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Bloomreach description
Bloomreach is a software platform designed to help businesses personalize their online customer experience. It uses artificial intelligence to analyze customer and product data, providing insights that help businesses optimize marketing, search results, and product recommendations. Bloomreach promises to help businesses increase revenue by making the online shopping experience more relevant and engaging for customers. Its clients are primarily large brands in industries like retail, travel, and food service.
Who is Bloomreach best for
Bloomreach helps large e-commerce businesses personalize the online customer experience. It uses AI to analyze customer and product data, optimizing marketing, search, and product recommendations. Users love the actionable insights and comprehensive features but dislike the clunky email builder and complex reporting. Bloomreach integrates with various data sources and offers excellent customer support.
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Best fit for medium and large businesses.
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Ideal for E-commerce, Retail, and Consumer Goods.
Bloomreach features
| Supported Bloomreach personalizes emails using AI, real-time data and segmentation. |
| Supported Bloomreach offers personalized product recommendations based on customer behavior and preferences. |
| Supported Bloomreach allows customizing website content based on user data and behavior. |
| Supported Bloomreach allows creating personalized user journeys based on various criteria like preferences and behavior. |
| Supported Bloomreach uses AI to personalize marketing, product discovery, and optimize send times. |
| Supported Bloomreach improves search discoverability with AI-powered search, visual search, and algorithm customization. |
| Supported Bloomreach allows creating custom landing pages with specific product selections and merchandising rules. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Bloomreach reviews
We've summarised 602 Bloomreach reviews (Bloomreach TrustPilot reviews and Bloomreach G2 reviews) and summarised the main points below.
- Actionable insights are readily available and can be activated directly within the platform.
- Highly customizable and flexible, allowing for personalized customer experiences.
- Offers a comprehensive suite of features, including CRM, email marketing, SMS marketing, and website personalization.
- Excellent customer support, with responsive and helpful team members.
- Seamless integration with various data sources, simplifying data management.
- Email builder can be clunky and difficult to use.
- Reporting features are powerful, but not user-friendly and can be difficult to learn.
- Integrations with Facebook and Google Ads are limited.
- Some users report inaccurate data in reports.
- Pricing can be high, especially for smaller businesses.
Bloomreach pricing
The commentary is based on 32 reviews from Bloomreach G2 reviews.
Bloomreach is a powerful platform with a higher price point. While the cost is a concern for some, many users feel it's justified by the comprehensive features and excellent customer support. However, users should be prepared for potential cost increases with expanded usage.
Users sentiment
See the Bloomreach pricing page.
Bloomreach alternatives
bloomreach vs HubSpot Marketing HubBetter for various business sizes and more industries. Has grown faster and easier to use, but less personalization and AI features. A Bloomreach competitor and alternative.Read more
DotdigitalBetter for smaller businesses. Easier to use and implement. More affordable. Has stronger customer service and is growing faster. Lacks AI-powered features.Read more
Solver Ai SuiteBetter for enterprise companies. Has simpler UI/UX and modular design. Is growing much faster in terms of web traffic but has declining employee growth. Fewer user reviews available.Read more
ActiveCampaignBetter for smaller businesses and those focused on sales and marketing automation. Has broader industry applicability, including manufacturing and energy. Growing faster than Bloomreach. Offers more integrations.Read more
Mailchimp All-in-One Marketing PlatformBetter for small to medium businesses needing simpler email marketing. Easier to use with more integrations, but less scalable and personalization features are limited. A good Bloomreach competitor and alternative.Read more
CoveoBetter for enterprise companies. Has a simpler user experience and implementation. Shows stronger momentum. More focused on search and digital experience.Read more
Bloomreach FAQ
What is Bloomreach and what does Bloomreach do?
Bloomreach is a cloud-based digital experience platform (DXP) leveraging AI to personalize customer journeys. It offers tools for search, merchandising, content management, and marketing automation, empowering businesses to optimize their online presence and boost conversions. Bloomreach primarily serves large enterprises in retail, travel, and other customer-centric industries.
How does Bloomreach integrate with other tools?
Bloomreach integrates with various data sources, simplifying data management and enabling personalized experiences. It connects with popular tools, though some users report limitations with Facebook and Google Ads integrations.
What the main competitors of Bloomreach?
Bloomreach competitors include HubSpot Marketing Hub, Dotdigital, Solver AI Suite, ActiveCampaign, Mailchimp, and Coveo. These alternatives offer similar features such as personalized recommendations, email marketing, and AI-driven insights.
Is Bloomreach legit?
Yes, Bloomreach is a legitimate software platform used by many large brands, primarily in retail, travel, and food service. It offers robust personalization features, but some users find the pricing high and certain features difficult to use.
How much does Bloomreach cost?
Bloomreach Discovery pricing is not publicly available. Contact Bloomreach directly to obtain specific product pricing details. Consider exploring alternative solutions with transparent pricing if budget is a primary concern.
Is Bloomreach customer service good?
Bloomreach's customer service receives positive feedback. Users highlight the responsive and helpful support team, readily available through live chat and other channels to assist with various issues, from simple questions to complex technical challenges. Some users mention occasional slow response times, but the overall sentiment towards Bloomreach's customer support is very favorable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.