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Company health
Unify description
Unify is a sales and marketing platform designed for mid-sized and growing businesses in the US. It helps automate and improve sales outreach by identifying potential customers who are showing interest in similar products or services. Unify uses data and artificial intelligence to personalize messages and manage communication, making sales teams more efficient and effective at finding new customers. Their goal is to help businesses generate more leads and ultimately increase sales.
Who is using Unify?
Who is Unify best for
Unify is a sales and marketing platform ideal for mid-sized businesses looking to automate and enhance their sales outreach. Users praise Unify's intuitive interface, automated lead engagement, and market intelligence features, leading to closed deals. Some users noted difficulty with playbooks and limited integrations. Unify uses AI to personalize sales messages and manage communication, helping sales teams improve efficiency and generate more leads.
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Ideal for mid-sized businesses seeking to automate sales outreach.
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A good fit for various industries focused on sales growth.
Unify features
| Supported Unify automates lead management, qualifying and scoring leads and triggering actions based on activity. |
| Supported Unify uses AI to personalize sales emails, potentially increasing reply rates and meetings. |
| Supported Unify supports automated, multi-touch email sequences for improved lead nurturing and conversion rates. |
| Supported Unify offers automated workflows for prospecting, enrichment, and sequencing, integrating with other tools for go-to-market execution. |
Unify reviews
- Easy to build sequences and write copy.
- Automates warm lead engagement, saving valuable time.
- Provides valuable market intelligence on warm leads, resulting in closed deals.
- Simple and intuitive user interface.
- Excellent customer support and responsiveness.
- Playbooks can be confusing to use.
- Limited direct integration with sequencing tools.
- Occasional missing prospect-level data.
- Adding multiple mailboxes can be time-consuming.
Unify pricing
The commentary is based on 5 reviews from Unify G2 reviews.
Reviewers consistently praise Unify's value, highlighting its cost-effectiveness compared to similar tools or hiring dedicated staff. Many reviewers felt the investment was worthwhile, especially given the rapid implementation and quick return on investment. While specific pricing isn't mentioned, the sentiment is overwhelmingly positive regarding the value received.
See the Unify pricing page.
Growth
Includes 30,000 credits, 2 Active Plays, 3 Platform Users, 1 Email Sending Users, and 5 Unify Managed Mailboxes.
Pro
Includes 100,000 credits, Unlimited Plays, 5 Platform Users, 2 Email Sending Users, 5 Unify Managed Mailboxes, and White Glove Onboarding + Support.
Enterprise
Includes 200,000 credits, Unlimited Plays, 10 Platform Users, 5 Email Sending Users, 5 Unify Managed Mailboxes, White Glove Onboarding + Support, and SSO.
Unify alternatives
HubSpot Sales HubBetter suited for companies looking for broader marketing and service functionalities. Rated higher by users, but more expensive. Has broader industry coverage.Read more
ZymplifyMore focused on broader marketing campaigns than solely sales outreach. Has slower momentum. Offers workflow automation and Zapier integration. Users appreciate the customer support and in-market buyer identification but note a difficult initial setup and limited targeting. A Zymplify alternative would be Unify.Read more
Dubb: Sales Video System + CRMBetter for smaller businesses and those focused on video sales engagement. Good for Finance, Banking & Insurance, E-commerce, Education, Real Estate & Construction, Media & Entertainment, Software, IT & Telecommunications, Marketing & Advertising, and Professional Services. Offers video creation, editing, and analytics features. CRM integrations are limited. Users love ease of personalized video messaging, Gmail and Chrome integration, and useful analytics. Negative pricing sentiment. A Unify competitor and alternative.Read more
AnyBiz.ioOffers broader multi-channel outreach including LinkedIn and phone calls. Has a larger contact database. Provides better customer service and ease of use, though implementation may be more complex. AnyBiz.io is growing faster than Unify. It's a good Unify competitor for finance, e-commerce, education, software/IT, government, marketing, and professional services. Users appreciate the automated outreach and scheduling, and AI-powered personalization.Read more
Salesforce Sales CloudBetter fit for larger enterprises. Has broader industry coverage. Growing slower. More established, with generally positive user reviews focusing on integrations and automation, but can be pricey and complex.Read more
Unify FAQ
What is Unify and what does Unify do?
Unify is a sales and marketing automation platform for mid-sized businesses. It uses AI to identify, personalize outreach to, and manage communication with potential customers, boosting sales team efficiency and lead generation. It offers automated workflows, lead management, and personalized email sequences.
How does Unify integrate with other tools?
Unify integrates with other tools through automated outbound workflows for prospecting, enrichment, and sequencing. It's designed to connect with your existing go-to-market tools for streamlined execution. However, users have noted that direct integrations with sequencing tools can be limited.
What the main competitors of Unify?
Alternatives to Unify include HubSpot Sales Hub, Zymplify, Salesforce Sales Cloud, and AnyBiz.io. These platforms offer similar sales and marketing automation features, lead management tools, and integrations for mid-sized businesses.
Is Unify legit?
Yes, Unify is a legitimate sales and marketing platform. It automates outreach, personalizes messaging using AI, and manages communication, helping businesses generate leads and increase sales. Users praise its ease of use and excellent customer support.
How much does Unify cost?
Unify's Growth plan costs $700. Their Pro and Enterprise plans have custom pricing. Contact Unify for specific product pricing details and to determine which plan best suits your needs.
Is Unify customer service good?
Unify's customer service is consistently praised in reviews. Users highlight the team's responsiveness, helpfulness, and quick resolution of issues. The support provided via Slack is also appreciated. Some users mention the team goes above and beyond to ensure customer success.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.