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Zymplify

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Company health

Employee growth
4% decrease in the last year
Web traffic
29% decrease in the last quarter

Ratings

G2
4.2/5
(118)
TrustPilot
3.7/5
(2)

Zymplify description

Zymplify is a marketing and sales platform designed to help mid-sized businesses grow. It uses data to identify potential customers who are actively looking for solutions like yours. Zymplify allows you to reach these potential customers through various marketing campaigns and provides tools to manage these campaigns and track their effectiveness - all from one central location.


Who is Zymplify best for

Zymplify is a marketing and sales platform designed for mid-sized businesses. It leverages data to identify and target potential customers actively seeking solutions like yours. Users praise its effective intent data, lead generation capabilities, and centralized platform. However, some find the initial setup challenging and desire more advanced email automation features. Zymplify integrates various sales and marketing tools, enabling streamlined campaign management and performance tracking.

  • Ideal for mid-sized businesses seeking growth through data-driven marketing and sales.

  • Suitable for various industries looking to enhance their sales and marketing efforts.


Zymplify features

Type in the name of the feature or in your own words tell us what you need
Supported

Campaign tracking is supported, enabling performance monitoring and ROI calculation.

Supported

Zymplify supports omnichannel campaign management, lead generation, and brand awareness at scale.

Supported

Zymplify automates email marketing, social media posting, and campaign management.

Supported

Zymplify identifies prospects actively researching solutions, allowing prioritization of outreach efforts.

Supported

Zymplify supports cross-channel campaigns across email, social media, and more.


Zymplify reviews

We've summarised 117 Zymplify reviews (Zymplify TrustPilot reviews and Zymplify G2 reviews) and summarised the main points below.

Pros of Zymplify
  • Excellent and responsive customer support, readily available for training and assistance.
  • Identifies in-market buyers, improving lead quality and conversion rates.
  • Easy to use once set up, with useful live data and metrics.
  • Robust platform, integrating various sales and marketing tools in one central location.
  • Valuable "intent" capability for identifying active buyers based on their online behavior.
  • Cost-effective compared to alternative marketing automation solutions.
  • Effective prospecting tools, including LinkedIn integration and contact reveal.
  • Helpful training resources, including online videos and personalized playbooks.
  • Facilitates strategic thinking about new business approaches and timely follow-ups.
  • Positive onboarding experience with attentive account managers.
  • Automates marketing tasks, freeing up time for other activities.
  • Provides valuable insights for optimizing campaigns and targeting specific audiences.
  • Good pricing structure, especially for small to medium-sized businesses.
  • Consistently improving platform with regular updates based on user feedback.
Cons of Zymplify
  • Difficult initial setup and learning curve for new users.
  • Limited targeting options, lacking granular filtering capabilities (e.g., firm size).
  • Outdated blog feature, inferior to alternatives like WordPress.
  • Inaccurate data, especially contact information, leading to wasted effort.
  • Platform navigation can be daunting and overwhelming, especially for new users.
  • Some integrations, such as Instagram, are missing, limiting social media management capabilities.
  • Occasional bugs and glitches, requiring cache clearing or other workarounds.
  • Lead quality issues, with some contact information being invalid, missing, or primarily landlines.
  • CRM functionality is not ideal for B2B sales teams dealing with multiple contacts within the same organization.
  • Limited software tool integrations, which could restrict its capabilities and make system integration challenging.
  • UI/UX could be improved for better responsiveness and a more modern look and feel.
  • Email builder/templates are time-consuming to create and customize.
  • Lack of advanced email automation features, such as behavioral tagging and complex workflows.

Zymplify alternatives

  • Logo of Unify
    Unify
    Better for US-based businesses. Has growing momentum. Offers transparent pricing. Higher rated by users.
    Read more
  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Better for businesses of all sizes, not just mid-sized. Has broader industry applicability. Is growing faster in terms of website traffic and employee growth. Offers a more mature and feature-rich platform. Stronger integrations with other tools.
    Read more
  • Logo of HubSpot Sales Hub
    HubSpot Sales Hub
    Better for managing contacts, tracking deals, sending emails, and analyzing sales performance. Focuses on providing a user-friendly interface and integrated tools.
    Read more
  • Logo of Overloop
    Overloop
    Better for outbound sales automation and LinkedIn outreach. G2 rates it 4.4/5. Users praise its ease of use and LinkedIn integration but find email deliverability and list customization limiting.
    Read more
  • Logo of ActiveCampaign
    ActiveCampaign
    Better fit for companies of all sizes and a wider range of industries. Has more integrations and pre-built templates. Growing faster than Zymplify. Offers drip campaigns and workflow automation.
    Read more
  • Logo of N.Rich
    N.Rich
    Better for larger businesses focused on B2B sales and marketing. Has received positive user reviews, especially regarding customer support and analytics. A Zymplify competitor focused on account-based marketing and advertising.
    Read more

Zymplify FAQ

  • What is Zymplify and what does Zymplify do?

    Zymplify is a marketing and sales platform designed for mid-sized businesses. It leverages intent data to identify and target potential customers actively seeking solutions, enabling efficient campaign management across multiple channels. Zymplify helps streamline marketing efforts and improve lead conversion through automation and centralized tools.

  • How does Zymplify integrate with other tools?

    Zymplify integrates with various tools to enhance its functionality. It offers seamless integration with LinkedIn for prospecting and boasts a robust platform that centralizes sales and marketing tools. However, some users note limited integrations compared to other solutions, which could restrict its overall capabilities.

  • What the main competitors of Zymplify?

    Top alternatives to Zymplify include HubSpot Marketing Hub, ActiveCampaign, and Unify. These platforms offer similar marketing automation, lead generation, and sales tools for mid-sized businesses seeking growth. Other competitors include Zoho CRM, N.Rich, and Journey.

  • Is Zymplify legit?

    Yes, Zymplify is a legitimate marketing and sales platform. It's known for identifying in-market buyers and its robust, centralized platform. However, be aware of the potentially difficult setup and limited targeting options. Consider exploring alternatives like HubSpot or ActiveCampaign if these are critical for your business.

  • How much does Zymplify cost?

    Zymplify does not publicly disclose its pricing. Contact their sales team for a customized quote based on your specific marketing automation needs and the features you require.

  • Is Zymplify customer service good?

    Zymplify's customer service receives overwhelmingly positive feedback. Users consistently praise the knowledgeable, responsive, and helpful support team, highlighting their proactive assistance and dedication to customer success. The readily available support and training resources contribute significantly to user satisfaction.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.