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CallRail description
CallRail is a marketing platform designed to help businesses track the performance of their marketing efforts. It uses call tracking, form tracking, and conversation intelligence to show which campaigns are driving leads and sales. With reporting dashboards and integrations with popular marketing tools, CallRail aims to provide insights to optimize for better results. Primarily serving small to medium-sized businesses, it is a comprehensive tool for businesses looking to improve their marketing ROI.
Who is CallRail best for
CallRail is an ideal solution for small to medium businesses in marketing and advertising looking to optimize their marketing ROI. Users praise CallRail for its ease of use and valuable insights into campaign performance through detailed call tracking and analytics. However, some users find the pricing expensive and experience inaccuracies with AI summaries and transcriptions.
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Ideal for small to medium businesses.
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A good fit for businesses in marketing and advertising.
CallRail features
| Supported CallRail offers call tracking and tagging which can be used to categorize outcomes. |
| Supported CallRail provides real-time dashboards with call center data. |
| Supported CallRail offers analytics with data on call volume, duration, and other metrics. |
| Supported CallRail allows users to track marketing campaigns. |
| Supported CallRail tracks phone calls and provides analytics about them. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
CallRail reviews
We've summarised 1693 CallRail reviews (CallRail GetApp reviews, CallRail Software Advice reviews, CallRail TrustPilot reviews, CallRail Capterra reviews and CallRail G2 reviews) and summarised the main points below.
- Easy to set up and use, with a user-friendly interface.
- Provides valuable insights into marketing campaign performance and ROI through detailed call tracking and analytics.
- Offers integrations with popular marketing tools and CRMs.
- Call recording and transcription features are frequently praised.
- Customer support is generally responsive and helpful.
- AI summaries and transcriptions can be inaccurate.
- The app can be glitchy and some features are only available on desktop.
- Pricing can be expensive, especially as call volume increases or for add-on features.
- Integration with some platforms, like Salesforce, can be difficult.
- Some users have reported problems with numbers being disconnected or recycled.
CallRail pricing
The commentary is based on 186 reviews from CallRail Capterra reviews, CallRail G2 reviews, CallRail Software Advice reviews and CallRail TrustPilot reviews.
CallRail's pricing is generally viewed as affordable, especially for its robust features, but some users find costs can accumulate quickly with high call volume and add-on features, particularly for smaller businesses or agencies managing numerous clients.
Users sentiment
CallRail alternatives
Freshsales
More suitable for Finance, Banking & Insurance or E-commerce.
ActiveCampaign
Better for companies with significant marketing automation needs. It is growing faster than CallRail and has more integrations. However, it receives more mixed feedback on its customer support.
Ringba
More focused on call tracking for marketers running paid advertising campaigns. It has a more positive pricing sentiment and is growing faster. Better for Finance, Banking & Insurance, Software, IT & Telecommunications, and Marketing & Advertising.
ClickUp
Better for task management and team collaboration. It has more momentum and is a much better fit for Healthcare, Wellness & Pharma, Finance, Banking & Insurance, and other industries. ClickUp is known for its positive pricing sentiment. However, users report that it has lower reliability and performance.
Close
More focused on Healthcare, Finance, and E-commerce. It is growing faster and boasts superior customer service and ease of use.
CallRail FAQ
What is CallRail and what does CallRail do?
CallRail is a call tracking and analytics platform that helps businesses understand which marketing campaigns are driving phone calls. The platform provides insights into call volume, duration, and other metrics, allowing businesses to optimize their campaigns for better results. CallRail integrates with popular marketing tools and CRMs, making it a comprehensive solution for businesses looking to improve their marketing ROI.
How does CallRail integrate with other tools?
CallRail offers integrations with popular marketing and sales tools including Slack, Microsoft Teams, Google Drive (via Zapier) and others, enabling businesses to streamline workflows and centralize data.
What the main competitors of CallRail?
CallRail's main competitors include **Ringba**, **ActiveCampaign**, and **Freshsales**. These platforms offer similar call tracking and marketing automation features, each with unique strengths and ideal customer profiles.
Is CallRail legit?
Yes, CallRail is a legitimate marketing platform used by many businesses. It's generally considered safe and reliable, offering valuable insights into marketing campaigns. However, some users have raised concerns about occasional glitches, pricing, and AI accuracy.
How much does CallRail cost?
There is no pricing information available for CallRail.
Is CallRail customer service good?
CallRail's customer service receives positive feedback from users, who describe the team as responsive and helpful. Support is readily available through various channels, and they are known for their proactive approach in resolving issues and implementing new features.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.