Logo of Apollo.io

Apollo.io

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Company health

Employee growth
21% increase in the last year
Web traffic
5% decrease in the last quarter
Financing
May 2023 - $251M

Ratings

G2
4.8/5
(2666)
Capterra
4.6/5
(319)
TrustPilot
2.6/5
(60)
Glassdoor
3.9/5
(150)

Apollo.io description

Apollo.io is a sales platform designed to help you find new customers and close deals faster. It provides access to a database of business contacts and companies, tools to manage sales outreach, and features like automated workflows and performance analytics. Apollo.io aims to be a central hub for sales teams to manage their entire sales process, from prospecting to closing.

Who is using Apollo.io?

Robert Bradley
Founder & Chief GTM Strategist at Profit Labs A
Stan Rymkiewicz
Head of Growth at Default
Aaron Reid
Founder Serpire.ai | Clay Expert
Olesia Krilyshyn
Sales Acceleration Specialist at Reply.io
Justin Ashby
Head of Marketing at Glyphic
Show all 12 stacks

Who is Apollo.io best for

Apollo.io is a great fit for sales teams of all sizes looking to boost prospecting, outreach, and deal closure rates. Users praise Apollo.io’s robust database and powerful search filters, highlighting the platform’s effectiveness in uncovering high-quality leads.

  • Ideal for sales teams of all sizes.

  • A strong fit for businesses in Healthcare, Finance, E-commerce, Retail, and more.

Apollo.io features

Type the name of the feature or, in your own words, tell us what you need
Supported

Apollo.io supports lead to account matching through its features like CRM integration, custom scoring, automated matching, and data management.

Supported

Apollo.io offers robust workflow automation capabilities, including pre-built and custom workflow templates, rules-based automations, automated task management, AI-driven recommendations, CRM integrations for bi-directional data sync, and a unified workspace for managing the entire sales process. This automation reduces manual effort and improves sales team efficiency.

Supported

Apollo assigns scores to leads based on behavior and attributes.

Supported

Apollo.io allows creation and automation of email sequences.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.1

Customer Service

Rather positive
+0.47

Ease of Use

Strongly positive
+0.85

Reliability and Performance

Rather positive
+0.3

Ease of Implementation

Rather positive
+0.63

Scalability

Rather positive
+0.4

Apollo.io reviews

We've summarised 2975 Apollo.io reviews (Apollo.io GetApp reviews, Apollo.io Capterra reviews and Apollo.io G2 reviews) and summarised the main points below.

Pros of Apollo.io
  • Apollo.io boasts a robust and extensive database of contacts and companies, making it easy to find potential leads.
  • The platform offers powerful search filters and criteria, allowing users to narrow down their searches with precision.
  • The email automation and sequencing features streamline outreach efforts, saving users time and effort.
  • The free plan offers a generous amount of features and credits, making it a great starting point for small businesses or individuals.
Cons of Apollo.io
  • Data accuracy can be unreliable, with many users reporting incorrect or outdated contact information.
  • The LinkedIn integration can be glitchy and unreliable, sometimes failing to sync or pull accurate data.
  • The user interface, while generally functional, can feel clunky and overwhelming, especially for new users.
  • Customer support response times can be slow, especially for complex issues, and often requires multiple follow-ups.

Apollo.io pricing

The commentary is based on 831 reviews from Apollo.io Capterra reviews and Apollo.io G2 reviews.

Apollo.io offers a free trial and a free plan. Paid plans include add-on credits.

Users sentiment

Neutral
+0.08

See the Apollo.io pricing page.

  • Apollo.io has a free plan.

  • Apollo.io has a free trial.

Free
Free

Includes 1,000 credits per user per year, 2 sequences, basic filters, enrichment for data in CRM, and basic reporting.

Basic
$49 per user/month

Includes 25,000 credits per user per year, 2 sequences, advanced filters, enrichment for data in CRM, and basic reporting.

Professional
$79 per user/month

Includes 100,000 credits per user per year, unlimited sequences, advanced filters, enrichment for data and CRM, AI email writer, call recordings, pre-built advanced reports and dashboards, and priority email support.

Organization
$119 per user/month

Includes 100,000 credits per user per year, unlimited sequences, advanced filters, enrichment for data and CRM, AI email writer, call recordings, pre-built advanced reports and dashboards, single sign-on (SSO), and priority email support.

Apollo.io alternatives

  • Logo of amplemarket
    apollo-io vs amplemarket
    Has more AI-powered features. Boasts better user ratings based on available data. Apollo.io is growing faster.
    Read more
  • Logo of Salesloft
    apollo-io vs Salesloft
    Better fit for mid-sized US companies. Focuses on streamlining sales operations and boosting revenue. Offers conversation insights and sales forecasting. Has similar LinkedIn employee growth.
    Read more
  • Logo of Outreach
    Outreach
    Better for software companies. Has slightly more momentum. Lower ratings on Glassdoor. A strong Apollo.io competitor for enterprise sales teams.
    Read more
  • Logo of ZoomInfo Sales
    apollo-io vs ZoomInfo Sales
    Better for mid-size to large B2B companies. Has grown website traffic faster but has less employee momentum. Users mention more intuitive interface and CRM integrations but raise concerns about data accuracy, high price, and limited export functionality. Focuses more on firmographics enrichment, lead routing, and email discovery.
    Read more
  • Logo of Seamless.AI
    Seamless.AI
    More focused on providing verified contact information including emails and phone numbers. Better for medium-sized businesses. Has a free plan available. A strong Apollo.io competitor for lead generation.
    Read more
  • Logo of Clay
    apollo-io vs Clay
    More focused on data enrichment and outreach within a spreadsheet interface. Has stronger momentum based on employee growth. Caters specifically to RevOps and growth teams in tech companies, especially software companies. Users highlight AI-powered research and flexible workflows, but note potential credit system complexity. A strong Apollo.io competitor for targeted outreach.
    Read more

Apollo.io FAQ

  • What is Apollo.io and what does Apollo.io do?

    Apollo.io is a sales intelligence and engagement platform that offers a vast database of contacts, advanced search filters, and automation tools. It helps businesses streamline sales prospecting, outreach, and lead generation, leading to increased efficiency and revenue growth.

  • How does Apollo.io integrate with other tools?

    Apollo.io provides product integrations with various tools, including CRM platforms, marketing automation software, and other sales-related applications, enabling seamless data synchronization and workflow automation.

  • What the main competitors of Apollo.io?

    Top alternatives to Apollo.io include Salesloft, HubSpot Sales Hub, Amplemarket, and Clodura.AI. These platforms offer similar features for sales engagement, lead generation, and sales automation, catering to various business needs and sizes.

  • Is Apollo.io legit?

    Apollo.io is a generally safe and legitimate software option. It's important to note that user reviews on Apollo.io's data accuracy are mixed. Consider exploring their free plan and comparing it with alternatives like HubSpot Sales Hub or Amplemarket before committing.

  • How much does Apollo.io cost?

    Apollo.io pricing starts at $49 per month. They offer a free plan with limited features and paid plans for small businesses, growing businesses, and large organizations.

  • Is Apollo.io customer service good?

    Based on the reviews, Apollo.io customer support receives mixed feedback. While some users praise the responsiveness and helpfulness of the support team, others express frustration with slow response times and difficulty in resolving complex issues.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.