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Dotdigital description
Dotdigital is a marketing platform designed to help you understand and communicate with your customers better. It combines data from all your business systems to give you a complete view of your customers, allowing you to send personalized messages across email, text, social media, and more. Dotdigital also helps you create targeted website experiences and offers tools for analyzing customer behavior. It's used by a range of businesses, particularly in retail and ecommerce.
Who is Dotdigital best for
Dotdigital is the perfect choice for marketers seeking a comprehensive platform. It empowers businesses of all sizes to connect with customers through personalized messaging across multiple channels. Users praise its intuitive interface and robust support, while some find certain features complex. Dotdigital excels in email marketing, segmentation, and automation, making it ideal for data-driven marketing strategies.
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Ideal for small, medium, and large businesses seeking a robust marketing platform.
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Strong fit for retail, ecommerce, and various other sectors, including healthcare, finance, and more.
Dotdigital features
| Supported Dotdigital offers website personalization with features like dynamic content and behavioral targeting. |
| Supported Dotdigital offers a drag-and-drop landing page builder with customization options. |
| Supported Dotdigital supports email campaign performance tracking with metrics like open rates, click-through rates, and conversions. |
| Supported Dotdigital offers targeted campaigns, personalized messaging, and automated sequences. |
| Supported Dotdigital supports customer segmentation based on various criteria like behavior, demographics, and purchase history. |
| Supported Dotdigital supports sending SMS messages for marketing, alerts, and notifications. |
| Supported Dotdigital automates email marketing, campaign management, and cross-channel engagement. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Dotdigital reviews
We've summarised 1075 Dotdigital reviews (Dotdigital Software Advice reviews, Dotdigital GetApp reviews, Dotdigital TrustPilot reviews, Dotdigital Capterra reviews and Dotdigital G2 reviews) and summarised the main points below.
- The drag-and-drop editor makes designing emails simple.
- User-friendly interface and how intuitive it is
- Their support team is one of the best and is quick to respond and solve issues.
- Excellent integration with Spektrix
- It was also really easy to implment this in the team.
- Some of the more advanced features can be a bit complex to set up initially, and the learning curve can be steep for new users.
- The reporting dashboard could be more customisable for specific needs.
- Limited customization options for key features like ticket fields, knowledge base articles and automations
- Setting up automated emails, updating them, and back-end items, can be cumbersome.
Dotdigital pricing
The commentary is based on 90 reviews from Dotdigital Capterra reviews, Dotdigital G2 reviews, Dotdigital GetApp reviews and Dotdigital TrustPilot reviews.
Dotdigital's pricing is generally viewed as competitive and offering good value, especially for the features provided. However, some users mention added costs for training and certain features, and others find the pricing structure complex or expensive, particularly for smaller businesses or specific usage needs.
Users sentiment
See the Dotdigital pricing page.
Dotdigital alternatives
BloomreachBetter for larger enterprises. More AI-driven personalization features. Has more momentum.Read more
IterableBetter for cross-channel messaging and advanced automation. Has more momentum in terms of website traffic growth.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Has more momentum based on employee growth. Integrates with its own CRM. Offers broader marketing tools including SEO and social media management.Read more
Brevo Transactional EmailMore focused on transactional emails like order confirmations and password resets. Easier to use with a more positive pricing sentiment, especially for smaller businesses needing a free plan. Lacks advanced marketing automation features.Read more
ActiveCampaignBetter for sales and marketing teams needing CRM and sales automation. Integrates with a much larger number of business tools. Has more reviews and ratings available.Read more
OverloopBetter for sales teams focused on outbound automation and LinkedIn outreach. More suitable for small to medium businesses.Read more
Dotdigital FAQ
What is Dotdigital and what does Dotdigital do?
Dotdigital is a marketing automation platform that helps businesses communicate with customers through personalized messaging across various channels, including email, SMS, and social media. It offers website personalization, targeted campaigns, and robust analytics to improve customer engagement and drive sales. Dotdigital is particularly popular with retail and ecommerce businesses.
How does Dotdigital integrate with other tools?
Dotdigital integrates with various CRM, eCommerce, and other business systems. This allows for streamlined data flow, enabling personalized messaging across email, SMS, social media, and targeted website experiences. It also connects with analytics tools for comprehensive campaign tracking.
What the main competitors of Dotdigital?
Top Dotdigital competitors include HubSpot Marketing Hub, Bloomreach, Iterable, ActiveCampaign, Mailchimp, and Zendesk Support Suite. These alternatives offer similar features such as email marketing, marketing automation, and customer segmentation.
Is Dotdigital legit?
Yes, Dotdigital is a legitimate marketing automation platform. It's known for its user-friendly interface and robust features like email marketing, SMS marketing, and website personalization. Reviews highlight its excellent customer support and strong integrations.
How much does Dotdigital cost?
Dotdigital's pricing is not publicly available. Contact their sales team to obtain specific product pricing details and determine if Dotdigital is worth the investment for your business.
Is Dotdigital customer service good?
Dotdigital's customer service is highly regarded. Users frequently praise the support team's responsiveness and helpfulness in resolving issues quickly and efficiently. The readily available resources, online chat, and account management support are also appreciated.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.