Logo of Smartlead

Smartlead

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
20% increase in the last year
Web traffic
20% decrease in the last quarter

Smartlead description

Smartlead is a cold email outreach tool designed to help you reach more prospects and improve your sales. It allows you to send mass emails from an unlimited number of personalized email addresses to avoid spam filters. Smartlead warms up your email accounts using artificial intelligence to establish credibility with email providers and improve deliverability. It offers detailed analytics so you can track your performance and make adjustments as needed. Smartlead integrates with popular CRM software like Hubspot and Salesforce.


What companies are using Smartlead?

Yotpo is using Smartlead
Yotpo
Unicorn Consultants is using Smartlead
Unicorn Consultants
Brex is using Smartlead
Brex
Route is using Smartlead
Route
Zapier is used by Yotpo, Unicorn Consultants, Brex, Route.

Who is using Smartlead?


Who is Smartlead best for

Smartlead is a cold email outreach tool best for small marketing teams and agencies. Users love its effective email deliverability, unlimited personalized email addresses, and comprehensive analytics. However, some dislike the account security risks, lack of a mobile app, and clunky interface. If you need a tool to improve deliverability and bypass spam filters for increased lead generation, Smartlead might be a good fit.

  • Best for small businesses and marketing agencies conducting cold email outreach.

  • Ideal for sales-focused roles and businesses seeking improved email deliverability and lead generation.


Smartlead features

Type in the name of the feature or in your own words tell us what you need
Supported

The platform enables creation and automation of email sequences triggered on lead behavior.

Supported

Smartlead supports email, social media and SMS outbound messaging.

Supported

Smartlead offers a unified inbox to manage multiple email accounts.

Supported

Smartlead offers email warm-up to improve sender reputation and avoid spam filters.

Supported

Smartlead integrates with Salesforce for managing customer data and workflows.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.48

Customer Service

Rather positive
+0.69

Ease of Use

Strongly positive
+0.85

Reliability and Performance

Rather positive
+0.59

Ease of Implementation

Strongly positive
+0.77

Scalability

Strongly positive
+0.91

Smartlead reviews

Pros of Smartlead
  • Effective email deliverability and spam bypass, landing consistently in primary inboxes.
  • Unlimited personalized email addresses offer scalability and cost-effectiveness.
  • Comprehensive analytics provide valuable insights for campaign optimization.
  • Excellent and responsive customer support; praised for their helpfulness and problem-solving approach.
  • Strong community and knowledge-sharing resources, including workshops and direct access to the founder.
Cons of Smartlead
  • Account security risk: Inability to remove users without full account migration poses a significant data breach concern.
  • Lack of mobile app limits on-the-go monitoring and responsiveness.
  • UI/UX: While functional, the interface can feel clunky and unintuitive, particularly in campaign and sequence editing.
  • "Lead Credits" system: Non-renewal of credits feels restrictive.
  • Limited inbox filtering options.

Smartlead pricing

The commentary is based on 32 reviews from Smartlead G2 reviews.

Smartlead users consistently praise its affordability, especially for agencies managing multiple clients and inboxes. Many highlight its cost-effectiveness compared to competitors like Outreach and Salesloft, appreciating the unlimited email accounts feature within a single subscription. While some mention higher pricing for specific features, the overall sentiment towards Smartlead's pricing is very positive.

Users sentiment

Rather positive
+0.48

See the Smartlead pricing page.


Smartlead alternatives

  • Logo of lemlist
    lemlist
    More suitable for small to medium businesses. Has broader industry applicability. Growing faster in terms of employee growth. Offers email enrichment and lead list building features.
    Read more
  • Logo of Saleshandy
    Saleshandy
    Better fit for Media & Entertainment, Software, IT & Telecommunications, Marketing & Advertising. Has a white-labeling option. Grows faster than Smartlead.
    Read more
  • Logo of Woodpecker.co
    Woodpecker.co
    Better fit for finance, ecommerce, retail, education, media, software/IT, marketing, and professional services. A Smartlead alternative with lower website traffic growth and declining employee growth.
    Read more
  • Logo of Mailshake
    Mailshake
    Better fit for SMBs, particularly in Software, IT & Telecommunications, Marketing & Advertising, and Professional Services. Offers LinkedIn automation, prospect email search, and AI-powered email generation. Has slower momentum.
    Read more
  • Logo of Mailarrow
    Mailarrow
    Better for sales teams focused on lead generation.
    Read more
  • Logo of Reply
    Reply
    Better fit for SMBs and enterprises. Offers multi-channel outreach including LinkedIn and calls. Provides AI assistance for content generation and lead engagement. Has a wider industry applicability including Healthcare, Finance, Media, and Marketing. However, it is growing slower and users report issues with LinkedIn integration and email deliverability.
    Read more

Smartlead FAQ

  • What is Smartlead and what does Smartlead do?

    Smartlead is a cold email outreach automation platform designed to improve sales outreach. It offers unlimited personalized email addresses, AI-powered email warm-up, detailed analytics, and integrations with popular CRM software like HubSpot and Salesforce. This helps businesses scale their cold email campaigns while maintaining high deliverability and optimizing for better results.

  • How does Smartlead integrate with other tools?

    Smartlead integrates with popular CRM software like Salesforce and HubSpot, allowing for streamlined data management and workflow automation. It also supports email, social media, and SMS outbound messaging for multi-channel outreach.

  • What the main competitors of Smartlead?

    Smartlead's main competitors include Woodpecker.co, Mailarrow, Pipl.ai, and Salesforge. These platforms offer similar features such as automated email sequences, personalized messaging, and tools to improve email deliverability. HubSpot Marketing Hub and Constant Contact are also alternatives, but they cater to broader marketing needs beyond cold outreach.

  • Is Smartlead legit?

    Smartlead is a legitimate cold email outreach tool. User reviews praise its effective spam bypass and deliverability, personalized email addresses, and comprehensive analytics. However, some users have raised concerns about account security and the user interface.

  • How much does Smartlead cost?

    Smartlead's pricing information is not publicly available. Contact Smartlead directly to determine if it is worth the investment for your particular business needs and budget.

  • Is Smartlead customer service good?

    Smartlead's customer support receives positive feedback, with users highlighting the team's responsiveness and helpfulness. The founder's direct involvement in the community and quick problem-solving further contribute to the positive perception of their customer service. However, some users have reported slower response times occasionally.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.