Logo of ZoomInfo Operations

ZoomInfo Operations

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Company health

Employee growth
5% increase in the last year
Web traffic
24% decrease in the last quarter
Financing
November 2023 - $9M

Ratings

G2
4.3/5
(308)
Capterra
4.3/5
(103)
Glassdoor
3.8/5
(1631)

ZoomInfo Operations description

ZoomInfo Operations helps businesses improve the quality of their sales and marketing data. It gives you tools to clean, organize, and manage your data so you can use it to find new customers and grow your business. It's a good option for mid-sized companies in any industry who want a single platform to manage their data and sales processes. ZoomInfo Operations helps your sales and marketing teams work together more effectively.


Who is using ZoomInfo Operations?


Who is ZoomInfo Operations best for

ZoomInfo Operations is ideal for mid-sized companies seeking a unified platform to manage data and enhance sales processes. We find it particularly beneficial for businesses aiming to improve data quality. Users appreciate its robust functionality, customization, and Salesforce integration, though some report issues with data accuracy and occasional glitches.

  • For companies with 101-1000 employees looking to improve sales and marketing data quality.

  • Versatile data management solution suitable for businesses across diverse industries seeking streamlined processes.


ZoomInfo Operations features

Supported

Data Deduplication: Automate deduplication with customized rules, merge and archive deduplicated data, match leads to accounts, and prevent bad data from entering systems in real time.

Supported

Data Cleansing: Transform records into a consistent, actionable format with pre-configured formatting. Normalize and standardize phone numbers, company names, ISO codes, proper case, and more in bulk or in real time.

Supported

Data Enrichment: Append CRM, marketing automation platforms and other business technologies with easy-to-configure enrichment workflows. Leverage multi-vendor enrichment by connecting to any API-based data source and customize what data gets enriched from which source with waterfall logic.

Supported

Data Management: Power business operations using best-in-class data.

Supported

Workflows: Act fast on market signals, from buyer intent to tech installations, with automated outreach and sales activities.

Supported

Data Services: Dedicated data services managers support custom data delivery and modeling needs.

Supported

Lead Scoring: Segment and score leads based on job function, seniority, industry, company size, and custom attributes.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.08

Customer Service

Rather positive
+0.33

Ease of Use

Strongly positive
+0.8

Reliability and Performance

Neutral
+0.13

Ease of Implementation

Neutral
+0.29

Scalability

Rather positive
+0.5

ZoomInfo Operations reviews

We've summarised 411 ZoomInfo Operations reviews (ZoomInfo Operations GetApp reviews, ZoomInfo Operations Capterra reviews and ZoomInfo Operations G2 reviews) and summarised the main points below.

Pros of ZoomInfo Operations
  • Powerful and robust functionality for data cleansing, deduplication, enrichment, and routing
  • Highly customizable and flexible, with a wide range of options for matching rules and data handling
  • Excellent customer support, with knowledgeable and responsive representatives who are praised for their helpfulness and problem-solving abilities
  • Seamless integration with Salesforce, making it easy to manage and update data within the CRM
Cons of ZoomInfo Operations
  • Inaccurate or outdated data, particularly for smaller companies or those outside the US
  • Glitches, slow loading times, and occasional freezing, particularly during bulk operations
  • Salesforce integration, while generally positive, can have quirks and inconsistencies, such as issues with campaign member addition or score averaging after merges
  • Steep learning curve for some advanced features, and support, while generally responsive, can have delays

ZoomInfo Operations pricing

The commentary is based on 33 reviews from ZoomInfo Operations Capterra reviews and ZoomInfo Operations G2 reviews.

We find that ZoomInfo Operations' pricing is a common concern. While users appreciate its robust features, many consider the cost high, especially for smaller teams. Some users have suggested it impacts their ROI if the leads don't pan out as expected.

Users sentiment

Neutral
-0.08

See the ZoomInfo Operations pricing page.

  • ZoomInfo Operations has a free trial.


ZoomInfo Operations alternatives

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  • Logo of Common Room
    Common Room
    Unify community data, understand customers, grow smarter.
    Read more
  • Logo of Lusha
    Lusha
    Find business contacts, build lead lists, and enrich your CRM.
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  • Logo of Goava
    Goava
    Finds best leads, reveals insights, and boosts sales.
    Read more
  • Logo of Warmly
    Warmly
    Personalized website greetings boost sales; know your visitor.
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  • Logo of CallRail
    CallRail
    Track calls and online forms. See which ads bring customers.
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ZoomInfo Operations FAQ

  • What is ZoomInfo Operations and what does ZoomInfo Operations do?

    ZoomInfo Operations is a data management platform that helps businesses clean, enrich, and manage their sales and marketing data. We find that it offers tools for deduplication, cleansing, enrichment, and workflow automation, enabling improved data quality and sales effectiveness. It's best for mid-sized companies looking to streamline data operations.

  • How does ZoomInfo Operations integrate with other tools?

    ZoomInfo Operations integrates seamlessly with Salesforce, allowing for efficient data management within the CRM. It also connects to any API-based data source for enrichment, expanding its integration capabilities. However, the Salesforce integration can sometimes have minor inconsistencies.

  • What the main competitors of ZoomInfo Operations?

    We find ZoomInfo Operations's top competitors include Lusha, UserGems, Warmly, Goava, Apollo.io, and Common Room. These alternatives offer similar data enrichment and sales intelligence features.

  • Is ZoomInfo Operations legit?

    ZoomInfo Operations's legitimacy is questionable due to highly negative reviews about value, customer service, reliability, and implementation. While it offers robust data management features, declining website traffic and negative pricing sentiment raise concerns. We recommend exploring alternatives like Lusha or UserGems.

  • How much does ZoomInfo Operations cost?

    I'm sorry, but we don't have pricing details for ZoomInfo Operations. For specific pricing information, reaching out to ZoomInfo directly is recommended. They can provide tailored pricing based on your needs.

  • Is ZoomInfo Operations customer service good?

    ZoomInfo Operations' customer service receives mixed reviews. While some users praise the knowledgeable and responsive representatives, others mention occasional delays and a lack of immediate phone support. Many users highlight the helpfulness of their customer success managers.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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