Bloomreach vs HubSpot Marketing Hub

by Gralio Feb 10, 2025

Bloomreach and HubSpot Marketing Hub both aim to improve customer experiences and marketing effectiveness, but they cater to different needs. Bloomreach excels in AI-powered personalization for e-commerce, while HubSpot offers a broader suite of marketing tools with strong CRM integration. Bloomreach suits larger businesses focused on online sales, whereas HubSpot is more versatile for various business sizes and marketing strategies.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5519 reviews and 60 websites, saving 1 day, 7 hours, 9 minutes of reading.

Bloomreach

Website LinkedIn Twitter

HubSpot Marketing Hub

Website LinkedIn Twitter

About

Bloomreach is a software platform designed to help businesses personalize their online customer experience. It uses artificial intelligence to analyze customer and product data, providing insights that help businesses optimize marketing, search results, and product recommendations. Bloomreach promises to help businesses increase revenue by making the online shopping experience more relevant and engaging for customers. Its clients are primarily large brands in industries like retail, travel, and food service.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Bloomreach is better for you if you need a platform specializing in AI-driven personalization for large e-commerce businesses, especially for search, product recommendations, and omnichannel customer journeys. HubSpot Marketing Hub is better for you if you need an all-in-one marketing platform with a wide range of features, including email marketing, automation, social media management, and SEO, tightly integrated with HubSpot's CRM.

Relative strengths of Bloomreach (compared to HubSpot Marketing Hub)

Superior AI-powered personalization for product recommendations and search results.
Strong omnichannel customer journey orchestration capabilities.
Unified customer data platform for a holistic customer view.

Relative weaknesses of Bloomreach (compared to HubSpot Marketing Hub)

Can be expensive, especially for smaller businesses.
Email builder can be clunky and difficult to use.
Limited integrations with Facebook and Google Ads.

Who is using Bloomreach and HubSpot Marketing Hub?

No data

John Short

CEO at Compound Growth Marketing

Who should use Bloomreach VS. HubSpot Marketing Hub

Bloomreach is an AI-powered personalization platform ideal for large e-commerce businesses looking to enhance customer experience. Users praise its actionable insights, customization, and comprehensive features. However, some find the email builder clunky and reporting difficult. Bloomreach excels in providing personalized experiences, boosting customer engagement and conversions.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to enhance their marketing efforts. It offers robust analytics, reporting, and integrations. Users praise its ease of use and comprehensive features. However, some find the pricing model complex and the free version limited. Consider HubSpot if you prioritize inbound marketing and lead generation.

Best fit for medium and large businesses.
Ideal for E-commerce, Retail, and other customer-centric industries.

Best for small, medium, and large businesses.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Bloomreach and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Not supported

Bloomreach does not support automated marketing campaigns using workflows and bot builders.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Unified Customer Data Platform

Supported

Bloomreach centralizes online and offline customer data, providing a unified view for personalized campaigns.

Supported

HubSpot Marketing Hub centralizes customer data from various sources offering a unified view.
AI-powered personalization

Supported

Bloomreach uses AI to personalize and optimize cross-channel campaigns based on real-time insights.

Partially supported

HubSpot uses AI for content personalization and optimization across channels, but real-time insights are not explicitly confirmed.
Campaign tracking

Supported

Bloomreach supports campaign tracking, enabling users to track the performance of their marketing campaigns.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
HubSpot integration

Supported

Bloomreach integrates with HubSpot, syncing data between platforms and enhancing customer experiences.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
HubSpot CRM integration

Partially supported

Bloomreach integrates with HubSpot CRM via third-party platforms like Tray.ai and Pivotal.

Supported

HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

-0.57

Rather negative sentiment
Customer Service

+0.88

Strongly positive sentiment

+0.65

Rather positive sentiment
Ease of Use

+0.62

Rather positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.31

Rather positive sentiment

+0.42

Rather positive sentiment
Ease of Implementation

+0.21

Neutral sentiment

+0.21

Neutral sentiment
Scalability

+0.38

Rather positive sentiment

+0.29

Neutral sentiment

Bloomreach and HubSpot Marketing Hub Pricing

No data

User sentiment

Rather negative

-0.33

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

User sentiment

Rather negative

-0.57

See full Pricing page

Bloomreach and HubSpot Marketing Hub review insights

5518 reviews analysed from and

Users love

Actionable insights are readily available and can be activated directly within the platform.
Highly customizable and flexible, allowing for personalized customer experiences.
Offers a comprehensive suite of features, including CRM, email marketing, SMS marketing, and website personalization.
Excellent customer support, with responsive and helpful team members.
Seamless integration with various data sources, simplifying data management.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

Email builder can be clunky and difficult to use.
Reporting features are powerful, but not user-friendly and can be difficult to learn.
Integrations with Facebook and Google Ads are limited.
Some users report inaccurate data in reports.
Pricing can be high, especially for smaller businesses.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Bloomreach and HubSpot Marketing Hub Ratings

G2

4.6/5

(623)
TrustPilot

3.7/5

(1)
Glassdoor

4.3/5

(389)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

2% increase in the last year

15% increase in the last year

Web traffic

65% increase in the last quarter

10% decrease in the last quarter

Financing

June 2022 - $452M

July 2012 - $101M

How customizable is Bloomreach's AI personalization compared to HubSpot's workflows?

Bloomreach's AI personalization is likely more sophisticated and automated compared to HubSpot's workflows. Bloomreach emphasizes its AI's ability to analyze data and automatically personalize experiences across multiple channels. While HubSpot's workflows allow for customization and automation, they are generally rule-based and require more manual setup and configuration, offering less automated personalization driven by AI.

Which platform offers better integration with existing CRM systems besides HubSpot's own?

Bloomreach offers better integration with existing CRM systems besides HubSpot. While HubSpot Marketing Hub tightly integrates with HubSpot's own CRM, Bloomreach is designed to integrate with various data sources, suggesting broader compatibility with existing CRM setups. This makes Bloomreach potentially more suitable for businesses already invested in a different CRM and not looking to migrate.

What are the advantages of Bloomreach?

Bloomreach stands out with its AI-powered personalization capabilities, offering more advanced and targeted customer experience optimization compared to HubSpot. It provides a unified customer data platform, centralizing online and offline data for a more holistic view of the customer. Bloomreach also offers omnichannel journey orchestration, enabling consistent messaging across different touchpoints. While HubSpot excels in inbound marketing and lead generation, Bloomreach focuses on deeper personalization and engagement for existing customers, making it more suitable for businesses aiming to maximize customer lifetime value.

What are the disadvantages of Bloomreach?

Bloomreach's email builder can be clunky and difficult to use. Reporting features, while powerful, are not user-friendly and require a steep learning curve. Integrations with Facebook and Google Ads are limited. Some users report data inaccuracies in reports. Finally, pricing can be high, especially for smaller businesses.

Alternatives to Bloomreach and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Amplitude Audiences

Amplitude Audiences helps businesses personalize how they interact with customers. Using product data and smart technology, it identifies groups of users with similar behaviors. This allows you to tailor messages and offers without needing a team of tech experts. The goal is to create a more personalized customer experience which should lead to better results for your business.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

Solver Ai Suite

Solver AI Suite is a software platform designed to help businesses understand and engage with their customers on a deeper level. Using AI and machine learning, it offers tools for personalized product recommendations, targeted marketing campaigns, and improved website search functionality. The goal is to help businesses increase sales and customer satisfaction by delivering more relevant experiences. Solver AI Suite is modular, allowing businesses to choose the features they need.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

Contlo

Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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