Salesloft vs Apollo.io

by Gralio Mar 07, 2025

Salesloft and Apollo.io are both sales platforms catering to mid-sized businesses. Salesloft excels in sales process management and CRM integration, while Apollo.io focuses on prospecting and lead generation through its vast database and AI tools.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5777 reviews and 60 websites, saving 1 day, 8 hours, 35 minutes of reading.

Salesloft

Website LinkedIn Twitter

Apollo.io

Website LinkedIn Twitter

About

Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

Apollo.io is a sales platform designed to help you find new customers and close deals faster. It provides access to a database of business contacts and companies, tools to manage sales outreach, and features like automated workflows and performance analytics. Apollo.io aims to be a central hub for sales teams to manage their entire sales process, from prospecting to closing.

Summary

Main difference

Salesloft is a strong choice for established sales teams needing seamless CRM integration, especially with Microsoft Dynamics 365 and Salesforce, and robust workflow automation. Apollo.io is better suited for businesses prioritizing lead generation and prospecting due to its extensive contact database and AI-powered tools.

Relative strengths of Salesloft (compared to Apollo.io)

Strong CRM Integrations (Salesforce, Dynamics 365)
Robust Workflow Automation
Conversation Intelligence and Coaching

Relative weaknesses of Salesloft (compared to Apollo.io)

Limited Contact Database
Less Intuitive UI/UX
Basic Lead Routing

What companies are using Salesloft and Apollo.io?

No data

Who is using Salesloft and Apollo.io?

Adam Robinson

CEO @ Retention.com & RB2B

Charlie Hills

I use AI to create content that converts

Kyle Poyar

Co-Founder & Operating Partner | Growth Unhinged

Sales Acceleration Specialist at Reply.io

Aaron Reeves

Outbound OS Founder

Show all 10 stacks

Who should use Salesloft VS. Apollo.io

Salesloft is a sales engagement platform ideal for mid-sized US companies seeking to streamline sales operations. Users praise features like the helpful "Rhythm" tool and seamless LinkedIn Sales Navigator integration. However, some find the mobile app and admin functionality lacking. It offers conversation insights, workflow automation, and CRM integrations, aiming to boost sales efficiency and revenue.

Apollo.io is a comprehensive sales platform that helps businesses find and close deals faster. Users praise its extensive contact database and powerful search filters, enabling precise lead identification. However, some users have reported data accuracy issues and a clunky interface. With features like AI-powered email automation and meeting tools, Apollo.io streamlines sales workflows, making it ideal for sales teams seeking improved prospecting and outreach.

Best for medium-sized businesses (101-1000 employees), good fit for large enterprises, limited fit for small businesses.
Good fit for Software, IT & Telecommunications. Medium fit for other industries (except Legal, Energy & Utilities, Agriculture, and Automotive).

Ideal for sales teams of all sizes, from small businesses to large enterprises.
Suitable for a wide range of industries, including Healthcare, Finance, E-commerce, and more.

Salesloft and Apollo.io features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Conversation insights

Supported

Salesloft offers conversation analysis and coaching feedback through its Conversational Intelligence feature.

Supported

Apollo.io analyzes sales conversations using AI to provide coaching feedback and insights.
Contact and Company Data

Supported

Salesloft provides access to contact and company data via CRM integrations.

Supported

Apollo.io provides access to contact and company data.
Salesloft Integration

Partially supported

Salesloft supports automatic addition of qualified leads to cadences via integrations with platforms like Qualified and MadKudu.

Supported

Apollo.io integrates with Salesloft and allows users to automatically add qualified leads to Salesloft cadences or sequences.
Lead routing

Supported

Salesloft supports automatic lead routing based on various criteria such as company size, industry, geography, and product interest.

Supported

Apollo.io allows for automatic lead routing based on various criteria like company size, industry, territory, etc. It integrates with CRMs to assign reps based on ownership and can prioritize leads based on specific criteria using its inbound router.
Email enrichment

Partially supported

Salesloft offers email enrichment through integrations with tools like Lusha and LeadIQ.

Supported

Apollo.io allows enriching data with verified email addresses from a large database and validates their accuracy using integrations with various tools. It also supports automated enrichment and integrates with CRMs for data freshness.
Workflow Automation

Supported

Salesloft offers robust workflow automation features like automated email sequences, cadence automation, and AI-powered insights to optimize sales workflows and reduce manual effort, as confirmed by the provided sources.

Supported

Apollo.io offers robust workflow automation capabilities, including pre-built and custom workflow templates, rules-based automations, automated task management, AI-driven recommendations, CRM integrations for bi-directional data sync, and a unified workspace for managing the entire sales process. This automation reduces manual effort and improves sales team efficiency.

Qualities

Value and Pricing Transparency

-0.78

Strongly negative sentiment

+0.13

Neutral sentiment
Customer Service

+0.16

Neutral sentiment

+0.47

Rather positive sentiment
Ease of Use

+0.9

Strongly positive sentiment

+0.85

Strongly positive sentiment
Reliability and Performance

-0.07

Neutral sentiment

+0.14

Neutral sentiment
Ease of Implementation

-0.12

Neutral sentiment

+0.51

Rather positive sentiment
Scalability

+0.27

Neutral sentiment

+0.41

Rather positive sentiment

Salesloft and Apollo.io Pricing

No data

User sentiment

Strongly negative

-0.78

See full Pricing page

Apollo.io offers a tiered subscription pricing model based on features and usage. They have a free plan with limited credits and features. The paid plans offer more credits, advanced features, and higher limits.

Plans

User sentiment

Neutral

+0.13

See full Pricing page

Salesloft and Apollo.io review insights

5717 reviews analysed from and

Users love

Excellent tool for SDRs
The "Rhythm" feature is very helpful and improves sales efficiency
Seamless integration with LinkedIn Sales Navigator
Email automation is fantastic

Apollo.io boasts a robust and extensive database of contacts and companies, making it easy to find potential leads.
The platform offers powerful search filters and criteria, allowing users to narrow down their searches with precision.
The email automation and sequencing features streamline outreach efforts, saving users time and effort.
The free plan offers a generous amount of features and credits, making it a great starting point for small businesses or individuals.

Users dislike

They should work on better reporting by cadence category
Removing someone from a cadence is not easy
The mobile app is underwhelming with limited functionality
Limited functionality for admin users, such as viewing last login or reporting on setup

Data accuracy can be unreliable, with many users reporting incorrect or outdated contact information.
The LinkedIn integration can be glitchy and unreliable, sometimes failing to sync or pull accurate data.
The user interface, while generally functional, can feel clunky and overwhelming, especially for new users.
Customer support response times can be slow, especially for complex issues, and often requires multiple follow-ups.

Salesloft and Apollo.io Ratings

G2

4.5/5

(2518)
Capterra

4.3/5

(214)
Glassdoor

3.8/5

(554)

G2

4.8/5

(2666)
Capterra

4.6/5

(319)
TrustPilot

2.6/5

(60)
Glassdoor

3.9/5

(150)

Company health

Employee growth

20% increase in the last year

21% increase in the last year

Web traffic

26% decrease in the last quarter

5% decrease in the last quarter

Financing

August 2020 - $246M

May 2023 - $251M

How do Salesloft's conversation insights compare to Apollo.io's AI meeting tools?

Salesloft's "Conversation Intelligence" provides conversation analysis and coaching feedback, focusing on improving sales conversations. Apollo.io's "AI-Powered Meeting Tools" offer insights and automation, likely focusing on scheduling, note-taking, and action items. While both leverage AI, Salesloft centers on improving conversational skills, while Apollo.io streamlines meeting management and related tasks.

Which platform, Salesloft or Apollo.io, offers better integration with existing CRM systems?

Both Salesloft and Apollo.io offer robust CRM integrations, especially with Salesforce and Microsoft Dynamics 365. While the specifics of features like bidirectional data sync and custom field mapping aren't detailed, both platforms position themselves as central hubs for sales processes, implying a strong emphasis on seamless CRM integration. Therefore, choosing between the two based solely on CRM integration would likely depend on specific integration needs beyond the basic features and potentially, user preference after trials of each platform.

What are the advantages of Salesloft?

Salesloft focuses on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA. It offers robust workflow automation, including automated email sequences and cadence automation. Salesloft also features conversation analysis and coaching feedback through its Conversational Intelligence feature. Finally, its seamless integration with LinkedIn Sales Navigator is highly praised by users.

What are the disadvantages of Salesloft?

Salesloft users report difficulties removing people from cadences and limited functionality for admin users, such as viewing last login or reporting on setup. The mobile app is considered underwhelming with limited functionality, and some users desire better reporting by cadence category.

Alternatives to Salesloft and Apollo.io

Outreach

Outreach is a sales platform designed to make sales teams more efficient and successful. It uses automation and AI to help manage sales processes, from finding new customers to closing deals. Outreach provides tools for managing contacts, tracking progress, automating tasks, and analyzing sales data. It aims to improve sales performance, provide insights into the sales process, and help sales teams close deals more effectively. Large companies like Zoom and Siemens use Outreach to manage their sales operations.

amplemarket

Amplemarket is an AI-powered sales platform designed to help businesses find and close more deals. It offers tools for lead generation, personalized outreach across multiple channels (like email and LinkedIn), and sales performance management. Amplemarket's focus is on improving sales team efficiency and increasing revenue through AI-driven insights and automation. Its key features include data enrichment, intent signal identification, and automated email and LinkedIn engagement.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Groove, a Clari Company

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

ZoomInfo Sales

ZoomInfo Sales is a sales intelligence platform designed for mid-sized to large B2B companies. It offers access to a vast database of company and contact information, helping businesses identify and target potential customers. The platform provides tools for lead generation, sales engagement, and data management, all within a single system. ZoomInfo Sales promises to streamline sales processes, improve productivity, and ultimately increase sales success rates.

Gong

Gong is a software platform designed to improve sales performance. It records and analyzes sales calls and other customer interactions to provide insights and coaching recommendations. Using artificial intelligence, Gong identifies patterns and trends to help sales teams close more deals, improve forecasting, and increase efficiency. Gong integrates with existing sales tools and is used by companies of all sizes across various industries.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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