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Amazon Pinpoint description
Amazon Pinpoint is a software platform that helps businesses understand their customers better and communicate with them more effectively. It allows you to create and send targeted messages through various channels like email and mobile push notifications. This helps you build stronger relationships with your customers and improve retention.
Who is Amazon Pinpoint best for
Amazon Pinpoint is a cost-effective multi-channel messaging platform ideal for businesses of all sizes, especially those already using AWS. Users praise its ease of use for basic messaging and high deliverability rates, but some find the pricing complex and the UI buggy. It's best for targeted campaigns and real-time analytics.
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Ideal for small to large businesses.
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Best fit for E-commerce, Software/IT, and Marketing/Advertising.
Amazon Pinpoint features
| Supported Amazon Pinpoint supports sending push notifications to mobile devices for user re-engagement and timely updates. |
| Supported Pinpoint allows dividing customers into groups based on shared characteristics for targeted campaigns. |
| Supported Pinpoint allows personalized emails based on customer behavior, preferences, and product recommendations. |
| Supported Pinpoint supports omnichannel campaign management, segmentation, and analytics for optimization at scale. |
| Supported Pinpoint offers customer analytics tools including segmentation, real-time dashboards, and data streaming. |
| Supported Amazon Pinpoint supports transactional and marketing emails for customer engagement and lead nurturing. |
| Supported Amazon Pinpoint supports A/B testing for messages and campaigns. |
Amazon Pinpoint reviews
We've summarised 43 Amazon Pinpoint reviews (Amazon Pinpoint G2 reviews) and summarised the main points below.
- Cost-effective for basic messaging.
- High deliverability rates for emails and SMS.
- Real-time analytics and campaign tracking.
- Multi-channel messaging capabilities (email, SMS, push).
- User segmentation and targeted campaign features.
- Seamless integration with other AWS services.
- Easy to use for basic tasks and sending simple messages.
- Confusing pricing model and can be expensive.
- UI can be buggy, sometimes displaying incorrect data.
- Customer support can be slow and unresponsive.
- Limited customization for templates and messaging.
- Documentation is lacking, especially for complex features.
- Difficult setup for non-technical users, particularly uploading contacts and formatting data.
- Limited integrations with non-AWS services
Amazon Pinpoint pricing
The commentary is based on 6 reviews from Amazon Pinpoint G2 reviews.
Amazon Pinpoint is generally considered cost-effective for marketing communication, especially SMS. However, some reviewers find it expensive for smaller businesses, while others mention it offers good value for its robust features and multi-channel reach.
See the Amazon Pinpoint pricing page.
Amazon Pinpoint alternatives
OneSignalBetter for broader communication needs, including web and two-way SMS. Easier to use and implement with a more positive pricing sentiment. Has broader industry applicability, but exhibits slower growth.Read more
NotificareBetter fit for Healthcare, Wellness & Pharma, E-commerce, Retail, Consumer Goods, Media & Entertainment, Software, IT & Telecommunications, Non-profit & Government, Energy & Utilities, and Marketing & Advertising. Excellent customer support and affordable pricing are also highlighted by users.Read more
ContloMore focused on e-commerce and online stores. Integrates with WhatsApp and offers two-way SMS messaging. Has a smaller team and slower momentum. Lower ratings than Amazon Pinpoint.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. Easier setup and more user-friendly interface. More cost-effective pricing, including a free plan. Simpler email editor, though less customizable.Read more
Netcore Customer Engagement and Experience PlatformBetter for mid-size to large businesses, especially in e-commerce and retail. Offers two-way SMS messaging and post-purchase follow-up automation. Stronger customer support and easier to use, but has occasional glitches. Positive pricing sentiment.Read more
LookerBetter for data analysis and reporting. A stronger option for users already invested in the Google ecosystem. More user-friendly for non-technical users.Read more
Amazon Pinpoint FAQ
What is Amazon Pinpoint and what does Amazon Pinpoint do?
Amazon Pinpoint is a multi-channel marketing automation platform that helps businesses understand and engage with their customers. It enables targeted messaging through email, SMS, push notifications, and more, offering analytics and campaign management tools for personalized customer interactions.
How does Amazon Pinpoint integrate with other tools?
Amazon Pinpoint seamlessly integrates with other AWS services, such as Amazon SNS, S3, and Lambda. This allows for streamlined data flow and enhanced functionality within the AWS ecosystem. However, integrations with non-AWS services are limited.
What the main competitors of Amazon Pinpoint?
Top alternatives to Amazon Pinpoint include OneSignal, Notificare, and Contlo. OneSignal offers multi-channel messaging, while Notificare focuses on customer communication and Contlo specializes in AI-powered marketing for online stores. Other competitors include Brevo and Netcore.
Is Amazon Pinpoint legit?
Yes, Amazon Pinpoint is a legitimate service offered by Amazon Web Services (AWS). It's a safe and reliable platform for businesses seeking multi-channel marketing automation, particularly those already within the AWS ecosystem. While some users find the pricing complex, many praise its cost-effectiveness for basic messaging and high deliverability rates.
How much does Amazon Pinpoint cost?
Amazon Pinpoint pricing is pay-as-you-go, based on the number of messages you send and the features you use. There is no specific pricing information available on Gralio, but you can find detailed pricing on the AWS website.
Is Amazon Pinpoint customer service good?
Amazon Pinpoint's customer support receives negative feedback. Users report slow response times and unhelpful support interactions, suggesting the support team may have "given up" on the product. While the platform offers valuable features, the poor customer support is a significant drawback.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.