amplemarket vs Apollo.io

by Gralio Feb 10, 2025

Amplemarket and Apollo.io are both sales platforms catering to mid-sized businesses. Amplemarket stands out with its AI-driven sales suggestions and LinkedIn integration, focusing on personalized outreach. Apollo.io offers a larger contact database, advanced lead routing, and robust account management, making it suitable for businesses prioritizing comprehensive sales management and broader prospecting.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3338 reviews and 60 websites, saving 19 hours, 2 minutes of reading.

amplemarket

Website LinkedIn Twitter

Apollo.io

Website LinkedIn Twitter

About

Amplemarket is an AI-powered sales platform designed to help businesses find and close more deals. It offers tools for lead generation, personalized outreach across multiple channels (like email and LinkedIn), and sales performance management. Amplemarket's focus is on improving sales team efficiency and increasing revenue through AI-driven insights and automation. Its key features include data enrichment, intent signal identification, and automated email and LinkedIn engagement.

Apollo.io is a sales platform designed to help you find new customers and close deals faster. It provides access to a database of business contacts and companies, tools to manage sales outreach, and features like automated workflows and performance analytics. Apollo.io aims to be a central hub for sales teams to manage their entire sales process, from prospecting to closing.

Summary

Main difference

Amplemarket is better for you if you prioritize AI-powered sales suggestions and seamless LinkedIn integration for personalized outreach. Apollo.io is better for you if you need a broader contact database, advanced lead routing, and account management features.

Relative strengths of amplemarket (compared to Apollo.io)

Strong AI-powered sales suggestions based on prospect context (Amplemarket Duo).
Seamless LinkedIn integration for enhanced social selling and engagement.
Competitive pricing, especially for smaller teams with limited budgets.

Relative weaknesses of amplemarket (compared to Apollo.io)

Smaller contact database compared to Apollo.io, potentially limiting outreach scope.
Lacks advanced lead routing and account management features available in Apollo.io.
Limited intent data and basic data enrichment compared to Apollo.io.

Who is using amplemarket and Apollo.io?

Suprava Sabat

Co-Founder @AcquisitionX

Fivos Aresti

Partner @ ColdIQ

Charlie Hills

I use AI to create content that converts

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Kyle Poyar

Co-Founder & Operating Partner | Growth Unhinged

Sales Acceleration Specialist at Reply.io

Aaron Reeves

Outbound OS Founder

Show all 10 stacks

Who should use amplemarket VS. Apollo.io

Amplemarket is an AI-powered sales platform designed to boost sales team efficiency and revenue. Users praise its comprehensive email and phone data, AI-powered sales suggestions, and seamless implementation. However, some have noted outdated phone numbers and limited intent data. Amplemarket is best for B2B SaaS sales teams seeking AI-driven lead generation and personalized outreach.

Apollo.io is a robust sales platform ideal for teams seeking streamlined prospecting and outreach. Users praise its extensive contact database and powerful search filters, enabling precise lead identification. The email automation features are highly appreciated, although some users have noted concerns about data accuracy and occasional glitches with the LinkedIn integration. Despite some UI complexity, its free plan's generosity makes it accessible to businesses of all sizes.

Best fit for small, mid-sized, and enterprise businesses.
Ideal for B2B SaaS companies focused on outbound sales.

Ideal for small, medium, and large businesses seeking enhanced sales prospecting and outreach.
Strong fit for various sectors, including Healthcare, Finance, E-commerce, Retail, Manufacturing, Education, and more.

amplemarket and Apollo.io features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI-powered sales suggestions

Supported

Amplemarket Duo offers AI-powered sales suggestions through personalized workflows and lead insights.

Supported

Apollo.io offers AI-driven suggestions for sales interactions through features like conversation analysis and sequence generation.
Contact and Company Data

Supported

Amplemarket provides access to contact and company data, enabling go-to-market strategies.

Supported

Apollo.io provides access to contact and company data.
AI-Powered Meeting Tools

Supported

Amplemarket offers AI-powered tools like Amplemarket Duo that automate meeting scheduling and provide sales insights.

Supported

Apollo.io offers AI-powered meeting tools with insights and automation.
Email enrichment

Supported

Amplemarket provides email enrichment and validates addresses for accuracy.

Supported

Apollo.io allows enriching data with verified email addresses from a large database and validates their accuracy using integrations with various tools. It also supports automated enrichment and integrates with CRMs for data freshness.
Lead routing

Partially supported

Amplemarket routes leads based on buying intent signals, but specific criteria are not detailed.

Supported

Apollo.io allows for automatic lead routing based on various criteria like company size, industry, territory, etc. It integrates with CRMs to assign reps based on ownership and can prioritize leads based on specific criteria using its inbound router.
Account management

Partially supported

Amplemarket supports account insights and contact management, but not deals and activities directly. Integration with a CRM might be needed.

Supported

Apollo.io allows managing accounts and related contacts, deals, and activities through features such as account and contact search, filtering, segmentation, CRM integrations, and engagement tools.

Qualities

Value and Pricing Transparency

+0.26

Neutral sentiment

-0.1

Neutral sentiment
Customer Service

+0.94

Strongly positive sentiment

+0.47

Rather positive sentiment
Ease of Use

+0.87

Strongly positive sentiment

+0.85

Strongly positive sentiment
Reliability and Performance

+0.52

Rather positive sentiment

+0.3

Rather positive sentiment
Ease of Implementation

+0.42

Rather positive sentiment

+0.63

Rather positive sentiment
Scalability

+0.71

Strongly positive sentiment

+0.4

Rather positive sentiment

amplemarket and Apollo.io Pricing

Amplemarket offers a tiered subscription pricing model with a free trial for all plans. The Startup plan has a fixed price, while the Growth and Elite plans require a custom quote. Pricing is per user, with a certain number of users included in each plan and the option to purchase additional users.

Plans

User sentiment

Neutral

+0.26

See full Pricing page

Apollo.io offers a tiered subscription pricing model based on features and usage. They have a free plan with limited credits and features. The paid plans offer more credits, advanced features, and higher limits.

Plans

User sentiment

Neutral

-0.1

See full Pricing page

amplemarket and Apollo.io review insights

3278 reviews analysed from and

Users love

Email and phone data is very complete.
The AI assistant works great and is a huge time saver.
The trial period to implmentation was seamless.
The cost compared to their competitors is mind blowing.
The AI generated emails are definitely a great feature.

Apollo.io boasts a robust and extensive database of contacts and companies, making it easy to find potential leads.
The platform offers powerful search filters and criteria, allowing users to narrow down their searches with precision.
The email automation and sequencing features streamline outreach efforts, saving users time and effort.
The free plan offers a generous amount of features and credits, making it a great starting point for small businesses or individuals.

Users dislike

Phone numbers tend to be outdated or are HQ numbers.
Intent data is limited and small.
Support is really low touch.
The prompting for the AI part of the tool is really at a high level and very general.
Need to have more integrations.

Data accuracy can be unreliable, with many users reporting incorrect or outdated contact information.
The LinkedIn integration can be glitchy and unreliable, sometimes failing to sync or pull accurate data.
The user interface, while generally functional, can feel clunky and overwhelming, especially for new users.
Customer support response times can be slow, especially for complex issues, and often requires multiple follow-ups.

amplemarket and Apollo.io Ratings

G2

4.6/5

(313)
Glassdoor

4.9/5

(16)

G2

4.8/5

(2666)
Capterra

4.6/5

(319)
TrustPilot

2.6/5

(60)
Glassdoor

3.9/5

(150)

Company health

Employee growth

7% increase in the last year

21% increase in the last year

Web traffic

2% increase in the last quarter

5% decrease in the last quarter

Financing

December 2021 - $12M

May 2023 - $251M

How reliable is Apollo.io's LinkedIn integration compared to Amplemarket?

Amplemarket's LinkedIn integration reliability is not directly mentioned in the provided data. However, Apollo.io's LinkedIn integration is specifically noted as "glitchy and unreliable" by users. Therefore, while the reliability of Amplemarket's integration is unknown, it is likely more reliable than Apollo.io's based on user feedback.

Which product offers better AI-powered email personalization for sales outreach?

Both Amplemarket and Apollo.io offer AI-powered email personalization for sales outreach. While Apollo.io has a larger database and more established presence, Amplemarket users specifically praise its AI-generated emails and overall cost-effectiveness. Therefore, if budget is a primary concern and email personalization is a top priority, Amplemarket may be the better choice. However, if a larger database and broader feature set are required, Apollo.io might be preferred despite some user concerns about data accuracy.

What are the advantages of amplemarket?

Amplemarket stands out with its AI-powered sales suggestions, offering personalized guidance for interactions based on prospect context. Users praise its comprehensive email and phone data, AI-driven email generation, and competitive pricing. The seamless implementation process also receives positive feedback.

What are the disadvantages of amplemarket?

Amplemarket's disadvantages include limited intent data, a less hands-on support experience, high-level AI prompting that lacks specific guidance, and fewer integrations compared to other platforms. Users have also reported issues with outdated phone numbers.

Is amplemarket cheaper than Apollo.io?

Amplemarket's pricing is not transparently listed as custom pricing is required for all tiers. Apollo.io offers a free version and paid plans starting at $49/month. Therefore, it is not possible to definitively determine if Amplemarket is cheaper than Apollo.io without requesting custom quotes from Amplemarket.

Alternatives to amplemarket and Apollo.io

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Humanlinker

Humanlinker is an AI-powered sales platform designed to help mid-sized businesses generate leads and close deals. It uses data analysis and AI to create personalized sales outreach campaigns, including emails, LinkedIn messages, and automated follow-ups. Humanlinker integrates with popular CRM tools and promises to increase response rates and sales efficiency through its data-driven approach to personalization.

Outplay

Outplay is a sales platform designed for small to medium businesses looking to streamline their sales processes. It combines multiple sales tools into one, including email tracking, automated outreach across different channels (like social media and phone), and conversational intelligence. Outplay integrates with popular CRM systems, offers detailed performance reporting, and is known for its user-friendly interface and strong customer support. It's a more affordable alternative to larger sales engagement platforms, particularly appealing to companies who find themselves managing too many separate sales tools.

Clay

Clay is a data enrichment and outreach tool that helps businesses improve sales outreach. It offers access to over 75 data providers, AI-powered research, and personalized messaging features, all within a user-friendly spreadsheet interface. Clay aims to streamline the lead generation process, improve data accuracy, and automate repetitive tasks, allowing sales teams to focus on building relationships and closing deals.

Woodpecker.co

Woodpecker.co is a software platform designed for businesses that want to send personalized cold emails at scale without ending up in spam folders. It offers tools to verify and warm up email addresses, automate follow-up emails, and personalize messages. Features include A/B testing, spam detection, and performance tracking. Woodpecker.co is suitable for individual businesses and agencies managing multiple client accounts.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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