and reporting.
- Difficult to integrate with other systems.
- VOIP notification to Android is practically impossible.
- Documentation could be improved.
- Some advanced features require paid plans.
OneSignal pricing
The commentary is based on 154 reviews from OneSignal Capterra reviews, OneSignal G2 reviews and OneSignal TrustPilot reviews.
OneSignal offers a generous free tier for basic push notifications, making it popular with startups and smaller businesses. However, some users find the pricing for advanced features and larger subscriber bases expensive. Paid plans unlock additional functionality and support.
Users sentiment
See the OneSignal pricing page.
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OneSignal has a free plan.
Free
Powerful essentials for small businesses. Provides limited free access to all channels with message limits. Includes 10,000 free email sends per month, unlimited mobile push sends, Journeys Workflows, GDPR compliance, and A/B testing.
Growth
Fundamentals to help startups scale. Offers all Free plan features plus 20,000 free email sends per month, advanced in-app messaging, Journeys branching, intelligent delivery, and expanded integrations. Usage costs are incurred based on the chosen channels.
Professional
Advanced features to drive conversions. Includes all Growth plan features plus 24/7 prioritized support, CSV exports, advanced Journeys, advanced personalization, and custom outcome tracking. Offers volume-based discounting.
Enterprise
Ultimate control and support for businesses. Includes all Professional plan features plus frequency capping, full live activities access, a security/legal package with SLA, a dedicated success manager, and advanced user permissions. Offers tailored contracts, features, and volume-based discounting.
OneSignal alternatives
FirebaseBetter for app development, with features like authentication, hosting, and real-time database synchronization. More tightly integrated with the Google ecosystem. Pay-as-you-go pricing can be expensive at scale. OneSignal alternative for developers seeking a comprehensive platform.Read more
Workleap OfficevibeBetter for improving employee engagement and gathering feedback. A good OneSignal alternative for mid-sized companies focused on internal communications.Read more
Amazon PinpointBetter fit for users already invested in the AWS ecosystem. Has two-way messaging and funnel analysis. Is growing faster than OneSignal. More cost effective for basic messaging but pricing can be confusing.Read more
Customer.ioBetter for mid-sized and large companies. More focus on personalized messaging and complex automated campaigns. Has stronger customer support and data management tools. A visual workflow builder is a key differentiator as a OneSignal alternative and competitor.Read more
IterableBetter for creating automated, personalized marketing campaigns. Has more momentum based on employee growth. A strong OneSignal competitor for email marketing and multi-platform messaging.Read more
EngagelabBetter for medium to large businesses. Known for high delivery rates, especially in Asia. Has strong momentum in terms of employee growth. Focuses on core communication features, omitting in-app messaging and A/B testing.Read more
OneSignal FAQ
What is OneSignal and what does OneSignal do?
OneSignal is a customer engagement platform enabling businesses to connect with their audience through push notifications, email, SMS, and in-app messaging. It offers personalized messaging, automated campaigns, and real-time analytics to optimize engagement across various channels, helping businesses enhance user experiences and drive conversions.
How does OneSignal integrate with other tools?
OneSignal integrates with popular tools and platforms through its API and pre-built integrations. While some users find certain integrations challenging, it generally supports connections with various marketing automation, analytics, and CRM systems, enabling streamlined data flow and enhanced functionality.
What the main competitors of OneSignal?
Top OneSignal competitors include Pushwoosh, ActiveCampaign, HubSpot Marketing Hub, Mailchimp, and Constant Contact. These alternatives offer similar features like push notifications, email marketing, and SMS messaging.
Is OneSignal legit?
Yes, OneSignal is a legitimate and safe platform. It's widely used across various industries and offers robust features for customer engagement. Users appreciate its ease of use and comprehensive free plan. However, some find integrating it with other systems challenging.
How much does OneSignal cost?
OneSignal's pricing includes a Free plan, a Growth plan starting at $9/month, and custom-priced Professional and Enterprise plans. The paid plans offer additional features like enhanced messaging, analytics, and support. Is OneSignal worth it? The free plan is a great starting point, while businesses can upgrade for advanced functionalities.
Is OneSignal customer service good?
OneSignal's customer service receives positive feedback. Users praise the helpful, responsive support team, highlighting their quick responses and effective problem-solving. Some users mention occasional incorrect initial responses, but these were later rectified. The support team's proactive follow-up and willingness to assist even free-tier users are also appreciated.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.