Logo of Klaviyo

Klaviyo

Last updated on

Company health

Employee growth
18% increase in the last year
Web traffic
2% decrease in the last quarter
Financing
May 2022 - $779M

Reviews

G2
4.6/5
(1021)
Capterra
4.6/5
(436)
TrustPilot
3.2/5
(40)
Glassdoor
3.9/5
(477)

Klaviyo description

Klaviyo is a marketing automation platform designed for businesses of all sizes. It helps you create personalized marketing campaigns across email, SMS, and other channels. Klaviyo offers tools for email and SMS marketing, automation, segmentation, and data analysis. It stands out with its customer data platform, which provides a centralized view of customer information, enabling highly targeted campaigns. Klaviyo promises to help you increase conversions and customer lifetime value.


Who is Klaviyo best for

Klaviyo is a robust email and SMS marketing automation platform that excels at personalization and data-driven campaigns. Users praise its intuitive design, extensive Shopify integration, and powerful automation capabilities. While highly regarded for its features, some users have noted concerns about the platform's customer support and pricing as their contact list expands.

  • Klaviyo is a good fit for small, mid-sized, and large businesses.

  • Klaviyo is a great option for eCommerce, retail, and consumer goods companies seeking to enhance their email and SMS marketing efforts.


Klaviyo features

Type in the name of the feature or in your own words tell us what you need
Supported

Klaviyo fully supports drip campaigns, including automation, personalization, and multi-channel engagement.

Supported

Klaviyo provides customizable pre-designed templates.

Supported

Klaviyo allows sending automated SMS messages as part of workflows.

Supported

Klaviyo allows creating and sending SMS marketing campaigns.

Supported

Klaviyo allows the creation and automation of email sequences triggered by specific behaviors or sales stages.

Supported

Klaviyo supports real-time segmentation based on customer behavior.

Supported

Klaviyo allows email personalization using recipient data such as names, custom properties, purchase history etc.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.65

Customer Service

Neutral
+0.07

Ease of Use

Strongly positive
+0.87

Reliability and Performance

Rather positive
+0.59

Ease of Implementation

Strongly positive
+0.71

Scalability

Rather negative
-0.38

Klaviyo reviews

We've summarised 1497 Klaviyo reviews (Klaviyo GetApp reviews, Klaviyo Software Advice reviews, Klaviyo TrustPilot reviews, Klaviyo Capterra reviews and Klaviyo G2 reviews) and summarised the main points below.

Pros of Klaviyo
  • Easy to use and very intuitive.
  • Excellent Shopify integration.
  • Lots of customization options for email and SMS.
  • Great automation and flow features.
Cons of Klaviyo
  • Klaviyo does not have the best customer support.
  • SMS is limited and overpriced for international use.
  • Klaviyo is getting very expensive as my list grows.
  • Analytics dashboard could be improved.

Klaviyo pricing

The commentary is based on 173 reviews from Klaviyo Capterra reviews and Klaviyo G2 reviews.

Klaviyo is a powerful email marketing platform with a robust feature set, but many reviewers find its pricing structure to be expensive, especially for small businesses and those with growing contact lists.

Users sentiment

Rather negative
-0.65

See the Klaviyo pricing page.

  • Klaviyo has a free plan.

  • Klaviyo has a free trial.

Free

$0/ month

Perfect for getting started and trying out the Klaviyo customer platform.

Email

$45/ month

Take the next step in your email marketing with a simple solution that personalizes at scale.

Email and SMS

$60/ month

Take your marketing further. Brands with email + SMS see a 19% increase in GMV growth rate.


Klaviyo alternatives

  • Logo of ActiveCampaign
    ActiveCampaign
    Better fit for companies outside of E-commerce. Has more momentum than Klaviyo.

  • Klaviyo FAQ

    • What is Klaviyo and what does Klaviyo do?

      Klaviyo is a marketing automation platform specializing in personalized email and SMS marketing. Its robust customer data platform enables targeted campaigns, driving conversions and boosting customer lifetime value for businesses, especially in e-commerce.

    • How does Klaviyo integrate with other tools?

      Klaviyo integrates with a variety of e-commerce platforms, marketing tools, and other business applications through its API and pre-built integrations.

    • What the main competitors of Klaviyo?

      Klaviyo's main competitors include MailerLite, ActiveCampaign, Omnisend, and Drip. These platforms offer similar email and SMS marketing automation features, catering to businesses seeking to enhance customer engagement and drive sales.

    • Is Klaviyo legit?

      Klaviyo is a legitimate and safe marketing automation platform. It's highly rated on platforms like G2 and Capterra and praised for its ease of use and Shopify integration. However, some users mention that their customer support could be improved and pricing can be high.

    • How much does Klaviyo cost?

      Klaviyo offers a free plan for businesses starting out. Paid plans start at $45 per month for email marketing and $60 per month for email and SMS marketing. Add-ons like reviews and CDP have custom pricing.

    • Is Klaviyo customer service good?

      Based on user reviews, Klaviyo's customer support receives mixed feedback. Some users praise the helpful and responsive support team, while others express frustration with slow response times and unhelpful advice.


    Reviewed by

    MK
    Michal Kaczor
    CEO at Gralio

    Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

    TT
    Tymon Terlikiewicz
    CTO at Gralio

    Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.