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ZoomInfo Operations description
ZoomInfo Operations helps businesses improve the quality of their sales and marketing data. It gives you tools to clean, organize, and manage your data so you can use it to find new customers and grow your business. It's a good option for mid-sized companies in any industry who want a single platform to manage their data and sales processes. ZoomInfo Operations helps your sales and marketing teams work together more effectively.
Who is ZoomInfo Operations best for
ZoomInfo Operations is a robust data management solution ideal for mid-sized companies across industries seeking to streamline their sales and marketing efforts. Users praise its powerful data cleansing and enrichment capabilities, highlighting its seamless integration with Salesforce. However, some users note occasional inaccuracies in data, particularly for smaller companies, and a steeper learning curve for advanced features.
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Ideal for mid-sized businesses
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A good fit for a variety of industries
ZoomInfo Operations features
| Supported ZoomInfo Operations enriches leads with phone numbers and validates data quality. |
| Supported ZoomInfo Operations enriches leads with firmographic data like industry and revenue. |
| Supported ZoomInfo Operations can automatically route leads based on various criteria. |
| Supported ZoomInfo Operations provides automated data cleaning, deduplication, and standardization. |
| Supported ZoomInfo Operations automatically scores and prioritizes leads based on behavior or attributes. |
| Supported ZoomInfo Operations enriches lead data with emails and validates them. |
| Supported ZoomInfo Operations provides data cleansing features like removing duplicates and irrelevant data. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
ZoomInfo Operations reviews
We've summarised 408 ZoomInfo Operations reviews (ZoomInfo Operations GetApp reviews, ZoomInfo Operations Capterra reviews and ZoomInfo Operations G2 reviews) and summarised the main points below.
- Powerful and robust functionality for data cleansing, deduplication, enrichment, and routing
- Highly customizable and flexible, with a wide range of options for matching rules and data handling
- Excellent customer support, with knowledgeable and responsive representatives who are praised for their helpfulness and problem-solving abilities
- Seamless integration with Salesforce, making it easy to manage and update data within the CRM
- Inaccurate or outdated data, particularly for smaller companies or those outside the US
- Glitches, slow loading times, and occasional freezing, particularly during bulk operations
- Salesforce integration, while generally positive, can have quirks and inconsistencies, such as issues with campaign member addition or score averaging after merges
- Steep learning curve for some advanced features, and support, while generally responsive, can have delays
ZoomInfo Operations pricing
The commentary is based on 32 reviews from ZoomInfo Operations Capterra reviews and ZoomInfo Operations G2 reviews.
ZoomInfo Operations users praise its robust features and data accuracy for improved sales and marketing efforts. However, some find its pricing high, especially for smaller businesses, with occasional mentions of limited features for the cost.
Users sentiment
See the ZoomInfo Operations pricing page.
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ZoomInfo Operations has a free trial.
ZoomInfo Operations alternatives
Demandbase One
Better for larger companies. More focused on sales and marketing alignment. Offers account identification and website personalization. However, it is more expensive.
SAP Customer Data Platform
Better for larger companies. It's a more comprehensive customer data platform, while ZoomInfo Operations focuses on sales and marketing data.
HubSpot Operations Hub
Better for companies seeking to improve overall business operations efficiency. It has wider industry applicability. It is growing faster and users say it's easier to use. However, it is considered to be more expensive.
ActiveCampaign
More suitable for a wider range of industries and company sizes. Better for marketing automation and email campaigns. Offers more integrations with other tools. However, it has a less positive pricing sentiment.
Journey
More focused on sales engagement and streamlining communication throughout the sales process. It has a strong emphasis on user-friendliness and customer service. Journey is growing slower and seeing less momentum compared to ZoomInfo Operations.
Zoho Analytics
It’s a much better fit for companies of all sizes and has more momentum. Better for businesses in a wide range of industries, including hospitality, transportation, and government. Users dislike that support can be slow and unhelpful and data integration can be challenging.
ZoomInfo Operations FAQ
What is ZoomInfo Operations and what does ZoomInfo Operations do?
ZoomInfo Operations is a data management platform that helps businesses improve sales and marketing data quality. It offers tools for data cleaning, enrichment, and management, enabling effective lead generation and business growth. It's a suitable solution for mid-sized companies across various industries seeking a centralized data and sales management platform.
How does ZoomInfo Operations integrate with other tools?
ZoomInfo Operations integrates with other tools, including seamless integration with Salesforce, allowing for efficient data management and updates within the CRM system.
What the main competitors of ZoomInfo Operations?
ZoomInfo Operations's top competitors include Demandbase One, SAP Customer Data Platform, and HubSpot Operations Hub. These alternatives offer a range of features for data management, lead generation, and sales automation, catering to businesses seeking to enhance their sales and marketing efforts.
Is ZoomInfo Operations legit?
ZoomInfo Operations is a legitimate software solution. It's a popular platform with generally positive reviews, indicating it is a safe and trustworthy option for businesses seeking to improve their sales and marketing data quality.
How much does ZoomInfo Operations cost?
There is no information available about ZoomInfo Operations pricing. Contact the vendor directly to obtain current pricing details.
Is ZoomInfo Operations customer service good?
ZoomInfo Operations customer service receives mixed reviews. While many users praise the knowledgeable and responsive representatives, some users mention occasional delays and a need for more immediate support options.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.