ZoomInfo Operations helps businesses improve the quality of their sales and marketing data. It gives you tools to clean, organize, and manage your data so you can use it to find new customers and grow your business. It's a good option for mid-sized companies in any industry who want a single platform to manage their data and sales processes. ZoomInfo Operations helps your sales and marketing teams work together more effectively.
ZoomInfo Operations is ideal for mid-sized companies seeking a unified platform to manage data and enhance sales processes. We find it particularly beneficial for businesses aiming to improve data quality. Users appreciate its robust functionality, customization, and Salesforce integration, though some report issues with data accuracy and occasional glitches.
For companies with 101-1000 employees looking to improve sales and marketing data quality.
Versatile data management solution suitable for businesses across diverse industries seeking streamlined processes.
ZoomInfo Operations features
Supported
Data Deduplication: Automate deduplication with customized rules, merge and archive deduplicated data, match leads to accounts, and prevent bad data from entering systems in real time.
Supported
Data Cleansing: Transform records into a consistent, actionable format with pre-configured formatting. Normalize and standardize phone numbers, company names, ISO codes, proper case, and more in bulk or in real time.
Supported
Data Enrichment: Append CRM, marketing automation platforms and other business technologies with easy-to-configure enrichment workflows. Leverage multi-vendor enrichment by connecting to any API-based data source and customize what data gets enriched from which source with waterfall logic.
Supported
Data Management: Power business operations using best-in-class data.
Supported
Workflows: Act fast on market signals, from buyer intent to tech installations, with automated outreach and sales activities.
Supported
Data Services: Dedicated data services managers support custom data delivery and modeling needs.
Supported
Lead Scoring: Segment and score leads based on job function, seniority, industry, company size, and custom attributes.
Qualities
We evaluate the sentiment that users express about non-functional aspects of the
software
Value and Pricing Transparency
Neutral
-0.08
Customer Service
Rather positive
+0.33
Ease of Use
Strongly positive
+0.8
Reliability and Performance
Neutral
+0.13
Ease of Implementation
Neutral
+0.29
Scalability
Rather positive
+0.5
ZoomInfo Operations reviews
We've summarised 411
ZoomInfo Operations reviews (ZoomInfo Operations GetApp reviews, ZoomInfo Operations Capterra reviews and ZoomInfo Operations G2 reviews) and
summarised the main points below.
Pros of ZoomInfo Operations
Powerful and robust functionality for data cleansing, deduplication, enrichment, and routing
Highly customizable and flexible, with a wide range of options for matching rules and data handling
Excellent customer support, with knowledgeable and responsive representatives who are praised for their helpfulness and problem-solving abilities
Seamless integration with Salesforce, making it easy to manage and update data within the CRM
Cons of ZoomInfo Operations
Inaccurate or outdated data, particularly for smaller companies or those outside the US
Glitches, slow loading times, and occasional freezing, particularly during bulk operations
Salesforce integration, while generally positive, can have quirks and inconsistencies, such as issues with campaign member addition or score averaging after merges
Steep learning curve for some advanced features, and support, while generally responsive, can have delays
ZoomInfo Operations pricing
The commentary is based on 33 reviews from ZoomInfo Operations Capterra reviews and ZoomInfo Operations G2 reviews.
We find that ZoomInfo Operations' pricing is a common concern. While users appreciate its robust features, many consider the cost high, especially for smaller teams. Some users have suggested it impacts their ROI if the leads don't pan out as expected.
What is ZoomInfo Operations and what does ZoomInfo Operations do?
ZoomInfo Operations is a data management platform that helps businesses clean, enrich, and manage their sales and marketing data. We find that it offers tools for deduplication, cleansing, enrichment, and workflow automation, enabling improved data quality and sales effectiveness. It's best for mid-sized companies looking to streamline data operations.
What is ZoomInfo Operations and what does ZoomInfo Operations do?
ZoomInfo Operations is a data management platform that helps businesses clean, enrich, and manage their sales and marketing data. We find that it offers tools for deduplication, cleansing, enrichment, and workflow automation, enabling improved data quality and sales effectiveness. It's best for mid-sized companies looking to streamline data operations.
How does ZoomInfo Operations integrate with other tools?
ZoomInfo Operations integrates seamlessly with Salesforce, allowing for efficient data management within the CRM. It also connects to any API-based data source for enrichment, expanding its integration capabilities. However, the Salesforce integration can sometimes have minor inconsistencies.
How does ZoomInfo Operations integrate with other tools?
ZoomInfo Operations integrates seamlessly with Salesforce, allowing for efficient data management within the CRM. It also connects to any API-based data source for enrichment, expanding its integration capabilities. However, the Salesforce integration can sometimes have minor inconsistencies.
What the main competitors of ZoomInfo Operations?
We find ZoomInfo Operations's top competitors include Lusha, UserGems, Warmly, Goava, Apollo.io, and Common Room. These alternatives offer similar data enrichment and sales intelligence features.
What the main competitors of ZoomInfo Operations?
We find ZoomInfo Operations's top competitors include Lusha, UserGems, Warmly, Goava, Apollo.io, and Common Room. These alternatives offer similar data enrichment and sales intelligence features.
Is ZoomInfo Operations legit?
ZoomInfo Operations's legitimacy is questionable due to highly negative reviews about value, customer service, reliability, and implementation. While it offers robust data management features, declining website traffic and negative pricing sentiment raise concerns. We recommend exploring alternatives like Lusha or UserGems.
Is ZoomInfo Operations legit?
ZoomInfo Operations's legitimacy is questionable due to highly negative reviews about value, customer service, reliability, and implementation. While it offers robust data management features, declining website traffic and negative pricing sentiment raise concerns. We recommend exploring alternatives like Lusha or UserGems.
How much does ZoomInfo Operations cost?
I'm sorry, but we don't have pricing details for ZoomInfo Operations. For specific pricing information, reaching out to ZoomInfo directly is recommended. They can provide tailored pricing based on your needs.
How much does ZoomInfo Operations cost?
I'm sorry, but we don't have pricing details for ZoomInfo Operations. For specific pricing information, reaching out to ZoomInfo directly is recommended. They can provide tailored pricing based on your needs.
Is ZoomInfo Operations customer service good?
ZoomInfo Operations' customer service receives mixed reviews. While some users praise the knowledgeable and responsive representatives, others mention occasional delays and a lack of immediate phone support. Many users highlight the helpfulness of their customer success managers.
Is ZoomInfo Operations customer service good?
ZoomInfo Operations' customer service receives mixed reviews. While some users praise the knowledgeable and responsive representatives, others mention occasional delays and a lack of immediate phone support. Many users highlight the helpfulness of their customer success managers.
Reviewed by
MK
Michal Kaczor
CEO at Gralio
Michal has worked at startups for many years and writes about topics relating to software selection and IT
management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs
of any business and find solutions to its problems.
TT
Tymon Terlikiewicz
CTO at Gralio
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech
department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX,
HR, Payroll, Marketing automation and various developer tools.
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